{"id":29374,"date":"2023-12-07T07:34:22","date_gmt":"2023-12-07T07:34:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-tri-toi-uu-doanh-thu-yield-management-la-gi.html"},"modified":"2023-12-23T06:09:10","modified_gmt":"2023-12-22T23:09:10","slug":"quan-tri-toi-uu-doanh-thu-yield-management-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-tri-toi-uu-doanh-thu-yield-management-la-gi.html","title":{"rendered":"Qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu (Yield Management) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: ResNexus<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu\u00a0<\/font><\/h3>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu<\/b> hay qu\u1ea3n tr\u1ecb t\u1eadn thu<\/b> trong ti\u1ebfng Anh l\u00e0 yield management<\/b>.<\/p>\n

Qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu<\/b> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a doanh thu ho\u1ea1t \u0111\u1ed9ng kinh doanh, th\u00f4ng qua vi\u1ec7c t\u00ednh to\u00e1n \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch h\u1ee3p l\u00ed nh\u1ea5t cho c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea c\u1ea7u th\u1ef1c t\u1ebf theo th\u1eddi gian th\u1ef1c v\u00e0 c\u00e1c thu\u1eadt to\u00e1n t\u1ed1i \u01b0u h\u00f3a.\u00a0<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n \u0111\u1ecbnh gi\u00e1 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n thu n\u00e0y \u00e1p d\u1ee5ng \u0111\u1ea7u ti\u00ean trong ng\u00e0nh h\u00e0ng kh\u00f4ng Hoa K\u1ef3 t\u1eeb \u0111\u1ea7u th\u1eadp ni\u00ean 80 c\u1ee7a th\u1ebf k\u1ec9 tr\u01b0\u1edbc. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng l\u1edbn c\u1ee7a Hoa K\u1ef3 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t do nhi\u1ec1u h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb nh\u01b0 PeopleExpress v\u1edbi gi\u00e1 v\u00e9 ch\u1ec9 b\u1eb1ng m\u1ed9t n\u1eeda so v\u1edbi c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng nh\u01b0 Delta, American, United, TWA,…<\/p>\n

Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu<\/font><\/h3>\n

C\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n t\u1ed1i \u01b0u h\u00f3a v\u1edbi c\u00e1c bi\u1ebfn tham s\u1ed1 nh\u01b0 bi\u1ebfn \u0111\u1ed9ng v\u1ec1 c\u1ea7u – cung th\u1eddi gian th\u1ef1c, t\u1ec9 l\u1ec7 h\u1ee7y chuy\u1ebfn, h\u1ee7y ph\u00f2ng,… v\u00e0 c\u00e1c bi\u1ebfn tham s\u1ed1 kh\u00e1c l\u00ean t\u1edbi h\u00e0ng tr\u0103m tri\u1ec7u tham s\u1ed1 kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 ph\u00e2n bi\u1ec7t cho c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau nh\u1eb1m t\u1ea1o ra doanh thu l\u1edbn nh\u1ea5t.\u00a0<\/p>\n

Nh\u1edd vi\u1ec7c \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111\u1ecbnh gi\u00e1 n\u00e0y, h\u00e3ng h\u00e0ng kh\u00f4ng, kh\u00e1ch s\u1ea1n s\u1ebd t\u0103ng doanh thu v\u00e0 h\u00e0nh kh\u00e1ch c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c mua \u0111\u01b0\u1ee3c v\u00e9 cho c\u00e1c chuy\u1ebfn bay ho\u1eb7c ph\u00f2ng ng\u1ee7 trong kh\u00e1ch s\u1ea1n v\u1edbi gi\u00e1 r\u1ebb h\u01a1n cho c\u00f9ng m\u1ed9t ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n

Nh\u1edd v\u00e0o s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, \u0111\u1eb7c bi\u1ec7t l\u00e0 internet, gi\u1edd \u0111\u00e2y ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00ed t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n thu \u0111\u00e3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u1edf h\u1ea7u h\u1ebft c\u00e1c h\u00e3ng d\u1ecbch v\u1ee5, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch l\u1eef h\u00e0nh, kh\u00e1ch s\u1ea1n.<\/p>\n

Ph\u1ea1m vi \u00e1p d\u1ee5ng<\/font><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu<\/b> ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u01b0 h\u00e0ng kh\u00f4ng, kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n

– S\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 l\u01b0u kho c\u1ea5t tr\u1eef ho\u1eb7c chi ph\u00ed cho vi\u1ec7c l\u01b0u gi\u1eefa r\u1ea5t cao (v\u00ed d\u1ee5 m\u1ed9t khi chuy\u1ebfn bay c\u1ea5t c\u00e1nh th\u00ec nh\u1eefng gh\u1ebf tr\u1ed1ng tr\u00ean chuy\u1ebfn bay \u0111\u00f3 v\u0129nh vi\u1ec5n kh\u00f4ng c\u00f2n)<\/p>\n

– C\u00f4ng su\u1ea5t cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u1ed1i c\u1ed1 \u0111\u1ecbnh v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng c\u00f4ng su\u1ea5t v\u00ec chi ph\u00ed m\u1edf r\u1ed9ng c\u00f4ng su\u1ea5t cao, chi ph\u00ed bi\u00ean cho m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 t\u0103ng th\u00eam th\u1ea5p.<\/p>\n

– Doanh ngi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n \u0111o\u1ea1n v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1eddng c\u1ea7u s\u1ea3n ph\u1ea9m du l\u1ecbch kh\u00e1c nhau (do \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng hay do doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch b\u00e1n kh\u00e1c nhau cho m\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng).<\/p>\n

– Doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

– C\u1ea7u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 lu\u00f4n bi\u1ebfn \u0111\u1ed9ng theo t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu<\/font><\/h3>\n

– Ch\u00ednh s\u00e1ch ph\u00e2n bi\u1ec7t gi\u00e1 (\u0111i\u1ec1u ti\u1ebft gi\u00e1)<\/p>\n

– Ch\u00ednh s\u00e1ch b\u00e1n v\u00e9\/ch\u1ed7 nhi\u1ec1u h\u01a1n so v\u1edbi c\u00f4ng su\u1ea5t hi\u1ec7n t\u1ea1i (overbooking)<\/p>\n

– Ch\u00ednh s\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi \u0111i\u1ec1u ki\u1ec7n v\u00e0 qu\u1ea3n l\u00ed s\u1ea3n ph\u1ea9m thay th\u1ebf.\u00a0<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh kh\u00e1ch s\u1ea1n, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u doanh thu (ti\u1ebfng Anh: Yield Management) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a doanh thu ho\u1ea1t \u0111\u1ed9ng kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29374"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29374"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29374\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}