{"id":29380,"date":"2023-12-07T07:34:39","date_gmt":"2023-12-07T07:34:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/van-hoa-doanh-nghiep-corporate-culture-la-gi.html"},"modified":"2023-12-23T06:09:11","modified_gmt":"2023-12-22T23:09:11","slug":"van-hoa-doanh-nghiep-corporate-culture-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/van-hoa-doanh-nghiep-corporate-culture-la-gi.html","title":{"rendered":"V\u0103n h\u00f3a doanh nghi\u1ec7p (Corporate culture) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: amf-france.org<\/p>\n<\/div>\n<\/div>\n

V\u0103n h\u00f3a doanh nghi\u1ec7p (Corporate culture)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

V\u0103n h\u00f3a doanh nghi\u1ec7p<\/b> trong ti\u1ebfng Anh l\u00e0 Corporate culture<\/b>. V\u0103n h\u00f3a doanh nghi\u1ec7p<\/i> l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng nh\u00e2n t\u1ed1 v\u0103n ho\u00e1 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u1ecdn l\u1ecdc, t\u1ea1o ra, s\u1eed d\u1ee5ng v\u00e0 bi\u1ec3u hi\u1ec7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ea1o n\u00ean b\u1ea3n s\u1eafc kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n

B\u1ea3n ch\u1ea5t<\/font><\/h3>\n

– Nh\u1eefng nh\u00e2n t\u1ed1 c\u1ea7n ch\u1ecdn l\u1ecdc v\u00e0 s\u1eed d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh:<\/p>\n

+ Tri th\u1ee9c, ki\u1ebfn th\u1ee9c, s\u1ef1 hi\u1ec3u bi\u1ebft<\/p>\n

+ Ng\u00f4n ng\u1eef, ni\u1ec1m tin, t\u00edn ng\u01b0\u1ee1ng, t\u00f4n gi\u00e1o<\/p>\n

+ C\u00e1c gi\u00e1 tr\u1ecb v\u0103n ho\u00e1 truy\u1ec1n th\u1ed1ng<\/p>\n

+ C\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u0103n ho\u00e1 tinh th\u1ea7n<\/p>\n

– Nh\u1eefng nh\u00e2n t\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 bi\u1ec3u hi\u1ec7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh:<\/p>\n

+ C\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh: H\u00ecnh th\u1ee9c, m\u1eabu m\u00e3 c\u1ee7a s\u1ea3n ph\u1ea9m, thi\u1ebft b\u1ecb nh\u00e0 x\u01b0\u1edfng; bi\u1ec3u t\u01b0\u1ee3ng, kh\u1ea9u hi\u1ec7u, logo, l\u1ec5 nghi<\/p>\n

+ C\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh: Ph\u01b0\u01a1ng th\u1ee9c t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00ed<\/span> kinh doanh, h\u1ec7 gi\u00e1 tr\u1ecb, t\u00e2m l\u00ed<\/span> truy\u1ec1n th\u1ed1ng doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c kinh doanh, tri\u1ebft l\u00ed<\/span> kinh doanh, \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a doanh nghi\u1ec7p…<\/p>\n

C\u00e1c c\u1ea5p \u0111\u1ed9 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/font><\/h3>\n

(1) C\u1ea5p \u0111\u1ed9 th\u1ee9 nh\u1ea5t – C\u1ea5u tr\u00fac h\u1eefu h\u00ecnh<\/b><\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng c\u00e1i d\u1ec5 nh\u00ecn th\u1ea5y, nghe th\u1ea5y, c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c khi ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p, nh\u1eefng bi\u1ec3u hi\u1ec7n b\u00ean ngo\u00e0i:<\/p>\n

+ Ki\u1ebfn tr\u00fac, c\u00e1ch b\u00e0i tr\u00ed, n\u1ed9i th\u1ea5t v\u00e0 ngo\u1ea1i th\u1ea5t<\/p>\n

+ C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, c\u00e1c ph\u00f2ng ban c\u1ee7a doanh nghi\u1ec7p<\/p>\n

+ L\u1ec5 nghi v\u00e0 l\u1ec5 h\u1ed9i h\u00e0ng n\u0103m<\/p>\n

+ C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng, logo, slogan<\/p>\n

+ C\u00e1ch \u0103n m\u1eb7c, \u0111\u1ed3ng ph\u1ee5c<\/p>\n

+ H\u00ecnh th\u1ee9c m\u1eabu m\u00e3 c\u1ee7a s\u1ea3n ph\u1ea9m<\/p>\n

+ Th\u00e1i \u0111\u1ed9 v\u00e0 cung c\u00e1ch \u1ee9ng x\u1eed c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean doanh nghi\u1ec7p<\/p>\n

(2) C\u1ea5p \u0111\u1ed9 th\u1ee9 hai – Nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/b><\/p>\n

– L\u00e0 c\u00e1c qui \u0111\u1ecbnh, nguy\u00ean t\u1eafc, tri\u1ebft l\u00ed<\/span>, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau ri\u00eang, l\u00e0 kim ch\u1ec9 nam cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i ra c\u00f4ng ch\u00fang.<\/p>\n

– V\u00ed d\u1ee5: Trung Nguy\u00ean t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u qua vi\u1ec7c mang \u0111\u1ebfn cho ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o trong phong c\u00e1ch Trung Nguy\u00ean \u0111\u1eadm \u0111\u00e0 v\u0103n h\u00f3a Vi\u1ec7t.<\/p>\n

(3) C\u1ea5p \u0111\u1ed9 th\u1ee9 ba – Nh\u1eefng quan ni\u1ec7m chung (gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i)<\/b><\/p>\n

– H\u00ecnh th\u00e0nh sau m\u1ed9t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, va ch\u1ea1m, x\u1eed l\u00ed<\/span> nhi\u1ec1u t\u00ecnh hu\u1ed1ng th\u1ef1c ti\u1ec5n\u00a0<\/p>\n

– \u0102n s\u00e2u v\u00e0o t\u00e2m l\u00ed<\/span> h\u1ea7u h\u1ebft c\u00e1c th\u00e0nh vi\u00ean g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 b\u1ecb ph\u1ea3n b\u00e1c, kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i, kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m kh\u00e1c \u0111i<\/p>\n

– \u0110\u1ecbnh h\u01b0\u1edbng cho suy ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 h\u00e0nh vi c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong c\u1ea3 m\u1ed1i quan h\u1ec7 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p<\/p>\n

T\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p<\/font><\/h3>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 n\u1ec1n v\u0103n h\u00f3a m\u1ea1nh:<\/p>\n

– T\u1ea1o n\u00ean phong c\u00e1ch v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a doanh nghi\u1ec7p<\/p>\n

– V\u0103n ho\u00e1 doanh nghi\u1ec7p kh\u00edch l\u1ec7 qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n

– V\u0103n ho\u00e1 doanh nghi\u1ec7p t\u1ea1o n\u00ean l\u1ef1c h\u01b0\u1edbng t\u00e2m chung cho to\u00e0n doanh nghi\u1ec7p, t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n, hi\u1ec7u qu\u1ea3.<\/p>\n

– G\u00f3p ph\u1ea7n n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/p>\n

– Thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean<\/p>\n

– N\u00e2ng cao \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/p>\n

– L\u00e0m phong ph\u00fa d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i h\u00ecnh \u1ea3nh doanh nghi\u1ec7p<\/p>\n

T\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p<\/font><\/h3>\n

– C\u00e1c doanh nghi\u1ec7p c\u00f3 n\u1ec1n v\u0103n h\u00f3a y\u1ebfu:<\/p>\n

+ C\u01a1 ch\u1ebf qu\u1ea3n l\u00ed<\/span> c\u1ee9ng nh\u1eafc, \u0111\u1ed9c \u0111o\u00e1n chuy\u00ean quy\u1ec1n, h\u1ec7 th\u1ed1ng t\u1ed5 ch\u1ee9c quan li\u00eau<\/p>\n

+ Kh\u00f4ng kh\u00ed th\u1ee5 \u0111\u1ed9ng, s\u1ee3 h\u00e3i c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean<\/p>\n

+ Nh\u00e2n vi\u00ean th\u1edd \u01a1 ho\u1eb7c ch\u1ed1ng \u0111\u1ed1i l\u00e3nh \u0111\u1ea1o<\/p>\n

+ Nh\u00e2n vi\u00ean kh\u00f4ng c\u00f3 ni\u1ec1m tin v\u00e0 kh\u00f4ng c\u00f3 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n v\u1edbi doanh nghi\u1ec7p<\/p>\n

+ Doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i\u2026\u00a0<\/p>\n

+ K\u00ecm h\u00e3m s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: V\u0103n h\u00f3a doanh nghi\u1ec7p, T\u1ed5 h\u1ee3p gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n V\u0103n h\u00f3a doanh nghi\u1ec7p (ti\u1ebfng Anh: Corporate culture) l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng nh\u00e2n t\u1ed1 v\u0103n ho\u00e1 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u1ecdn l\u1ecdc, t\u1ea1o ra, s\u1eed d\u1ee5ng v\u00e0 bi\u1ec3u hi\u1ec7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ea1o n\u00ean b\u1ea3n s\u1eafc kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29380"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29380"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29380\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}