{"id":29382,"date":"2023-12-07T07:34:44","date_gmt":"2023-12-07T07:34:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kinh-doanh-khach-san-hospitality-industry-la-gi.html"},"modified":"2023-12-23T06:09:11","modified_gmt":"2023-12-22T23:09:11","slug":"kinh-doanh-khach-san-hospitality-industry-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-doanh-khach-san-hospitality-industry-la-gi.html","title":{"rendered":"Kinh doanh kh\u00e1ch s\u1ea1n (Hospitality Industry) l\u00e0 g\u00ec?"},"content":{"rendered":"
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Kinh doanh kh\u00e1ch s\u1ea1n<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m\u00a0<\/b><\/p>\n

Kinh doanh kh\u00e1ch s\u1ea1n<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Hospitality industry<\/b>.<\/p>\n

Kinh doanh kh\u00e1ch s\u1ea1n<\/b> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa, \u0103n u\u1ed1ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u01b0u l\u1ea1i t\u1ea1m th\u1eddi c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n

Qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c kinh doanh kh\u00e1ch s\u1ea1n<\/font><\/h3>\n

Khi nghi\u00ean c\u1ee9u b\u1ea3n ch\u1ea5t c\u1ee7a kh\u00e1i ni\u1ec7m “kinh doanh kh\u00e1ch s\u1ea1n”, \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n, c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1ch s\u1ea1n v\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1ch s\u1ea1n.\u00a0<\/p>\n

\u0110\u1ea7u ti\u00ean, kinh doanh kh\u00e1ch s\u1ea1n ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 cho thu\u00ea bu\u1ed3ng tr\u1ecd qua \u0111\u00eam cho kh\u00e1ch v\u00e3ng lai ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh. Nh\u1eefng bu\u1ed3ng tr\u1ecd cho thu\u00ea l\u00fac \u0111\u1ea7u ch\u1ec9 mang t\u00ednh t\u1ef1 ph\u00e1t, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf. V\u00ec v\u1eady, “kinh doanh kh\u00e1ch s\u1ea1n” l\u00fac \u0111\u1ea7u ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng cho thu\u00ea bu\u1ed3ng ng\u1ee7 ph\u1ee5c v\u1ee5 nhu c\u1ea7u ng\u1ee7, ngh\u1ec9 cho kh\u00e1ch v\u00e3ng lai.<\/p>\n

Sau \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch t\u1eeb th\u1eadp ph\u01b0\u01a1ng t\u1edbi c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch v\u1edbi nhu c\u1ea7u l\u01b0u l\u1ea1i l\u00e2u h\u01a1n \u0111\u00e3 t\u0103ng l\u00ean. \u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch v\u00e0 nh\u1eb1m t\u0103ng doanh thu c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn, ngo\u00e0i d\u1ecbch v\u1ee5 cho thu\u00ea bu\u1ed3ng ng\u1ee7, c\u00e1c ch\u1ee7 nh\u00e0 tr\u1ecd \u0111\u00e3 t\u1ed5 ch\u1ee9c cung c\u1ea5p th\u00eam d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0103n u\u1ed1ng cho kh\u00e1ch.\u00a0<\/p>\n

Khi \u0111\u00f3, kh\u00e1i ni\u1ec7m “kinh doanh kh\u00e1ch s\u1ea1n” \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00e1c d\u1ecbch v\u1ee5 nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u ngh\u1ec9 ng\u01a1i v\u00e0 \u0103n u\u1ed1ng cho kh\u00e1ch t\u1eeb n\u01a1i kh\u00e1c \u0111\u1ebfn.\u00a0<\/p>\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi, m\u1ee9c s\u1ed1ng v\u1ec1 v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n c\u1ee7a con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch t\u0103ng l\u00ean nhanh ch\u00f3ng. C\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9ng c\u01a1 \u0111i du l\u1ecbch c\u1ee7a kh\u00e1ch du l\u1ecbch c\u0169ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng.<\/p>\n

Ngo\u00e0i vi\u1ec7c \u0111i du l\u1ecbch \u0111\u1ec3 ngh\u1ec9 ng\u01a1i, th\u01b0 gi\u00e3n, gi\u1ea3i tr\u00ed,…ng\u01b0\u1eddi ta c\u00f2n \u0111i \u0111\u1ebfn nh\u1eefng n\u01a1i kh\u00e1c ngo\u00e0i n\u01a1i c\u01b0 tr\u00fa th\u01b0\u1eddng xuy\u00ean c\u1ee7a m\u00ecnh v\u00ec c\u00e1c l\u00ed do kh\u00e1c nh\u01b0: mu\u1ed1n t\u00ecm t\u00f2i, h\u1ecdc h\u1ecfi, kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi xung quanh; ch\u1eefa b\u1ec7nh; m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft; m\u1edf r\u1ed9ng c\u00e1c m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i; nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0; tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o,…<\/p>\n

Nh\u1eefng nhu c\u1ea7u \u0111\u00f2i h\u1ecfi c\u1ee7a kh\u00e1ch du l\u1ecbch t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch c\u0169ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, phong ph\u00fa v\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n \u1edf m\u1ee9c \u0111\u1ed9 cao h\u01a1n. V\u00ec th\u1ebf, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u trong th\u1eddi gian l\u01b0u l\u1ea1i c\u1ee7a kh\u00e1ch du l\u1ecbch \u0111\u00e3 bu\u1ed9c ph\u1ea3i t\u0103ng l\u00ean.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, gi\u1edd \u0111\u00e2y trong n\u1ed9i h\u00e0m c\u1ee7a kh\u00e1i ni\u1ec7m “kinh doanh kh\u00e1ch s\u1ea1n” b\u00ean c\u1ea1nh vi\u1ec7c kinh doanh hai lo\u1ea1i d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 d\u1ecbch v\u1ee5 cho thu\u00ea bu\u1ed3ng ng\u1ee7 v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng c\u00f2n c\u00f3 th\u00eam ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung cho kh\u00e1ch du l\u1ecbch nh\u01b0: d\u1ecbch v\u1ee5 th\u1ec3 thao, gi\u1ea3i tr\u00ed ngo\u00e0i tr\u1eddi, y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p, gi\u1eb7t l\u00e0, internet, cho thu\u00ea ph\u00f2ng h\u1ecdp, \u0111\u0103ng cai t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o, h\u1ed9i ngh\u1ecb,…<\/p>\n

C\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch\u00a0<\/font><\/h3>\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch v\u00e0 nhu c\u1ea7u du l\u1ecbch, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, ngh\u1ec9 ng\u01a1i cho kh\u00e1ch du l\u1ecbch \u0111\u00e3 ng\u00e0y c\u00e0ng quy\u1ebft li\u1ec7t nh\u1eb1m thu h\u00fat kh\u00e1ch (nh\u1ea5t l\u00e0 nh\u1eefng kh\u00e1ch c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n cao).<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 l\u00e0m t\u0103ng t\u00ednh \u0111a d\u1ea1ng trong ph\u01b0\u01a1ng th\u1ee9c t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 d\u1eabn t\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p v\u1edbi nhi\u1ec1u m\u1ee9c \u0111\u1ed9 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1c nhau, nh\u1eb1m v\u00e0o nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, v\u1edbi c\u00e1c t\u00ean g\u1ecdi ng\u00e0y c\u00e0ng phong ph\u00fa nh\u01b0: kh\u00e1ch s\u1ea1n, nh\u00e0 ngh\u1ec9, motel, l\u00e0ng du l\u1ecbch,…. Ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi chung l\u00e0 c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch.<\/p>\n

Theo Lu\u1eadt Du l\u1ecbch Vi\u1ec7t Nam, trong \u0110i\u1ec1u 62 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh: “C\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch bao g\u1ed3m kh\u00e1ch s\u1ea1n, l\u00e0ng du l\u1ecbch, bi\u1ec7t th\u1ef1 du l\u1ecbch, c\u0103n h\u1ed9 du l\u1ecbch, b\u00e3i c\u1eafm tr\u1ea1i du l\u1ecbch, nh\u00e0 ngh\u1ec9 du l\u1ecbch, nh\u00e0 \u1edf c\u00f3 ph\u00f2ng cho kh\u00e1ch du l\u1ecbch thu\u00ea v\u00e0 c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch kh\u00e1c”.<\/p>\n

Kh\u00e1ch s\u1ea1n tuy ch\u1ec9 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch, song ch\u00fang hi\u1ec7n di\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c trung t\u00e2m du l\u1ecbch tr\u00ean th\u1ebf gi\u1edbi v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 t\u1ed3n t\u1ea1i d\u01b0\u1edbi nhi\u1ec1u ch\u1ee7ng lo\u1ea1i kh\u00e1c nhau. S\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n cung c\u1ea5p h\u1ebft s\u1ee9c \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c nhau v\u00e0 nh\u1eb1m v\u00e0o nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1ch kh\u00e1c nhau.<\/p>\n

Trong qu\u00e1 tr\u00ecnh “s\u1ea3n xu\u1ea5t” v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch kh\u00f4ng t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u0169ng kh\u00f4ng t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi. Ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1ch s\u1ea1n th\u00f4ng qua vi\u1ec7c khai th\u00e1c s\u1eed d\u1ee5ng c\u01a1 s\u1edf v\u1eadt ch\u1ea5t k\u0129 thu\u1eadt c\u00f9ng v\u1edbi ho\u1ea1t \u0111\u1ed9ng ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c b\u1ed9 ph\u1eadn cung \u1ee9ng d\u1ecbch v\u1ee5 kh\u00e1c nhau \u0111\u00e3 gi\u00fap chuy\u1ec3n d\u1ea7n c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb d\u1ea1ng v\u1eadt ch\u1ea5t sang d\u1ea1ng ti\u1ec1n t\u1ec7 d\u01b0\u1edbi h\u00ecnh th\u1ee9c “kh\u1ea5u hao” v\u00e0 ph\u00ed ph\u1ee5c v\u1ee5.<\/p>\n

V\u00ec v\u1eady, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u1eadt ch\u1ea5t, m\u00e0 thu\u1ed9c l\u0129nh v\u1ef1c phi v\u1eadt ch\u1ea5t. Hay kinh doanh kh\u00e1ch s\u1ea1n thu\u1ed9c l\u0129nh v\u1ef1c kinh doanh d\u1ecbch v\u1ee5.<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Kinh doanh kh\u00e1ch s\u1ea1n, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kinh doanh kh\u00e1ch s\u1ea1n (ti\u1ebfng Anh: Hospitality Industry) l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa du l\u1ecbch d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa, \u0103n u\u1ed1ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u01b0u l\u1ea1i t\u1ea1m th\u1eddi c\u1ee7a kh\u00e1ch du l\u1ecbch.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29382"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29382"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29382\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}