{"id":29392,"date":"2023-12-07T07:35:15","date_gmt":"2023-12-07T07:35:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-chien-luoc-strategic-analysis-la-gi-cac-mo-hinh-phan-tich-chien-luoc.html"},"modified":"2023-12-23T06:09:12","modified_gmt":"2023-12-22T23:09:12","slug":"phan-tich-chien-luoc-strategic-analysis-la-gi-cac-mo-hinh-phan-tich-chien-luoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-chien-luoc-strategic-analysis-la-gi-cac-mo-hinh-phan-tich-chien-luoc.html","title":{"rendered":"Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c (Strategic analysis) l\u00e0 g\u00ec? C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c (Strategic analysis)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c<\/b> trong ti\u1ebfng Anh l\u00e0 Strategic analysis<\/b>.<\/p>\n

Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c<\/b> l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u m\u00f4i tr\u01b0\u1eddng kinh doanh m\u00e0 \u1edf \u0111\u00f3 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m h\u00ecnh th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

B\u1ea3n ch\u1ea5t<\/font><\/h3>\n

– C\u00f3 th\u1ec3 hi\u1ec3u ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c ph\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. T\u1eeb \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111i\u1ec1u ki\u1ec7n ch\u1ee7 quan v\u00e0 kh\u00e1ch quan c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n

– Vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i doanh nghi\u1ec7p.<\/p>\n

C\u00e1c thu\u1eadt ng\u1eef li\u00ean quan<\/font><\/h3>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh (Business strategy)<\/b> la\u0300 ngh\u1eb9\u0302 thu\u1ea1\u0302t ph\u00f4\u0301i h\u01a1\u0323p ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng va\u0300 \u0111i\u00ea\u0300u khi\u00ea\u0309n chu\u0301ng nh\u0103\u0300m \u0111a\u0323t t\u01a1\u0301i mu\u0323c tie\u0302u da\u0300i ha\u0323n cu\u0309a doanh nghi\u1eb9\u0302p<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

(1)\u00a0<\/b>Ma tr\u1eadn SWOT<\/b><\/p>\n

– SWOT\u00a0l\u00e0 t\u1eadp h\u1ee3p vi\u1ebft t\u1eaft nh\u1eefng ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c t\u1eeb ti\u1ebfng Anh: Strengths (\u0111i\u1ec3m m\u1ea1nh), Weaknesses (\u0111i\u1ec3m y\u1ebfu), Opportunities (c\u01a1 h\u1ed9i) v\u00e0 Threats (th\u00e1ch th\u1ee9c).<\/p>\n

\u00a0– SWOT\u00a0l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u00e0 y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 trong kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(2)\u00a0Ma tr\u1eadn BCG<\/b><\/p>\n

– Ma tr\u1eadn BCG\u00a0hay ma tr\u1eadn t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean hai ch\u1ec9 ti\u00eau l\u00e0: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1eddng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(3)\u00a0Ma tr\u1eadn GE<\/b><\/p>\n

– Ma tr\u1eadn GE l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch danh m\u1ee5c \u0111\u1ea7u t\u01b0 nh\u1eb1m \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Vai tr\u00f2 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

– C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 trong qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 m\u00e0 c\u1ea3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c. C\u00f3 th\u1ec3 k\u1ec3 t\u1edbi m\u1ed9t s\u1ed1 vai tr\u00f2 ch\u1ee7 y\u1ebfu sau:<\/p>\n

+ M\u1ed9t l\u00e0, c\u00e1c k\u0129<\/span> thu\u1eadt, m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p h\u00ecnh th\u00e0nh \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn, tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

+ Hai l\u00e0, ngo\u1ea1i tr\u1eeb nh\u1eefng t\u00ecnh hu\u1ed1ng qu\u00e1 \u0111\u1eb7c bi\u1ec7t m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t, nh\u00ecn chung c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb m\u00f4 h\u00ecnh ph\u00e2n t\u00edch s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u1ee3p l\u00ed<\/span>.<\/p>\n

+ Ba l\u00e0, vi\u1ec7c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c c\u00f2n l\u00e0 c\u01a1 s\u1edf cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c, T\u1ed5 h\u1ee3p gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c (ti\u1ebfng Anh: Strategic analysis) l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u m\u00f4i tr\u01b0\u1eddng kinh doanh m\u00e0 \u1edf \u0111\u00f3 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m h\u00ecnh th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29392"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29392"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29392\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}