{"id":29396,"date":"2023-12-07T07:35:25","date_gmt":"2023-12-07T07:35:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ma-tran-ge-ge-matrix-la-gi-cau-tao-ma-tran-ge.html"},"modified":"2023-12-23T06:09:12","modified_gmt":"2023-12-22T23:09:12","slug":"ma-tran-ge-ge-matrix-la-gi-cau-tao-ma-tran-ge","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ma-tran-ge-ge-matrix-la-gi-cau-tao-ma-tran-ge.html","title":{"rendered":"Ma tr\u1eadn GE (GE Matrix) l\u00e0 g\u00ec? C\u1ea5u t\u1ea1o ma tr\u1eadn GE"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Ma tr\u1eadn GE<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ma tr\u1eadn GE<\/b>\u00a0trong ti\u1ebfng Anh g\u1ecdi l\u00e0 GE Matrix, t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 GE McKinsey Matrix.<\/p>\n

Ma tr\u1eadn GE do nh\u00f3m t\u01b0 v\u1ea5n Boston v\u00e0 Mc.Kinsey \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng l\u1ea7n \u0111\u1ea7u \u1edf General Electric (GE).<\/p>\n

Ma tr\u1eadn GE l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch danh m\u1ee5c \u0111\u1ea7u t\u01b0 nh\u1eb1m \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

C\u1ea5u t\u1ea1o ma tr\u1eadn GE<\/font><\/h3>\n

– Ma tr\u1eadn GE<\/b> \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u1edbi hai chi\u1ec1u.<\/p>\n

* Tr\u1ee5c tung bi\u1ec3u th\u1ecb s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

+ S\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua nhi\u1ec1u y\u1ebfu t\u1ed1 v\u1edbi m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng kh\u00e1c nhau nh\u01b0 qui m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, m\u1ee9c sinh l\u1eddi c\u1ee7a ng\u00e0nh kinh doanh, c\u01b0\u1eddng \u0111\u1ed9 v\u00e0 t\u00ednh ch\u1ea5t c\u1ea1nh tranh, chi ph\u00ed th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro, m\u1ea1o hi\u1ec3m, nh\u1eefng r\u00e0ng bu\u1ed9c ph\u00e1p l\u00ed, m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i…<\/p>\n

+\u00a0S\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng sau khi \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c chia l\u00e0m ba m\u1ee9c: cao, trung b\u00ecnh v\u00e0 th\u1ea5p.<\/p>\n

* Tr\u1ee5c ho\u00e0nh bi\u1ec3u th\u1ecb v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

+ V\u1ecb th\u1ebf c\u1ea1nh tranh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, ch\u00e1t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, l\u1ee3i th\u1ebf v\u1ec1 qui m\u00f4, c\u00f4ng ngh\u1ec7, kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, tr\u00ecnh \u0111\u1ed9 s\u1ea3n xu\u1ea5t, tr\u00ecnh \u0111\u1ed9 lao \u0111\u1ed9ng, tr\u00ecnh \u0111\u1ed9 Marketing, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh, d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng…<\/p>\n

+ V\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c sau khi \u0111\u00e1nh gi\u00e1 c\u0169ng \u0111\u01b0\u1ee3c chia th\u00e0nh ba m\u1ee9c: m\u1ea1nh, trung b\u00ecnh v\u00e0 y\u1ebfu.<\/p>\n

Bi\u1ec3u di\u1ec5n ma tr\u1eadn GE<\/font><\/h3>\n

– M\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c bi\u1ec3u di\u1ec5n b\u1eb1ng m\u1ed9t v\u00f2ng tr\u00f2n tr\u00ean b\u1ea3ng ma tr\u1eadn, t\u00e2m c\u1ee7a v\u00f2ng tr\u00f2n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o hai ti\u00eau th\u1ee9c l\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– \u0110\u1ed9 l\u1edbn c\u1ee7a v\u00f2ng tr\u00f2n bi\u1ec3u th\u1ecb qui m\u00f4 c\u1ee7a ng\u00e0nh kinh doanh trong \u0111\u00f3 c\u00f3 ph\u1ea7n t\u01b0\u1ee3ng tr\u01b0ng cho th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c trong ng\u00e0nh.<\/p>\n

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Ngu\u1ed3n: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB T\u00e0i ch\u00ednh<\/p>\n<\/div>\n<\/div>\n

Ma tr\u1eadn GE<\/b> \u0111\u01b0\u1ee3c chia th\u00e0nh 9 \u00f4 v\u00e0 \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i th\u00e0nh ba nh\u00f3m ch\u00ednh v\u1edbi nh\u1eefng g\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 sau:<\/p>\n

– Nh\u00f3m 1: G\u1ed3m 3 \u00f4 \u1edf g\u00f3c tr\u00e1i ph\u00eda tr\u00ean c\u1ee7a ma tr\u1eadn. Trong v\u00f9ng n\u00e0y, c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c \u1edf v\u00e0o v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i v\u00e0 c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n h\u1ea5p d\u1eabn. C\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u0111\u01a1n v\u1ecb n\u1eb1m trong \u00f4 n\u00e0y.<\/p>\n

– Nh\u00f3m 2: G\u1ed3m 3 \u00f4 n\u1eb1m tr\u00ean \u0111\u01b0\u1eddng ch\u00e9o g\u00f3c t\u1eeb b\u00ean tr\u00e1i ph\u00eda d\u01b0\u1edbi l\u00ean b\u00ean ph\u1ea3i ph\u00eda tr\u00ean. C\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 v\u1ecb tr\u00ed n\u1eb1m \u1edf nh\u1eefng \u00f4 thu\u1ed9c nh\u00f3m n\u00e0y c\u1ea7n ph\u1ea3i th\u1eadn tr\u1ecdng khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n

Doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n ho\u1eb7c thu h\u1eb9p, r\u00fat lui kh\u1ecfi ng\u00e0nh kinh doanh.<\/p>\n

– Nh\u00f3m 3: G\u1ed3m 3 \u00f4 n\u1eb1m \u1edf g\u00f3c ph\u1ea3i ph\u00eda d\u01b0\u1edbi c\u1ee7a ma tr\u1eadn. Nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 v\u1ecb tr\u00ed n\u1eb1m \u1edf nh\u1eefng \u00f4 thu\u1ed9c nh\u00f3m n\u00e0y kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn n\u1eefa c\u1ea7n ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0 ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch thay th\u1ebf hay lo\u1ea1i b\u1ecf ch\u00fang.<\/p>\n

\u01afu \u0111i\u1ec3m<\/font><\/h3>\n

– Ma tr\u1eadn GE<\/b> \u0111\u00e3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n c\u1ee7a ma tr\u1eadn BCG do \u0111\u00e3 d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh hai ti\u00eau th\u1ee9c c\u1ee7a ma tr\u1eadn, do \u0111\u00f3 \u0111\u00e3 cho ch\u00fang ta c\u00f3 c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

H\u1ea1n ch\u1ebf<\/font><\/h3>\n

– Ma tr\u1eadn GE<\/b> v\u1eabn c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf nh\u01b0: s\u1ef1 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u00e0 t\u0129nh, d\u1ec5 m\u1eafc sai l\u1ea7m ch\u1ee7 quan khi ph\u00e2n t\u00edch.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ma tr\u1eadn GE (ti\u1ebfng Anh: GE Matrix) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch danh m\u1ee5c \u0111\u1ea7u t\u01b0 nh\u1eb1m \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29396"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29396"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29396\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}