{"id":29425,"date":"2023-12-07T07:36:40","date_gmt":"2023-12-07T07:36:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tap-trung-concentration-strategy-la-gi.html"},"modified":"2023-12-23T06:09:21","modified_gmt":"2023-12-22T23:09:21","slug":"chien-luoc-tap-trung-concentration-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tap-trung-concentration-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung (Concentration strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung (Concentration strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/b> trong ti\u1ebfng Anh l\u00e0 Concentration strategy<\/b>.\u00a0Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ch\u1ec9 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t v\u00e0i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c thu\u1eadt ng\u1eef li\u00ean quan<\/font><\/h3>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301<\/b>\u00a0trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Cost Leadership Strategy<\/b>.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p khi l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 b\u1eb1ng m\u1ecdi c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Product Differentiation Strategy<\/b>.\u00a0<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c xem l\u00e0 duy nh\u1ea5t, \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/font><\/span><\/h3>\n

– Doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung <\/b>ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u01a1ng h\u1eb9p, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00ed, lo\u1ea1i kh\u00e1ch h\u00e0ng, ho\u1eb7c m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m.<\/p>\n

– Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/i> th\u00f4ng qua hai ph\u01b0\u01a1ng th\u1ee9c: chi ph\u00ed th\u1ea5p ho\u1eb7c kh\u00e1c bi\u1ec7t h\u00f3a. Trong \u0111\u00f3:<\/p>\n

+ Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/i> v\u00e0o chi ph\u00ed th\u1ea5p t\u00ecm ki\u1ebfm l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n

+ Trong khi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/i> v\u00e0o kh\u00e1c bi\u1ec7t h\u00f3a l\u1ea1i nh\u1eafm \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n

– N\u00f3i c\u00e1ch kh\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p ho\u1eb7c kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m trong m\u1ed9t \u0111o\u1ea1n ho\u1eb7c m\u1ed9t v\u00e0i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

– \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/i> th\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 cao ho\u1eb7c th\u1ea5p v\u00ec doanh nghi\u1ec7p ho\u1eb7c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m ho\u1eb7c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed th\u1ea5p.<\/p>\n

– \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung th\u00ec ch\u1ecdn th\u1ecb tr\u01b0\u1eddng h\u1eb9p \u0111\u1ec3 c\u1ea1nh tranh ch\u1ee9 kh\u00f4ng ph\u1ea3i to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng nh\u01b0 doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed th\u1ea5p.<\/p>\n

– Doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/b> c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 n\u0103ng l\u1ef1c \u0111\u1eb7c bi\u1ec7t n\u00e0o m\u00ecnh c\u00f3 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed th\u1ea5p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o, Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung (ti\u1ebfng Anh: Concentration strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ch\u1ec9 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t v\u00e0i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29425"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29425"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29425\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}