{"id":29435,"date":"2023-12-07T07:37:05","date_gmt":"2023-12-07T07:37:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/moi-truong-vi-mo-micro-environment-la-gi-cac-yeu-to-co-ban-cua-moi-truong-vi-mo.html"},"modified":"2023-12-23T06:09:22","modified_gmt":"2023-12-22T23:09:22","slug":"moi-truong-vi-mo-micro-environment-la-gi-cac-yeu-to-co-ban-cua-moi-truong-vi-mo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/moi-truong-vi-mo-micro-environment-la-gi-cac-yeu-to-co-ban-cua-moi-truong-vi-mo.html","title":{"rendered":"M\u00f4i tr\u01b0\u1eddng vi m\u00f4 (Micro environment) l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng vi m\u00f4"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

M\u00f4i tr\u01b0\u1eddng kinh doanh vi m\u00f4 (Micro environment)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Micro environment<\/b>. M\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/i> c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1eb7c th\u00f9<\/i> hay m\u00f4i tr\u01b0\u1eddng ng\u00e0nh<\/i>.<\/p>\n

M\u00f4i tr\u01b0\u1eddng vi m\u00f4 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 trong ng\u00e0nh li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c ho\u00e0n th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– M\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/b> l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ee7a\u00a0m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

– M\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/b> l\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a t\u1eebng doanh nghi\u1ec7p, n\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh v\u00e0 tr\u1ef1c ti\u1ebfp, quy\u1ebft \u0111\u1ecbnh t\u00ednh ch\u1ea5t v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh kinh doanh.<\/p>\n

Y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/font><\/h3>\n

Theo Micheal Porter, c\u00f3 5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n t\u1ea1o th\u00e0nh m\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/i>, \u0111\u00f3 l\u00e0: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m \u1ea9n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/p>\n

(1) Kh\u00e1ch h\u00e0ng<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng\u00a0l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n mua, ti\u00eau d\u00f9ng ho\u1eb7c tham gia v\u00e0o qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m:<\/p>\n

– Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n

– C\u00e1c trung gian ph\u00e2n ph\u1ed1i<\/p>\n

– C\u00e1c t\u1ed5 ch\u1ee9c mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n

M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean c\u00e1c nhu c\u1ea7u kh\u00e1c nhau \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, v\u00ec v\u1eady doanh nghi\u1ec7p c\u0169ng ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng ph\u00e1p, c\u00e1ch th\u1ee9c qu\u1ea3n tr\u1ecb kh\u00e1c nhau nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m.<\/p>\n

(2) Nh\u00e0 cung c\u1ea5p<\/b><\/p>\n

– Nh\u1eefng\u00a0nh\u00e0 cung c\u1ea5p\u00a0h\u00ecnh th\u00e0nh c\u00e1c th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o cho doanh nghi\u1ec7p, nh\u01b0 cung c\u1ea5p m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb, nguy\u00ean v\u1eadt li\u1ec7u, cung c\u1ea5p v\u1ed1n, c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, cung \u1ee9ng lao \u0111\u1ed9ng…<\/p>\n

(3) \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i<\/b><\/p>\n

– C\u00e1c\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i\u00a0c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m to\u00e0n b\u1ed9 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng ng\u00e0nh kinh doanh v\u00e0 c\u00f9ng khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u1edbi doanh nghi\u1ec7p.<\/p>\n

(4) \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m \u1ea9n<\/b><\/p>\n

–\u00a0\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m \u1ea9n\u00a0l\u00e0 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i ch\u01b0a tham gia c\u1ea1nh tranh trong ng\u00e0nh nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd gia nh\u1eadp ng\u00e0nh.<\/p>\n

(5) S\u1ea3n ph\u1ea9m thay th\u1ebf<\/b><\/p>\n

–\u00a0S\u1ea3n ph\u1ea9m thay th\u1ebf\u00a0l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n c\u00f9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

– S\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 m\u1ed9t \u0111e d\u1ecda r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4i tr\u01b0\u1eddng vi m\u00f4 (ti\u1ebfng Anh: Micro environment) c\u00f2n g\u1ecdi l\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1eb7c th\u00f9 hay m\u00f4i tr\u01b0\u1eddng ng\u00e0nh. M\u00f4i tr\u01b0\u1eddng vi m\u00f4 bao g\u1ed3m: kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m \u1ea9n, s\u1ea3n ph\u1ea9m thay th\u1ebf.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29435"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29435"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29435\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}