{"id":29438,"date":"2023-12-07T07:37:15","date_gmt":"2023-12-07T07:37:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/moi-truong-vi-mo-macro-environment-la-gi-cac-yeu-to-thuoc-moi-truong-vi-mo.html"},"modified":"2023-12-23T06:09:22","modified_gmt":"2023-12-22T23:09:22","slug":"moi-truong-vi-mo-macro-environment-la-gi-cac-yeu-to-thuoc-moi-truong-vi-mo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/moi-truong-vi-mo-macro-environment-la-gi-cac-yeu-to-thuoc-moi-truong-vi-mo.html","title":{"rendered":"M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 (Macro environment) l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: marketingtutor<\/p>\n<\/div>\n<\/div>\n

M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 (Macro environment)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Macro environment<\/b>. M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/i> hay m\u00f4i tr\u01b0\u1eddng kinh doanh v\u0129 m\u00f4<\/i> c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 n\u1eb1m ngo\u00e0i doanh nghi\u1ec7p, c\u00f3 t\u00e1c \u0111\u1ed9ng \u1edf ph\u1ea1m vi r\u1ed9ng v\u00e0 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 doanh nghi\u1ec7p<\/font><\/h3>\n

C\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/i>:<\/p>\n

(1) M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf (Economic Environment)<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng v\u00e0 theo nh\u1eefng chi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf ch\u1ee7 y\u1ebfu bao g\u1ed3m: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ec1n kinh t\u1ebf (GDP), kim ng\u1ea1ch xu\u1ea5t nh\u1eadp kh\u1ea9u, t\u00ecnh tr\u1ea1ng l\u1ea1m ph\u00e1t, th\u1ea5t nghi\u1ec7p, t\u1ec9 gi\u00e1, l\u00e3i su\u1ea5t ng\u00e2n h\u00e0ng, t\u1ed1c \u0111\u1ed9 \u0111\u1ea7u t\u01b0, thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi v\u00e0 c\u01a1 c\u1ea5u chi ti\u00eau, s\u1ef1 ph\u00e2n h\u00f3a thu nh\u1eadp gi\u1eefa c\u00e1c t\u1ea7ng l\u1edbp d\u00e2n c\u01b0, thu chi ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc.<\/p>\n

(2) M\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb, lu\u1eadt ph\u00e1p\u00a0(Political environment)<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb bao g\u1ed3m: H\u1ec7 th\u1ed1ng lu\u1eadt ph\u00e1p, c\u00e1c c\u01a1 quan Ch\u00ednh ph\u1ee7 v\u00e0 vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00f3m \u00e1p l\u1ef1c x\u00e3 h\u1ed9i. Nh\u1eefng di\u1ec5n bi\u1ebfn c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t m\u1ea1nh v\u00e0 c\u0169ng r\u1ea5t tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(3) M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 (Technological environment)<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 trong ti\u1ebfng Anh l\u00e0 Technological environment.\u00a0M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00f4ng ngh\u1ec7 m\u1edbi, s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u00e2n t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh, tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n nh\u01b0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t m\u1edbi, k\u0129 thu\u1eadt m\u1edbi, v\u1eadt li\u1ec7u m\u1edbi, thi\u1ebft b\u1ecb s\u1ea3n xu\u1ea5t, c\u00e1c b\u00ed quy\u1ebft, c\u00e1c ph\u00e1t minh s\u00e1ng ch\u1ebf, c\u00e1c ph\u1ea7n m\u1ec1m \u1ee9ng d\u1ee5ng….<\/p>\n

(4) M\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a – x\u00e3 h\u1ed9i (Socio – cultural environment)<\/b><\/p>\n

– M\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a – x\u00e3 h\u1ed9i bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 quan h\u1ec7 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi, th\u00f3i quen, phong t\u1ee5c t\u1eadp qu\u00e1n, v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng, th\u1ecb hi\u1ebfu, c\u00e1c tr\u00e0o l\u01b0u x\u00e3 h\u1ed9i c\u1ee7a t\u1eebng nh\u00f3m ng\u01b0\u1eddi, t\u1eebng d\u00e2n t\u1ed9c, t\u1eebng khu v\u1ef1c \u0111\u1ecba l\u00ed v\u00e0 t\u1eebng c\u00e1 nh\u00e2n…<\/p>\n

– C\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a – x\u00e3 h\u1ed9i c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t s\u00e2u s\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb v\u00e0 kinh doanh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n

(5) M\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean (Natural environment)<\/b><\/p>\n

– C\u00e1c bi\u1ebfn c\u1ed1 v\u00e0 hi\u1ec7n t\u01b0\u1ee3ng t\u1ef1 nhi\u00ean c\u0169ng l\u00e0 n\u1eefng nh\u00e2n t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t m\u1ea1nh \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– C\u00e1c hi\u1ec7n t\u01b0\u1ee3ng t\u1ef1 nhi\u00ean th\u01b0\u1eddng th\u1ea5y nh\u01b0: m\u01b0a, h\u1ea1n h\u00e1n, b\u00e3o, l\u0169, \u0111\u1ed9ng \u0111\u1ea5t… Khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y x\u1ea3y ra \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 hay m\u00f4i tr\u01b0\u1eddng kinh doanh v\u0129 m\u00f4 (ti\u1ebfng Anh: Macro environment) c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 n\u1eb1m ngo\u00e0i doanh nghi\u1ec7p, c\u00f3 t\u00e1c \u0111\u1ed9ng \u1edf ph\u1ea1m vi r\u1ed9ng v\u00e0 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29438"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29438"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29438\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}