{"id":29440,"date":"2023-12-07T07:37:21","date_gmt":"2023-12-07T07:37:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-consumers-la-ai-khach-hang-co-y-nghia-nhu-the-nao-doi-voi-doanh-nghiep.html"},"modified":"2023-12-23T06:09:22","modified_gmt":"2023-12-22T23:09:22","slug":"khach-hang-consumers-la-ai-khach-hang-co-y-nghia-nhu-the-nao-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-consumers-la-ai-khach-hang-co-y-nghia-nhu-the-nao-doi-voi-doanh-nghiep.html","title":{"rendered":"Kh\u00e1ch h\u00e0ng (Consumers) l\u00e0 ai? Kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Geti<\/p>\n<\/div>\n<\/div>\n

Kh\u00e1ch h\u00e0ng (Consumers)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng <\/b>trong ti\u1ebfng Anh l\u00e0 Consumers<\/b>. Kh\u00e1ch h\u00e0ng<\/i> l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n mua, ti\u00eau d\u00f9ng ho\u1eb7c tham gia v\u00e0o qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m:<\/p>\n

(1) Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/p>\n

– Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u00f3m t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, nh\u00f3m n\u00e0y c\u00f3 \u0111\u1eb7c tr\u01b0ng s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n v\u1edbi c\u00e1c ti\u00eau th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau nh\u01b0ng kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1eebng ng\u01b0\u1eddi mua l\u1ea1i kh\u00f4ng nhi\u1ec1u.<\/p>\n

– Kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m mua kh\u00f4ng nhi\u1ec1u nh\u01b0ng t\u1eebng kh\u00e1ch h\u00e0ng, t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u y\u00eau c\u1ea7u, \u00fd ki\u1ebfn c\u1ea7n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan t\u00e2m, gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch th\u1ecfa \u0111\u00e1ng.<\/p>\n

– Nh\u1eefng y\u00eau c\u1ea7u h\u1ecd th\u01b0\u1eddng \u0111\u01b0a ra nh\u01b0 y\u00eau c\u1ea7u v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m…<\/p>\n

(2) C\u00e1c trung gian ph\u00e2n ph\u1ed1i<\/b><\/p>\n

– \u0110\u00f3 l\u00e0 l\u1ef1c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1edbi h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n ki\u1ebfm l\u1ee3i nhu\u1eadn.<\/p>\n

C\u00e1c trung gian ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u t\u00ean g\u1ecdi kh\u00e1c nhau nh\u01b0: C\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00ed, nh\u00e0 ph\u00e2n ph\u1ed1i, si\u00eau th\u1ecb, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

M\u1ed1i quan t\u00e2m c\u1ee7a nh\u00f3m n\u00e0y \u0111\u01b0a ra th\u00e0nh c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 l\u1ea1i c\u0169ng r\u1ea5t kh\u00e1c nhau, c\u00f3 th\u1ec3 l\u00e0 t\u1ec9 l\u1ec7 chi\u1ebft kh\u1ea5u, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, ph\u01b0\u01a1ng th\u1ee9c v\u1eadn chuy\u1ec3n, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 c\u1ee5 th\u1ec3 c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed1i v\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i<\/p>\n

(3) C\u00e1c t\u1ed5 ch\u1ee9c mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/b> \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n

C\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y bao g\u1ed3m c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, c\u00e1c c\u01a1 quan Nh\u00e0 n\u01b0\u1edbc, \u0111\u01a1n v\u1ecb qu\u00e2n \u0111\u1ed9i, c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ph\u01b0\u01a1ng th\u1ee9c cung c\u1ea5p, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, th\u1eddi gian cung c\u1ea5p, uy t\u00edn, danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p, s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a s\u1ea3n ph\u1ea9m…<\/p>\n

Nh\u1eadn x\u00e9t<\/b><\/p>\n

– M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean c\u00e1c nhu c\u1ea7u kh\u00e1c nhau \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– V\u00ec v\u1eady, doanh nghi\u1ec7p c\u0169ng ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng ph\u00e1p, c\u00e1ch th\u1ee9c qu\u1ea3n tr\u1ecb kh\u00e1c nhau nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/font><\/h3>\n

– Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh hi\u1ec7n nay, kh\u00e1ch h\u00e0ng c\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. S\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a c\u00e1c l\u1ef1c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m cho doanh nghi\u1ec7p th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i.\u00a0<\/p>\n

– C\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tham gia c\u1ea1nh tranh, m\u1ecdi s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ec1u thu\u1ed9c quy\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec v\u1eady kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0a ra nh\u1eefng y\u00eau c\u1ea7u bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i th\u1ecfa m\u00e3n.<\/p>\n

– Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u0129 t\u1eebng chi ti\u1ebft n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n cao nh\u1ea5t kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Consumers) l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n mua, ti\u00eau d\u00f9ng ho\u1eb7c tham gia v\u00e0o qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29440"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29440"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29440\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}