{"id":29464,"date":"2023-12-07T07:38:22","date_gmt":"2023-12-07T07:38:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dao-duc-kinh-doanh-business-ethics-la-gi-nguyen-tac-va-chuan-muc-cua-dao-duc-kinh-doanh.html"},"modified":"2023-12-23T06:09:32","modified_gmt":"2023-12-22T23:09:32","slug":"dao-duc-kinh-doanh-business-ethics-la-gi-nguyen-tac-va-chuan-muc-cua-dao-duc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dao-duc-kinh-doanh-business-ethics-la-gi-nguyen-tac-va-chuan-muc-cua-dao-duc-kinh-doanh.html","title":{"rendered":"\u0110\u1ea1o \u0111\u1ee9c kinh doanh (Business Ethics) l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc v\u00e0 chu\u1ea9n m\u1ef1c c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c kinh doanh"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh (Business Ethics)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh<\/b> trong ti\u1ebfng Anh l\u00e0 Business Ethics<\/b>. \u0110\u1ea1o \u0111\u1ee9c kinh doanh<\/i> l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc, chu\u1ea9n m\u1ef1c c\u00f3 t\u00e1c d\u1ee5ng \u0111i\u1ec1u ch\u1ec9nh, \u0111\u00e1nh gi\u00e1, h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m so\u00e1t h\u00e0nh vi c\u1ee7a c\u00e1c ch\u1ee7 th\u1ec3 kinh doanh.\u00a0<\/p>\n

Nh\u1eadn x\u00e9t<\/b><\/p>\n

– \u0110\u1ea1o \u0111\u1ee9c kinh doanh<\/b> ch\u00ednh l\u00e0 \u0111\u1ea1o \u0111\u1ee9c \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng v\u00e0o trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0<\/p>\n

– \u0110\u1ea1o \u0111\u1ee9c kinh doanh<\/b> l\u00e0 m\u1ed9t d\u1ea1ng \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p, c\u00f3 t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

C\u00e1c nguy\u00ean t\u1eafc v\u00e0 chu\u1ea9n m\u1ef1c c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/font><\/h3>\n

– T\u00ednh trung th\u1ef1c<\/p>\n

+ Kh\u00f4ng d\u00f9ng c\u00e1c th\u1ee7 \u0111o\u1ea1n gian d\u1ed1i, x\u1ea3o tr\u00e1 \u0111\u1ec3 ki\u1ebfm l\u1eddi.\u00a0<\/p>\n

+ Gi\u1eef l\u1eddi h\u1ee9a, gi\u1eef ch\u1eef t\u00edn trong kinh doanh, nh\u1ea5t qu\u00e1n trong n\u00f3i v\u00e0 l\u00e0m, trung th\u1ef1c trong ch\u1ea5p h\u00e0nh lu\u1eadt ph\u00e1p c\u1ee7a Nh\u00e0 n\u01b0\u1edbc.<\/p>\n

+ Kh\u00f4ng l\u00e0m \u0103n phi ph\u00e1p nh\u01b0 tr\u1ed1n thu\u1ebf, l\u1eadu thu\u1ebf, kh\u00f4ng s\u1ea3n xu\u1ea5t v\u00e0 bu\u00f4n b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng qu\u1ed1c c\u1ea5m, th\u1ef1c hi\u1ec7n nh\u1eefng d\u1ecbch v\u1ee5 c\u00f3 h\u1ea1i cho thu\u1ea7n phong m\u0129 t\u1ee5c<\/p>\n

+ Trung th\u1ef1c trong giao ti\u1ebfp v\u1edbi b\u1ea1n h\u00e0ng (giao d\u1ecbch, \u0111\u00e0m ph\u00e1n, k\u00ed k\u1ebft), v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

+ Kh\u00f4ng l\u00e0m h\u00e0ng gi\u1ea3, khuy\u1ebfn m\u1ea1i gi\u1ea3, qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt, s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p nh\u1eefng nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng, vi ph\u1ea1m b\u1ea3n quy\u1ec1n, ph\u00e1 gi\u00e1 theo l\u1ed1i \u0103n c\u01b0\u1edbp.<\/p>\n

+ Trung th\u1ef1c ngay v\u1edbi b\u1ea3n th\u00e2n, kh\u00f4ng h\u1ed1i l\u1ed9, tham \u00f4…<\/p>\n

– T\u00f4n tr\u1ecdng con ng\u01b0\u1eddi<\/p>\n

+ \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ed9ng s\u1ef1 v\u00e0 d\u01b0\u1edbi quy\u1ec1n, t\u00f4n tr\u1ecdng ph\u1ea9m gi\u00e1, quy\u1ec1n l\u1ee3i ch\u00ednh \u0111\u00e1ng, t\u00f4n tr\u1ecdng h\u1ea1nh ph\u00fac, t\u00f4n tr\u1ecdng ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean, quan t\u00e2m \u0111\u00fang m\u1ee9c, t\u00f4n tr\u1ecdng quy\u1ec1n t\u1ef1 do v\u00e0 c\u00e1c quy\u1ec1n h\u1ea1n h\u1ee3p ph\u00e1p kh\u00e1c.\u00a0<\/p>\n

+ \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng: t\u00f4n tr\u1ecdng nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 t\u00e2m l\u00ed<\/span> kh\u00e1ch h\u00e0ng<\/p>\n

+ \u0110\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00f4n tr\u1ecdng l\u1ee3i \u00edch c\u1ee7a \u0111\u1ed1i th\u1ee7<\/p>\n

– G\u1eafn l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p v\u1edbi l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i, coi tr\u1ecdng hi\u1ec7u qu\u1ea3 g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n

– B\u00ed m\u1eadt v\u00e0 trung th\u00e0nh v\u1edbi c\u00e1c tr\u00e1ch nhi\u1ec7m \u0111\u1eb7c bi\u1ec7t.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/font><\/h3>\n

Theo ngh\u0129a r\u1ed9ng, ch\u1ee7 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ai l\u00e0 ch\u1ee7 th\u1ec3 c\u1ee7a c\u00e1c quan h\u1ec7 v\u00e0 h\u00e0nh vi kinh doanh:<\/p>\n

– T\u1ea7ng l\u1edbp doanh nh\u00e2n l\u00e0m ngh\u1ec1 kinh doanh<\/b><\/p>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong c\u00e1c t\u1ed5 ch\u1ee9c kinh doanh (h\u1ed9 gia \u0111\u00ecnh, c\u00f4ng ty, x\u00ed nghi\u1ec7p, t\u1eadp \u0111o\u00e0n) nh\u01b0 Ban gi\u00e1m \u0111\u1ed1c, c\u00e1c th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, c\u00f4ng nh\u00e2n vi\u00ean ch\u1ee9c.\u00a0<\/p>\n

S\u1ef1 \u0111i\u1ec1u ch\u1ec9nh n\u00e0y ch\u1ee7 y\u1ebfu th\u00f4ng qua c\u00f4ng t\u00e1c l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00ed<\/span> trong m\u1ed7i t\u1ed5 ch\u1ee9c \u0111\u00f3. \u0110\u1ea1o \u0111\u1ee9c kinh doanh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n

– Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nh\u00e2n<\/b><\/p>\n

Khi l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng th\u00ec h\u00e0nh \u0111\u1ed9ng cu\u1ea3 h\u1ecd \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb l\u1ee3i \u00edch kinh t\u1ebf c\u1ee7a b\u1ea3n th\u00e2n, \u0111\u1ec1u c\u00f3 t\u00e2m l\u00ed mu\u1ed1n mua r\u1ebb v\u00e0 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 chu \u0111\u00e1o.\u00a0<\/p>\n

T\u00e2m l\u00ed n\u00e0y kh\u00f4ng kh\u00e1c t\u00e2m l\u00ed<\/span> th\u00edch “mua r\u1ebb, b\u00e1n \u0111\u1eaft” c\u1ee7a gi\u1edbi doanh nh\u00e2n, do v\u1eady c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c kinh doanh \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng l\u1ee3i d\u1ee5ng v\u1ecb th\u1ebf “th\u01b0\u1ee3ng \u0111\u1ebf” \u0111\u1ec3 x\u00e2m ph\u1ea1m danh d\u1ef1, nh\u00e2n ph\u1ea9m c\u1ee7a doanh nh\u00e2n, l\u00e0m x\u00f3i m\u00f2n c\u00e1c chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

Ph\u1ea1m vi \u00e1p d\u1ee5ng \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/font><\/h3>\n

– Ph\u1ea1m vi \u00e1p d\u1ee5ng c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/b> l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ec3 ch\u1ebf x\u00e3 h\u1ed9i, nh\u1eefng t\u1ed5 ch\u1ee9c, nh\u1eefng ng\u01b0\u1eddi li\u00ean quan, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0: Ch\u00ednh ph\u1ee7, kh\u00e1ch h\u00e0ng, ch\u1ee7 s\u1edf h\u1eefu, \u0111\u1ed1i t\u00e1c, c\u1ed9ng \u0111\u1ed3ng…<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh V\u0103n h\u00f3a kinh doanh, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ea1o \u0111\u1ee9c kinh doanh (ti\u1ebfng Anh: Business Ethics) l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc, chu\u1ea9n m\u1ef1c c\u00f3 t\u00e1c d\u1ee5ng \u0111i\u1ec1u ch\u1ec9nh, \u0111\u00e1nh gi\u00e1, h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m so\u00e1t h\u00e0nh vi c\u1ee7a c\u00e1c ch\u1ee7 th\u1ec3 kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29464"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29464"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29464\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}