{"id":29475,"date":"2023-12-07T07:38:49","date_gmt":"2023-12-07T07:38:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muc-tieu-target-trong-doanh-nghiep-la-gi-5-tieu-chi-smart.html"},"modified":"2023-12-23T06:09:33","modified_gmt":"2023-12-22T23:09:33","slug":"muc-tieu-target-trong-doanh-nghiep-la-gi-5-tieu-chi-smart","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muc-tieu-target-trong-doanh-nghiep-la-gi-5-tieu-chi-smart.html","title":{"rendered":"M\u1ee5c ti\u00eau (Target) trong doanh nghi\u1ec7p l\u00e0 g\u00ec? 5 ti\u00eau ch\u00ed SMART"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: krtmarketing)<\/p>\n<\/div>\n<\/div>\n

Mu\u0323c tie\u0302u trong doanh nghi\u1ec7p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Mu\u0323c tie\u0302u<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 target.<\/b><\/p>\n

Mu\u0323c tie\u0302u<\/b> \u0111u\u031b\u01a1\u0323c hi\u00ea\u0309u la\u0300 nh\u01b0\u0303ng \u0111i\u0301ch cu\u0323 th\u00ea\u0309, ro\u0303 ra\u0300ng, kha\u0309 thi trong ng\u0103\u0301n ha\u0323n. Mu\u0323c tie\u0302u la\u0300 cu\u0323 th\u00ea\u0309 ho\u0301a t\u00e2\u0300m nhi\u0300n cu\u0309a doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Th\u01b0\u0323c v\u1ea1\u0302y, mu\u0323c tie\u0302u la\u0300 s\u01b0\u0323 cu\u0323 th\u00ea\u0309 ho\u0301a mu\u0323c \u0111i\u0301ch cu\u0309a doanh nghi\u1eb9\u0302p v\u00ea\u0300 hu\u031b\u01a1\u0301ng, qui mo\u0302, co\u031b c\u00e2\u0301u va\u0300 ti\u00ea\u0301n tri\u0300nh tri\u00ea\u0309n khai theo th\u01a1\u0300i gian.\u00a0<\/p>\n

C\u00e1c t\u00ednh m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c theo \u0111u\u1ed5i<\/font><\/h3>\n

Trong n\u00ea\u0300n kinh t\u00ea\u0301 thi\u0323 tru\u031b\u01a1\u0300ng, nhi\u0300n chung ca\u0301c doanh nghi\u1eb9\u0302p theo \u0111u\u00f4\u0309i ba ti\u0301nh mu\u0323c \u0111i\u0301ch chu\u0309 y\u00ea\u0301u. \u0110o\u0301 la\u0300 t\u00f4\u0300n ta\u0323i, pha\u0301t tri\u00ea\u0309n va\u0300 \u0111a da\u0323ng ho\u0301a. Ba ti\u0301nh mu\u0323c \u0111i\u0301ch tre\u0302n co\u0301 m\u00f4\u0301i lie\u0302n h\u1eb9\u0302 ch\u1ea1\u0306t che\u0303 v\u01a1\u0301i nhau.\u00a0<\/p>\n

Doanh nghi\u1eb9\u0302p tru\u031b\u01a1\u0301c h\u00ea\u0301t pha\u0309i ca\u0323nh tranh \u0111\u00ea\u0309 t\u00f4\u0300n ta\u0323i \u0111u\u031b\u01a1\u0323c tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng v\u01a1\u0301i s\u01b0\u0323 ca\u0323nh tranh kh\u00f4\u0301c li\u1eb9\u0302t. Co\u0301 t\u00f4\u0300n ta\u0323i \u0111u\u031b\u01a1\u0323c thi\u0300 m\u01a1\u0301i nghi\u0303 \u0111\u00ea\u0301n s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n ca\u0309 chi\u00ea\u0300u r\u1ecd\u0302ng l\u00e2\u0303n chi\u00ea\u0300u sa\u0302u.\u00a0<\/p>\n

Co\u0301 ta\u0306ng tru\u031b\u01a1\u0309ng t\u00f4\u0301t thi\u0300 m\u01a1\u0301i co\u0301 co\u031b s\u01a1\u0309 \u0111\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n \u0111a da\u0323ng ho\u0301a sang li\u0303nh v\u01b0\u0323c kinh doanh m\u01a1\u0301i. M\u1ecd\u0302t khi doanh nghi\u1eb9\u0302p pha\u0301t tri\u00ea\u0309n ho\u1ea1\u0306c \u0111a da\u0323ng ho\u0301a co\u0301 hi\u1eb9\u0302u qua\u0309 m\u01a1\u0301i co\u0301 th\u00ea\u0309 ca\u0323nh tranh tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng.<\/p>\n

Ph\u00e2n lo\u1ea1i h\u1ec7 th\u1ed1ng m\u1ee5c ti\u00eau<\/font><\/h3>\n

M\u1ecd\u0302t doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 co\u0301 nhi\u00ea\u0300u mu\u0323c tie\u0302u kha\u0301c nhau. H\u1eb9\u0302 th\u00f4\u0301ng mu\u0323c tie\u0302u cu\u0309a doanh nghi\u1eb9\u0302p \u0111u\u031b\u01a1\u0323c pha\u0302n loa\u0323i theo ca\u0301c ca\u0306n c\u01b0\u0301 nhu\u031b sau:<\/p>\n

– Vi\u0323 tri\u0301 th\u01b0\u0301 b\u1ea1\u0302c mu\u0323c tie\u0302u: <\/b>theo ca\u0301ch na\u0300y co\u0301 th\u00ea\u0309 chia tha\u0300nh mu\u0323c tie\u0302u ha\u0300ng \u0111\u00e2\u0300u va\u0300 mu\u0323c tie\u0302u th\u01b0\u0301 c\u00e2\u0301p. Mong mu\u00f4\u0301n cu\u0309a doanh nghi\u1eb9\u0302p la\u0300 vo\u0302 ha\u0323n; ngu\u00f4\u0300n l\u01b0\u0323c cu\u0309a doanh nghi\u1eb9\u0302p la\u0300 h\u01b0\u0303u ha\u0323n. Vi\u0300 v\u1ea1\u0302y, vi\u1eb9\u0302c xa\u0301c \u0111i\u0323nh th\u01b0\u0301 t\u01b0\u0323 u\u031bu tie\u0302n cu\u0309a ca\u0301c mu\u0323c tie\u0302u la\u0300 r\u00e2\u0301t c\u00e2\u0300n thi\u00ea\u0301t.\u00a0<\/p>\n

Mu\u0323c tie\u0302u ha\u0300ng \u0111\u00e2\u0300u cu\u0309a doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 la\u0300 t\u00f4\u0301i \u0111a ho\u0301a l\u01a1\u0323i nhu\u1ea1\u0302n, tho\u0309a ma\u0303n nhu c\u00e2\u0300u kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

Trong khi \u0111o\u0301, mu\u0323c tie\u0302u th\u01b0\u0301 c\u00e2\u0301p co\u0301 th\u00ea\u0309 la\u0300: thi\u0323 ph\u00e2\u0300n, na\u0306ng su\u00e2\u0301t, ca\u0309i ti\u00ea\u0301n co\u0302ng ngh\u1eb9\u0302, ngu\u00f4\u0300n l\u01b0\u0323c ta\u0300i chi\u0301nh va\u0300 co\u031b s\u01a1\u0309 v\u1ea1\u0302t ch\u00e2\u0301t, hi\u1eb9\u0302u qua\u0309 qua\u0309n l\u00ed va\u0300 kha\u0309 na\u0306ng pha\u0301t tri\u00ea\u0309n, tha\u0300nh ti\u0301ch va\u0300 tha\u0301i \u0111\u1ecd\u0302 la\u0300m vi\u1eb9\u0302c cu\u0309a nha\u0302n vie\u0302n, tra\u0301ch nhi\u1eb9\u0302m xa\u0303 h\u1ecd\u0302i cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

– Th\u01a1\u0300i gian: <\/b>theo ca\u0301ch pha\u0302n loa\u0323i na\u0300y co\u0301 mu\u0323c tie\u0302u ng\u0103\u0301n ha\u0323n, trung ha\u0323n va\u0300 da\u0300i ha\u0323n. Ca\u0302n \u0111\u00f4\u0301i \u0111u\u031b\u01a1\u0323c v\u00e2\u0301n \u0111\u00ea\u0300 ng\u0103\u0301n ha\u0323n va\u0300 da\u0300i ha\u0323n la\u0300 r\u00e2\u0301t quan tro\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301I doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Th\u01b0\u0323c ti\u00ea\u0303n ch\u01b0\u0301ng to\u0309 r\u0103\u0300ng n\u00ea\u0301u doanh nghi\u1eb9\u0302p qua\u0301 \u0111\u00ea\u0300 cao ng\u0103\u0301n ha\u0323n se\u0303 thie\u0302n v\u00ea\u0300 vi\u1eb9\u0302c c\u0103\u0301t gia\u0309m ca\u0301c chi phi\u0301 \u0111u\u031b\u01a1\u0323c coi la\u0300 chu\u031ba c\u00e2\u0301p ba\u0301ch ta\u0323i th\u01a1\u0300I \u0111i\u00ea\u0309m \u0111o\u0301, ch\u0103\u0309ng ha\u0323n nh\u01b0\u0303ng chi phi\u0301 v\u00ea\u0300 nghie\u0302n c\u01b0\u0301u va\u0300 pha\u0301t tri\u00ea\u0309n, chi phi\u0301 Marketing va\u0300 ca\u0301c chi phi\u0301 cho \u0111\u00e2\u0300u tu\u031b m\u01a1\u0301i.\u00a0<\/p>\n

T\u00e2\u0301t nhie\u0302n, nh\u01a1\u0300 c\u0103\u0301t gia\u0309m \u0111\u00e2\u0300u tu\u031b se\u0303 la\u0300m ta\u0306ng nhanh chi\u0309 s\u00f4\u0301 hoa\u0300n v\u00f4\u0301n \u0111\u00e2\u0300u tu\u031b ng\u0103\u0301n ha\u0323n. Nhu\u031bng h\u1eb9\u0302 qua\u0309 t\u00e2\u0301t y\u00ea\u0301u la\u0300 thi\u00ea\u0301u \u0111\u00e2\u0300u tu\u031b, thi\u00ea\u0301u \u0111\u00f4\u0309i m\u01a1\u0301i va\u0300 thi\u00ea\u0301u hi\u00ea\u0309u bi\u00ea\u0301t thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 nh\u01b0\u0303ng \u0111i\u00ea\u0300u \u0111o\u0301 a\u0309nh hu\u031b\u01a1\u0309ng \u0111\u00ea\u0301n chi\u0309 s\u00f4\u0301 hoa\u0300n v\u00f4\u0301n \u0111\u00e2\u0300u tu\u031b da\u0300i ha\u0323n.\u00a0<\/p>\n

Ca\u0301c nha\u0300 qua\u0309n tri\u0323 bi\u00ea\u0301t ro\u0303 \u0111i\u00ea\u0300u na\u0300y nhu\u031bng nhi\u00ea\u0300u ngu\u031b\u01a1\u0300i v\u00e2\u0303n \u0111u\u031ba ra quy\u00ea\u0301t \u0111i\u0323nh nhu\u031b v\u1ea1\u0302y b\u01a1\u0309i ta\u0301c ha\u0323i cu\u0309a xu hu\u031b\u01a1\u0301ng ng\u0103\u0301n ha\u0323n na\u0300y chu\u031ba th\u00ea\u0309 hi\u1eb9\u0302n ro\u0303 ta\u0323i th\u01a1\u0300i \u0111i\u00ea\u0309m \u00e2\u0301y va\u0300 co\u0301 th\u00ea\u0309 va\u0300i ba na\u0306m sau ca\u0301c c\u00f4\u0309 \u0111o\u0302ng m\u01a1\u0301i nh\u1ea1\u0302n bi\u00ea\u0301t \u0111u\u031b\u01a1\u0323c. \u0110\u00ea\u0301n lu\u0301c \u0111o\u0301, thi\u0300 ban qua\u0309n tri\u0323 cu\u0303, nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i chi\u0323u tra\u0301ch nhi\u1eb9\u0302m chi\u0301nh co\u0301 th\u00ea\u0309 \u0111a\u0303 kho\u0302ng co\u0300n \u0111i\u00ea\u0300u ha\u0300nh.<\/p>\n

– Ca\u0301c b\u1ecd\u0302 ph\u1ea1\u0302n, nho\u0301m kha\u0301c nhau trong doanh nghi\u1eb9\u0302p:<\/b> theo ca\u0301ch pha\u0302n loa\u0323i na\u0300y chu\u0301ng ta co\u0301 th\u00ea\u0309 pha\u0302n tha\u0300nh mu\u0323c tie\u0302u cu\u0309a ca\u0301c c\u00f4\u0309 \u0111o\u0302ng, mu\u0323c tie\u0302u cu\u0309a Ban gia\u0301m \u0111\u00f4\u0301c, mu\u0323c tie\u0302u ngu\u031b\u01a1\u0300i lao \u0111\u1ecd\u0302ng, hay mu\u0323c tie\u0302u cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c co\u0302ng \u0111oa\u0300n.<\/p>\n

– Theo ca\u0301c loa\u0323i chi\u00ea\u0301n lu\u031b\u01a1\u0323c tu\u031bo\u031bng \u01b0\u0301ng: <\/b>theo ca\u0301ch pha\u0302n loa\u0323i na\u0300y trong doanh nghi\u1eb9\u0302p thu\u031b\u01a1\u0300ng co\u0301 3 loa\u0323i mu\u0323c tie\u0302u la\u0300 mu\u0323c tie\u0302u chung cu\u0309a toa\u0300n doanh nghi\u1eb9\u0302p, mu\u0323c tie\u0302u cu\u0309a \u0111o\u031bn vi\u0323 kinh doanh SBU va\u0300 mu\u0323c tie\u0302u cu\u0309a ca\u0301c pho\u0300ng ban ch\u01b0\u0301c na\u0306ng.<\/p>\n

5 ti\u00eau ch\u00ed SMART<\/font><\/h3>\n

Cho du\u0300 theo ca\u0301ch pha\u0302n loa\u0323i na\u0300o thi\u0300 khi xa\u0302y d\u01b0\u0323ng mu\u0323c tie\u0302u cu\u0303ng c\u00e2\u0300n \u0111a\u0323t \u0111u\u031b\u01a1\u0323c 5 tie\u0302u chi\u0301 SMART. \u0110o\u0301 la\u0300:<\/p>\n

– Specific \u2013 cu\u0323 th\u00ea\u0309, d\u00ea\u0303 hi\u00ea\u0309u<\/b><\/p>\n

Mu\u0323c tie\u0302u pha\u0309i cu\u0323 th\u00ea\u0309 vi\u0300 no\u0301 \u0111i\u0323nh hu\u031b\u01a1\u0301ng cho ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng trong tu\u031bo\u031bng lai.<\/p>\n

C\u00e2\u0300n g\u0103\u0301n mu\u0323c tie\u0302u v\u01a1\u0301i m\u1ecd\u0302t con s\u00f4\u0301 cu\u0323 th\u00ea\u0309. Vi\u0301 du\u0323, ta\u0306ng 40% doanh thu trong na\u0306m t\u01a1\u0301i.<\/p>\n

– Measurable \u2013 \u0111o lu\u031b\u01a1\u0300ng \u0111u\u031b\u01a1\u0323c<\/b><\/p>\n

Mu\u0323c tie\u0302u na\u0300y c\u00e2\u0300n \u0111u\u031b\u01a1\u0323c \u0111o lu\u031b\u01a1\u0300ng b\u0103\u0300ng m\u1ecd\u0302t \u0111o\u031bn vi\u0323 cu\u0323 th\u00ea\u0309. Co\u0301 th\u00ea\u0309 la\u0300 ph\u00e2\u0300n tra\u0306m, \u0111o\u0302 la My\u0303 hay s\u00f4\u0301 lu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng…<\/p>\n

– Achievable \u2013 v\u01b0\u0300a s\u01b0\u0301c<\/b><\/p>\n

Mu\u0323c tie\u0302u pha\u0309i co\u0301 ti\u0301nh tha\u0301ch th\u01b0\u0301c \u0111\u00ea\u0309 c\u00f4\u0301 g\u0103\u0301ng, nhu\u031bng cu\u0303ng \u0111\u01b0\u0300ng \u0111\u1ea1\u0306t chi\u0309 tie\u0302u loa\u0323i kho\u0302ng th\u00ea\u0309 \u0111a\u0323t n\u00f4\u0309i.<\/p>\n

– Realistics \u2013 th\u01b0\u0323c t\u00ea\u0301<\/b><\/p>\n

\u0110a\u0302y la\u0300 tie\u0302u chi\u0301 \u0111o lu\u031b\u01a1\u0300ng s\u01b0\u0323 ca\u0302n b\u0103\u0300ng gi\u01b0\u0303a kha\u0309 na\u0306ng th\u01b0\u0323c hi\u1eb9\u0302n so v\u01a1\u0301i ngu\u00f4\u0300n l\u01b0\u0323c cu\u0309a doanh nghi\u1eb9\u0302p (th\u01a1\u0300i gian, nha\u0302n s\u01b0\u0323, ti\u00ea\u0300n ba\u0323c..).<\/p>\n

– Timebound \u2013 co\u0301 th\u01a1\u0300i ha\u0323n<\/b><\/p>\n

Vi\u1eb9\u0302c hoa\u0323ch \u0111i\u0323nh mu\u0323c tie\u0302u c\u00e2\u0300n \u0111u\u031b\u01a1\u0323c xa\u0301c \u0111i\u0323nh ro\u0303 trong m\u1ecd\u0302t khoa\u0309ng th\u01a1\u0300i gian nh\u00e2\u0301t \u0111i\u0323nh. Tra\u0301nh s\u01b0\u0323 mo\u031b h\u00f4\u0300 v\u00ea\u0300 th\u01a1\u0300i gian.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: \u0110\u1ea1i c\u01b0\u01a1ng v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u1ee5c ti\u00eau (ti\u1ebfng Anh: Target) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng \u0111\u00edch c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, kh\u1ea3 thi trong ng\u1eafn h\u1ea1n. M\u1ee5c ti\u00eau l\u00e0 c\u1ee5 th\u1ec3 h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29475"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29475"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29475\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}