{"id":29479,"date":"2023-12-07T07:39:00","date_gmt":"2023-12-07T07:39:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoach-dinh-chien-luoc-strategic-planning-la-gi-kho-khan-trong-hoach-dinh.html"},"modified":"2023-12-23T06:09:33","modified_gmt":"2023-12-22T23:09:33","slug":"hoach-dinh-chien-luoc-strategic-planning-la-gi-kho-khan-trong-hoach-dinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoach-dinh-chien-luoc-strategic-planning-la-gi-kho-khan-trong-hoach-dinh.html","title":{"rendered":"Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c (Strategic planning) l\u00e0 g\u00ec? Kh\u00f3 kh\u0103n trong ho\u1ea1ch \u0111\u1ecbnh"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: csi-online)<\/p>\n<\/div>\n<\/div>\n

Hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 strategic planning.<\/b><\/p>\n

\u0110o\u0302i khi giai \u0111oa\u0323n hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c cu\u0309a qua\u0309n tri\u0323 chi\u00ea\u0301n lu\u031b\u01a1\u0323c co\u0300n \u0111u\u031b\u01a1\u0323c go\u0323i la\u0300 “l\u1ea1\u0302p k\u00ea\u0301 hoa\u0323ch chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b>“.<\/p>\n

Hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b> la\u0300 qua\u0301 tri\u0300nh \u0111\u00ea\u0300 ra ca\u0301c co\u0302ng vi\u1eb9\u0302c c\u00e2\u0300n th\u01b0\u0323c hi\u1eb9\u0302n cu\u0309a co\u0302ng ty, t\u00f4\u0309 ch\u01b0\u0301c nh\u01b0\u0303ng nghie\u0302n c\u01b0\u0301u \u0111\u00ea\u0309 chi\u0309 ra nh\u01b0\u0303ng nha\u0302n t\u00f4\u0301 chi\u0301nh cu\u0309a mo\u0302i tru\u031b\u01a1\u0300ng be\u0302n ngoa\u0300i va\u0300 mo\u0302i tru\u031b\u01a1\u0300ng be\u0302n trong doanh nghi\u1eb9\u0302p, xa\u0302y d\u01b0\u0323ng mu\u0323c tie\u0302u da\u0300i ha\u0323n, l\u01b0\u0323a cho\u0323n trong s\u00f4\u0301 nh\u01b0\u0303ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c thay th\u00ea\u0301.\u00a0<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u<\/font><\/h3>\n

Ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng nghie\u0302n c\u01b0\u0301u bao g\u00f4\u0300m ca\u0309 vi\u1eb9\u0302c thu nh\u1ea1\u0302p tho\u0302ng tin v\u00ea\u0300 li\u0303nh v\u01b0\u0323c va\u0300 thi\u0323 tru\u031b\u01a1\u0300ng hi\u1eb9\u0302n ta\u0323i cu\u0309a co\u0302ng ty. Qua\u0301 tri\u0300nh na\u0300y co\u0300n co\u0301 m\u1ecd\u0302t te\u0302n go\u0323i la\u0300 “ki\u00ea\u0309m soa\u0301t mo\u0302i tru\u031b\u01a1\u0300ng”.\u00a0<\/p>\n

V\u00ea\u0300 phi\u0301a doanh nghi\u1eb9\u0302p, ca\u0301c nghie\u0302n c\u01b0\u0301u \u0111u\u031b\u01a1\u0323c t\u00f4\u0309 ch\u01b0\u0301c \u0111\u00ea\u0309 chi\u0309 ra nh\u01b0\u0303ng \u0111i\u00ea\u0309m ma\u0323nh va\u0300 y\u00ea\u0301u \u0111i\u00ea\u0309m chi\u0301nh trong ca\u0301c li\u0303nh v\u01b0\u0323c ch\u01b0\u0301c na\u0306ng cu\u0309a co\u0302ng ty. Co\u0301 r\u00e2\u0301t nhi\u00ea\u0300u ca\u0301ch \u0111\u00ea\u0309 xa\u0301c \u0111i\u0323nh ca\u0301c nha\u0302n t\u00f4\u0301 be\u0302n trong doanh nghi\u1eb9\u0302p nhu\u031b ti\u0301nh ca\u0301c tie\u0302u chi\u0301 \u0111a\u0301nh gia\u0301 m\u01b0\u0301c \u0111\u1ecd\u0302 trung bi\u0300nh trong nga\u0300nh.\u00a0<\/p>\n

Nhi\u00ea\u0300u nha\u0302n t\u00f4\u0301 be\u0302n trong nhu\u031b tinh th\u00e2\u0300n la\u0300m vi\u1eb9\u0302c cu\u0309a ngu\u031b\u01a1\u0300i lao \u0111\u1ecd\u0302ng, hi\u1eb9\u0302u qua\u0309 cu\u0309a qua\u0301 tri\u0300nh sa\u0309n xu\u00e2\u0301t, ti\u0301nh hi\u1eb9\u0302u qua\u0309 cu\u0309a hoa\u0323t \u0111\u1ecd\u0302ng qua\u0309ng ca\u0301o va\u0300 m\u01b0\u0301c \u0111\u1ecd\u0302 trung tha\u0300nh cu\u0309a kha\u0301ch ha\u0300ng.<\/p>\n

Co\u0301 vo\u0302 va\u0300n ca\u0301c ky\u0303 na\u0306ng trong qua\u0309n tri\u0323 chi\u00ea\u0301n lu\u031b\u01a1\u0323c cho phe\u0301p ca\u0301c nha\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c co\u0301 th\u00ea\u0309 k\u00ea\u0301t h\u01a1\u0323p tr\u01b0\u0323c gia\u0301c v\u01a1\u0301i nh\u01b0\u0303ng pha\u0302n ti\u0301ch \u0111\u00ea\u0309 sa\u0309n sinh va\u0300 l\u01b0\u0323a cho\u0323n ra chi\u00ea\u0301n lu\u031b\u01a1\u0323c h\u01a1\u0323p l\u00ed nh\u00e2\u0301t trong t\u1ea1\u0302p h\u01a1\u0323p ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c co\u0301 th\u00ea\u0309 s\u01b0\u0309 du\u0323ng \u0111u\u031b\u01a1\u0323c.<\/p>\n

Kh\u00f3 kh\u0103n\u00a0<\/font><\/h3>\n

M\u1ecd\u0302t th\u01b0\u0323c t\u00ea\u0301 la\u0300 mo\u0323i doanh nghi\u1eb9\u0302p \u0111\u00ea\u0300u co\u0301 chung m\u1ecd\u0302t s\u01b0\u0323 ha\u0323n ch\u00ea\u0301, \u0111o\u0301 la\u0300 s\u01b0\u0323 ha\u0323n ch\u00ea\u0301 v\u00ea\u0300 ngu\u00f4\u0300n l\u01b0\u0323c. Ca\u0301c nha\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c bu\u1ecd\u0302c pha\u0309i l\u01b0\u0323a cho\u0323n chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300o \u0111em la\u0323i l\u01a1\u0323i i\u0301ch l\u01a1\u0301n nh\u00e2\u0301t cho doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh trong giai \u0111oa\u0323n hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111\u00ea\u0300 ra cho doanh nghi\u1eb9\u0302p s\u01b0\u0323 t\u1ea1\u0302p trung va\u0300o ca\u0301c sa\u0309n ph\u00e2\u0309m cu\u0323 th\u00ea\u0309. Ca\u0301c thi\u0323 tru\u031b\u01a1\u0309ng, ngu\u00f4\u0300n l\u01b0\u0323c va\u0300 co\u0302ng ngh\u1eb9\u0302 trong su\u00f4\u0301t m\u1ecd\u0302t khoa\u0309ng th\u01a1\u0300i gian \u0111i\u0323nh ro\u0303.\u00a0<\/p>\n

Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c chi\u0309 ra nh\u01b0\u0303ng l\u01a1\u0323i th\u00ea\u0301 trong ca\u0323nh tranh da\u0300i ha\u0323n. No\u0301 cu\u0303ng co\u0301 mu\u0323c tie\u0302u ke\u0301o da\u0300i nh\u01b0\u0303ng a\u0309nh hu\u031b\u01a1\u0309ng t\u00f4\u0301t cho co\u0302ng ty.\u00a0<\/p>\n

Nh\u01b0\u0303ng nha\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c hi\u00ea\u0309u ro\u0303 nh\u00e2\u0301t vi\u00ea\u0303n ca\u0309nh v\u00ea\u0300 tu\u031bo\u031bng lai cu\u0309a co\u0302ng ty, vi\u0300 th\u00ea\u0301 ho\u0323 co\u0301 th\u00ea\u0309 hi\u00ea\u0309u \u0111u\u031b\u01a1\u0323c nh\u01b0\u0303ng quy\u00ea\u0301t \u0111i\u0323nh pha\u0302n ti\u0301ch trong qua\u0301 tri\u0300nh hoa\u0323ch \u0111i\u0323nh, va\u0300 ho\u0323 \u0111u\u031b\u01a1\u0323c u\u0309y quy\u00ea\u0300n trong vi\u1eb9\u0302c \u0111i\u00ea\u0300u chuy\u00ea\u0309n nh\u01b0\u0303ng ngu\u00f4\u0300n l\u01b0\u0323c c\u00e2\u0300n thi\u00ea\u0301t trong qua\u0301 tri\u0300nh th\u01b0\u0323c thi.<\/p>\n

C\u00e1c b\u01b0\u1edbc ho\u1ea1ch \u0111\u1ecbnh<\/font><\/h3>\n

Trong qua\u0301 tri\u0300nh hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c, vi\u1eb9\u0302c \u0111i\u0323nh ra m\u1ecd\u0302t ca\u0301ch ro\u0303 ra\u0300ng nhi\u1eb9\u0302m vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p \u0111u\u031b\u01a1\u0323c s\u01b0\u0323 quan ta\u0302m chu\u0301 y\u0301 cu\u0309a kho\u0302ng chi\u0309 ca\u0301c nha\u0300 hoa\u0323ch \u0111i\u0323nh c\u00e2\u0301p cao ma\u0300 co\u0300n la\u0300 s\u01b0\u0323 quan ta\u0302m cu\u0309a nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i th\u01b0\u0323c hi\u1eb9\u0302n.\u00a0<\/p>\n

M\u1ecd\u0302t mu\u0323c tie\u0302u ro\u0303 ra\u0300ng la\u0300 r\u00e2\u0301t co\u0301 i\u0301ch cho vi\u1eb9\u0302c \u0111\u00ea\u0300 ra nh\u01b0\u0303ng mu\u0323c tie\u0302u cu\u0303ng nhu\u031b hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c. Giai \u0111oa\u0323n hoa\u0323ch \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111u\u031b\u01a1\u0323c ti\u00ea\u0301n ha\u0300nh qua ca\u0301c bu\u031b\u01a1\u0301c co\u0302ng vi\u1eb9\u0302c sau:<\/p>\n

– B\u01b0\u1edbc 1:<\/b> Ch\u1ee9c n\u0103ng nhi\u1ec7m v\u1ee5<\/p>\n

Ch\u1ec9 ra vai tr\u00f2, b\u1ea3n ch\u1ea5t v\u00e0 n\u1ed9i dung c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– B\u01b0\u1edbc 2:<\/b> \u0110\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i<\/p>\n

Ch\u1ec9 ra vai tr\u00f2, b\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i n\u1ed9i dung v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1.<\/p>\n

– B\u01b0\u1edbc 3:<\/b> \u0110\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9, c\u00f4ng t\u00e1c \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1eb7t ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a c\u00f4ng ty.<\/p>\n

– B\u01b0\u1edbc 4:<\/b> Ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u1ecdn ra m\u1ed9t m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00ed cho c\u00f4ng ty.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: \u0110\u1ea1i c\u01b0\u01a1ng v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c (ti\u1ebfng Anh: Strategic planning) l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ec1 ra c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n c\u1ee7a c\u00f4ng ty, t\u1ed5 ch\u1ee9c nh\u1eefng nghi\u00ean c\u1ee9u \u0111\u1ec3 ch\u1ec9 ra nh\u1eefng nh\u00e2n t\u1ed1 ch\u00ednh c\u1ee7a m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29479"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29479"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29479\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}