{"id":29483,"date":"2023-12-07T07:39:10","date_gmt":"2023-12-07T07:39:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-kinh-doanh-business-strategy-la-gi-ban-chat-va-vai-tro.html"},"modified":"2023-12-23T06:09:33","modified_gmt":"2023-12-22T23:09:33","slug":"chien-luoc-kinh-doanh-business-strategy-la-gi-ban-chat-va-vai-tro","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-kinh-doanh-business-strategy-la-gi-ban-chat-va-vai-tro.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh (Business strategy) l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: kms)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/b>\u00a0trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 business<\/b>\u00a0strategy.<\/b><\/p>\n

– Theo quan ni\u1eb9\u0302m cu\u0309a Chandler (1962), “Chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b> la\u0300 vi\u1eb9\u0302c xa\u0301c \u0111i\u0323nh ca\u0301c mu\u0323c tie\u0302u, mu\u0323c \u0111i\u0301ch co\u031b ba\u0309n da\u0300i ha\u0323n cu\u0309a doanh nghi\u1eb9\u0302p va\u0300 vi\u1eb9\u0302c a\u0301p du\u0323ng m\u1ecd\u0302t chu\u00f4\u0303i ca\u0301c ha\u0300nh \u0111\u1ecd\u0302ng cu\u0303ng nhu\u031b pha\u0302n b\u00f4\u0309 ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c c\u00e2\u0300n thi\u00ea\u0301t \u0111\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n mu\u0323c tie\u0302u na\u0300y”.\u00a0<\/p>\n

(Chandler, A. (1962). Strategy and Structure. Cambrige, Massachusettes, MIT Press)<\/i><\/p>\n

– \u0110\u00ea\u0301n nh\u01b0\u0303ng na\u0306m 1980, Quinn \u0111a\u0303 \u0111u\u031ba ra \u0111i\u0323nh nghi\u0303a co\u0301 ti\u0301nh kha\u0301i qua\u0301t ho\u031bn “Chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b> la\u0300 mo\u0302 th\u01b0\u0301c hay k\u00ea\u0301 hoa\u0323ch ti\u0301ch h\u01a1\u0323p ca\u0301c mu\u0323c tie\u0302u chi\u0301nh y\u00ea\u0301u, ca\u0301c chi\u0301nh sa\u0301ch, va\u0300 chu\u00f4\u0303i ha\u0300nh \u0111\u1ecd\u0302ng va\u0300o m\u1ecd\u0302t t\u00f4\u0309ng th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c c\u00e2\u0301u k\u00ea\u0301t m\u1ecd\u0302t ca\u0301ch ch\u1ea1\u0306t che\u0303”\u00a0<\/p>\n

(Quinn, J., B. 1980. Strategies for Change: Logical Incrementalism. Homewood, Illinois, Irwin)<\/i><\/p>\n

– Sau \u0111o\u0301, Johnson and Scholes \u0111i\u0323nh nghi\u0303a la\u0323i chi\u00ea\u0301n lu\u031b\u01a1\u0323c trong \u0111i\u00ea\u0300u ki\u1eb9\u0302n mo\u0302i tru\u031b\u01a1\u0300ng co\u0301 r\u00e2\u0301t nhi\u00ea\u0300u thay \u0111\u00f4\u0309i nhanh cho\u0301ng: “Chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b> la\u0300 \u0111i\u0323nh hu\u031b\u01a1\u0301ng pha\u0323m vi cu\u0309a m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c v\u00ea\u0300 da\u0300i ha\u0323n nh\u0103\u0300m gia\u0300nh l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh cho t\u00f4\u0309 ch\u01b0\u0301c tho\u0302ng qua vi\u1eb9\u0302c \u0111i\u0323nh da\u0323ng ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c cu\u0309a no\u0301 trong mo\u0302i tru\u031b\u01a1\u0300ng thay \u0111\u00f4\u0309i, \u0111\u00ea\u0309 \u0111a\u0301p \u01b0\u0301ng nhu c\u00e2\u0300u thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 tho\u0309a ma\u0303n mong \u0111\u01a1\u0323i cu\u0309a ca\u0301c be\u0302n h\u01b0\u0303u quan”.\u00a0<\/p>\n

(Johnson, G., Scholes, K. (1999). Exploring Corporate Strategy, 5th Ed. Prentice Hall Europe)<\/i><\/p>\n

– Quan \u0111i\u00ea\u0309m ph\u00f4\u0309 bi\u00ea\u0301n hi\u1eb9\u0302n nay cho r\u0103\u0300ng: “Chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh<\/b> la\u0300 ngh\u1eb9\u0302 thu\u1ea1\u0302t ph\u00f4\u0301i h\u01a1\u0323p ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng va\u0300 \u0111i\u00ea\u0300u khi\u00ea\u0309n chu\u0301ng nh\u0103\u0300m \u0111a\u0323t t\u01a1\u0301i mu\u0323c tie\u0302u da\u0300i ha\u0323n cu\u0309a doanh nghi\u1eb9\u0302p”.<\/p>\n

B\u1ea3n ch\u1ea5t\u00a0<\/font><\/h3>\n

Nhu\u031b v\u1ea1\u0302y, du\u0300 ti\u00ea\u0301p c\u1ea1\u0302n theo ca\u0301ch na\u0300o thi\u0300 ba\u0309n ch\u00e2\u0301t cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh trong doanh nghi\u1eb9\u0302p v\u00e2\u0303n la\u0300 pha\u0301c tha\u0309o hi\u0300nh a\u0309nh tu\u031bo\u031bng lai cu\u0309a doanh nghi\u1eb9\u0302p trong li\u0303nh v\u01b0\u0323c hoa\u0323t \u0111\u1ecd\u0302ng va\u0300 kha\u0309 na\u0306ng khai tha\u0301c.\u00a0<\/p>\n

Theo ca\u0301ch hi\u00ea\u0309u na\u0300y, thu\u1ea1\u0302t ng\u01b0\u0303 chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh \u0111u\u031b\u01a1\u0323c d\u01b0\u0323ng theo 3 y\u0301 nghi\u0303a ph\u00f4\u0309 bi\u00ea\u0301n nh\u00e2\u0301t:<\/p>\n

– Xa\u0301c l\u1ea1\u0302p mu\u0323c tie\u0302u da\u0300i ha\u0323n cu\u0309a doanh nghi\u1eb9\u0302p<\/p>\n

– \u0110u\u031ba ra chu\u031bo\u031bng tri\u0300nh ha\u0300nh \u0111\u1ecd\u0302ng t\u00f4\u0309ng qua\u0301t<\/p>\n

– L\u01b0\u0323a cho\u0323n ca\u0301c phu\u031bo\u031bng a\u0301n ha\u0300nh \u0111\u1ecd\u0302ng, tri\u00ea\u0309n khai pha\u0302n b\u00f4\u0309 ngu\u00f4\u0300n l\u01b0\u0323c \u0111\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n mu\u0323c tie\u0302u \u0111o\u0301<\/p>\n

Vai tr\u00f2<\/font><\/h3>\n

Vai tro\u0300 cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh v\u01a1\u0301i doanh nghi\u1eb9\u0302p \u0111u\u031b\u01a1\u0323c th\u00ea\u0309 hi\u1eb9\u0302n \u01a1\u0309 m\u1ecd\u0302t s\u00f4\u0301 khi\u0301a ca\u0323nh sau<\/p>\n

– Th\u01b0\u0301 nh\u00e2\u0301t, <\/b>chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh giu\u0301p doanh nghi\u1eb9\u0302p nh\u1ea1\u0302n ro\u0303 mu\u0323c \u0111i\u0301ch hu\u031b\u01a1\u0301ng \u0111i cu\u0309a mi\u0300nh trong tu\u031bo\u031bng lai va\u0300 l\u00e2\u0301y \u0111o\u0301 la\u0300m kim chi\u0309 nam cho mo\u0323i hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

– Th\u01b0\u0301 hai,<\/b> chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh \u0111o\u0301ng vai tro\u0300 \u0111i\u0323nh hu\u031b\u01a1\u0301ng hoa\u0323t \u0111\u1ecd\u0302ng trong da\u0300i ha\u0323n cu\u0309a doanh nghi\u1eb9\u0302p, no\u0301 la\u0300 co\u031b s\u01a1\u0309 v\u01b0\u0303ng ch\u0103\u0301c cho vi\u1eb9\u0302c tri\u00ea\u0309n khai ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng ta\u0301c nghi\u1eb9\u0302p.\u00a0<\/p>\n

S\u01b0\u0323 thi\u00ea\u0301u v\u0103\u0301ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c ho\u1ea1\u0306c chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111u\u031b\u01a1\u0323c thi\u00ea\u0301t l\u1ea1\u0302p kho\u0302ng ro\u0303 ra\u0300ng, kho\u0302ng co\u0301 lu\u1ea1\u0302n c\u01b0\u0301 v\u01b0\u0303ng ch\u0103\u0301c se\u0303 la\u0300m cho hoa\u0323t \u0111\u1ecd\u0302ng doanh nghi\u1eb9\u0302p m\u00e2\u0301t phu\u031bo\u031bng hu\u031b\u01a1\u0301ng co\u0301 nhi\u00ea\u0300u v\u00e2\u0301n \u0111\u00ea\u0300 na\u0309y sinh, chi\u0309 th\u00e2\u0301y tru\u031b\u01a1\u0301c m\u0103\u0301t ma\u0300 kho\u0302ng g\u0103\u0301n \u0111u\u031b\u01a1\u0323c v\u01a1\u0301i da\u0300i ha\u0323n ho\u1ea1\u0306c chi\u0309 th\u00e2\u0301y cu\u0323c b\u1ecd\u0302 ma\u0300 kho\u0302ng th\u00e2\u0301y \u0111u\u031b\u01a1\u0323c vai tro\u0300 cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c trong toa\u0300n b\u1ecd\u0302 hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

– Th\u01b0\u0301 ba, <\/b>chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh giu\u0301p cho doanh nghi\u1eb9\u0302p n\u0103\u0301m b\u0103\u0301t va\u0300 t\u1ea1\u0302n du\u0323ng ca\u0301c co\u031b h\u1ecd\u0302i kinh doanh, \u0111\u00f4\u0300ng th\u01a1\u0300i co\u0301 bi\u1eb9\u0302n pha\u0301p chu\u0309 \u0111\u1ecd\u0302ng \u0111\u00f4\u0301i pho\u0301 v\u01a1\u0301i nh\u01b0\u0303ng nguy co\u031b va\u0300 m\u00f4\u0301i \u0111e do\u0323a tre\u0302n thu\u031bo\u031bng tru\u031b\u01a1\u0300ng kinh doanh.<\/p>\n

– Th\u01b0\u0301 tu\u031b,<\/b> chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh go\u0301p ph\u00e2\u0300n na\u0302ng cao hi\u1eb9\u0302u qua\u0309 ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c, ta\u0306ng cu\u031b\u01a1\u0300ng vi\u0323 th\u00ea\u0301 cu\u0309a doanh nghi\u1eb9\u0302p, \u0111a\u0309m ba\u0309o cho doanh nghi\u1eb9\u0302p pha\u0301t tri\u00ea\u0309n lie\u0302n tu\u0323c va\u0300 b\u00ea\u0300n v\u01b0\u0303ng.<\/p>\n

– Th\u01b0\u0301 na\u0306m,<\/b> chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh ta\u0323o ra ca\u0301c ca\u0306n c\u01b0\u0301 v\u01b0\u0303ng ch\u0103\u0301c cho doanh nghi\u1eb9\u0302p, \u0111\u00ea\u0300 ra ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh phu\u0300 h\u01a1\u0323p v\u01a1\u0301i s\u01b0\u0323 bi\u00ea\u0301n \u0111\u1ecd\u0302ng cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng.\u00a0<\/p>\n

No\u0301 ta\u0323o ra co\u031b s\u01a1\u0309 v\u01b0\u0303ng ch\u0103\u0301c cho ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng nghie\u0302n c\u01b0\u0301u va\u0300 tri\u00ea\u0309n khai, \u0111\u00e2\u0300u tu\u031b pha\u0301t tri\u00ea\u0309n \u0111a\u0300o ta\u0323o b\u00f4\u0300i du\u031b\u01a1\u0303ng nha\u0302n s\u01b0\u0323, hoa\u0323t \u0111\u1ecd\u0302ng m\u01a1\u0309 r\u1ecd\u0302ng thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m.\u00a0<\/p>\n

Trong th\u01b0\u0323c t\u00ea\u0301, ph\u00e2\u0300n l\u01a1\u0301n ca\u0301c sai l\u00e2\u0300m trong \u0111\u00e2\u0300u tu\u031b, co\u0302ng ngh\u1eb9\u0302, thi\u0323 tru\u031b\u01a1\u0300ng… \u0111\u00ea\u0300u xu\u00e2\u0301t pha\u0301t t\u01b0\u0300 vi\u1eb9\u0302c xa\u0302y d\u01b0\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c ho\u1ea1\u0306c co\u0301 s\u01b0\u0323 sai l\u1eb9\u0302ch trong xa\u0301c \u0111i\u0323nh mu\u0323c tie\u0302u chi\u00ea\u0301n lu\u031b\u01a1\u0323c.<\/p>\n

C\u1ecd\u0302i ngu\u00f4\u0300n cu\u0309a tha\u0300nh co\u0302ng hay th\u00e2\u0301t ba\u0323i phu\u0323 thu\u1ecd\u0302c va\u0300o m\u1ecd\u0302t trong nh\u01b0\u0303ng y\u00ea\u0301u t\u00f4\u0301 quan tro\u0323ng la\u0300 doanh nghi\u1eb9\u0302p co\u0301 chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh nhu\u031b th\u00ea\u0301 na\u0300o.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: \u0110\u1ea1i c\u01b0\u01a1ng v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh (ti\u1ebfng Anh: Business strategy) l\u00e0 ngh\u1ec7 thu\u1eadt ph\u1ed1i h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u khi\u1ec3n ch\u00fang nh\u1eb1m \u0111\u1ea1t t\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29483"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29483"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29483\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}