{"id":29489,"date":"2023-12-07T07:39:29","date_gmt":"2023-12-07T07:39:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thong-cao-bao-chi-press-release-video-news-release-la-gi-dac-diem-noi-dung-va-cau-truc.html"},"modified":"2023-12-23T06:09:34","modified_gmt":"2023-12-22T23:09:34","slug":"thong-cao-bao-chi-press-release-video-news-release-la-gi-dac-diem-noi-dung-va-cau-truc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thong-cao-bao-chi-press-release-video-news-release-la-gi-dac-diem-noi-dung-va-cau-truc.html","title":{"rendered":"Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed (Press release, Video news release) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m, n\u1ed9i dung v\u00e0 c\u1ea5u tr\u00fac"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n<h2 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed (Press release, Video news release)<\/font><\/h2>\n<p class=\"\"><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p class=\"\"><b>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed <\/b>g\u1eedi \u0111\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 b\u00e1o in trong ti\u1ebfng Anh l\u00e0 <b>Press release<\/b>.<\/p>\n<p class=\"\"><b>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/b> g\u1eedi \u0111\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 b\u00e1o h\u00ecnh trong ti\u1ebfng Anh l\u00e0<b>\u00a0Video news release<\/b>.<\/p>\n<p class=\"\"><i>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/i>\u00a0l\u00e0 t\u00e0i li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c g\u1eedi t\u1edbi c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng nh\u00e2n m\u1ed9t s\u1ef1 ki\u1ec7n. Theo \u0111\u00f3, nh\u1eefng c\u01a1 quan truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 c\u0103n c\u1ee9 v\u00e0o th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 nh\u1eefng t\u00e0i li\u1ec7u \u0111i\u1ec1u tra \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a tin, vi\u1ebft b\u00e0i.<\/p>\n<h3 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/font><\/h3>\n<p class=\"\">&#8211; <b>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/b> l\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u01b0a tin \u0111\u1ebfn c\u00f4ng ch\u00fang. Do \u0111\u00f3 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa ho\u1ea1t \u0111\u1ed9ng PR c\u1ee7a doanh nghi\u1ec7p v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng).<\/p>\n<p class=\"\">&#8211; <i>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/i> l\u00e0 d\u1ea1ng t\u00e0i li\u1ec7u kh\u00f4ng c\u00f3 b\u1ea3n quy\u1ec1n, cung c\u1ea5p tin t\u1ee9c cho b\u00e1o ch\u00ed vi\u1ebft b\u00e0i n\u00ean th\u01b0\u1eddng kh\u00f3 ki\u1ec3m so\u00e1t.<\/p>\n<p class=\"\">&#8211; Th\u1ef1c ch\u1ea5t <i>th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/i> l\u00e0 m\u1ed9t d\u1ea1ng th\u00f4ng \u0111i\u1ec7p, c\u1ea7n \u0111c vi\u1ebft v\u1edbi 4 n\u1ed9i dung:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n<p class=\"\">+ V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/p>\n<p class=\"\">+ Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00e0 c\u1ea5p b\u00e1ch v\u00e0 quan tr\u1ecdng.<\/p>\n<p class=\"\">+ Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<p class=\"\">+ Khi v\u1ea5n \u0111\u1ec1 \u0111c gi\u1ea3i quy\u1ebft th\u00ec l\u1ee3i \u00edch mang l\u1ea1i l\u00e0 g\u00ec?<\/p>\n<h3 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">N\u1ed9i dung th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/font><\/h3>\n<p class=\"\"><b>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed <\/b>g\u1eedi t\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 b\u00e1o in (Press release), ho\u1eb7c b\u00e1o h\u00ecnh (Video news release), hay b\u00e1o m\u1ea1ng\u2026 th\u00ec \u0111\u1ec1u \u0111\u1ec1u c\u00f3 m\u1ed9t ti\u00eau ch\u00ed chung \u0111\u00f3 l\u00e0 ph\u1ea3i ch\u1ee9a tin v\u00e0 tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng c\u00e1c c\u00e2u h\u1ecfi (5W&#038;H)<\/p>\n<p class=\"\">+ Who? : Ai l\u00e0 ch\u1ee7 th\u1ec3 c\u1ee7a b\u1ea3n tin, \u0111\u00f3 l\u00e0 s\u1ef1 ki\u1ec7n hay ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p class=\"\">+ What? : C\u00e1i g\u00ec x\u1ea3y ra m\u00e0 c\u00f4ng ch\u00fang v\u00e0 b\u00e1o ch\u00ed quan t\u00e2m.<\/p>\n<p class=\"\">+ Where? : \u0110\u1ecba \u0111i\u1ec3m di\u1ec5n ra s\u1ef1 ki\u1ec7n l\u00e0 \u1edf \u0111\u00e2u?<\/p>\n<p class=\"\">+ When? : Th\u1eddi gian c\u1ee5 th\u1ec3 s\u1ef1 ki\u1ec7n di\u1ec5n ra.<\/p>\n<p class=\"\">+ Why &#038; How? : Nguy\u00ean nh\u00e2n v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 ki\u1ec7n.<\/p>\n<h3 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u1ea5u tr\u00fac c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/font><\/h3>\n<p class=\"\"><i>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/i> c\u00f3 b\u1ed1 c\u1ee5c theo m\u00f4 h\u00ecnh th\u00e1p ng\u01b0\u1ee3c.<\/p>\n<p class=\"\">Ph\u1ea7n 1: T\u00f3m t\u1eaft th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t c\u1ee7a s\u1ef1 ki\u1ec7n theo \u00fd ng\u01b0\u1eddi vi\u1ebft, c\u00f3 h\u01b0\u1edbng t\u1edbi b\u1ea1n \u0111\u1ecdc, ch\u1ee9a \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng n\u1ed9i dung c\u01a1 b\u1ea3n (5W&#038;H)<\/p>\n<p class=\"\">Ph\u1ea7n 2: Th\u00f4ng tin di\u1ec5n gi\u1ea3i v\u00e0 m\u1edf r\u1ed9ng cho ph\u1ea7n m\u1edf \u0111\u1ea7u.<\/p>\n<p class=\"\">Ph\u1ea7n 3: T\u01b0 li\u1ec7u v\u00e0 th\u00f4ng tin b\u1ed5 sung, c\u00e1c l\u1eddi tr\u00edch d\u1eabn\u2026\u00a0<\/p>\n<p class=\"\">Ph\u1ea7n 4: Th\u00f4ng tin v\u1ec1 t\u1ed5 ch\u1ee9c ph\u00e1t h\u00e0nh th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7.<\/p>\n<p class=\"\"><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed (ti\u1ebfng Anh: Press release hay Video news release) l\u00e0 t\u00e0i li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c g\u1eedi t\u1edbi c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng nh\u00e2n m\u1ed9t s\u1ef1 ki\u1ec7n. Theo \u0111\u00f3, nh\u1eefng c\u01a1 quan truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 c\u0103n c\u1ee9 v\u00e0o th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 nh\u1eefng t\u00e0i li\u1ec7u \u0111i\u1ec1u tra \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a tin, vi\u1ebft b\u00e0i.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29489"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29489"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29489\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}