{"id":29504,"date":"2023-12-07T07:40:07","date_gmt":"2023-12-07T07:40:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doi-tuong-huu-quan-stakeholders-la-gi.html"},"modified":"2023-12-23T06:09:35","modified_gmt":"2023-12-22T23:09:35","slug":"doi-tuong-huu-quan-stakeholders-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doi-tuong-huu-quan-stakeholders-la-gi.html","title":{"rendered":"\u0110\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan (Stakeholders) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: ShutterStock<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0stakeholders<\/b>.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/b> l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan l\u00e0 kh\u00e1i ni\u1ec7m ch\u1ec9 nh\u1eefng b\u00ean m\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan v\u1edbi hai l\u00ed do ch\u00ednh:<\/p>\n

(1) \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nh\u1eadn ra c\u00e1c nh\u00f3m ki\u1ec3m so\u00e1t c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ebfm;<\/p>\n

(2) S\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c nh\u00f3m h\u1eefu quan gi\u00fap doanh nghi\u1ec7p gi\u1eef danh ti\u1ebfng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong ch\u00ednh c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

M\u1ed1i quan h\u1ec7 doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/font><\/h3>\n

M\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan \u0111\u1ec1u c\u00f3 k\u00ec v\u1ecdng c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00ed, ng\u01b0\u1eddi lao \u0111\u1ed9ng mong mu\u1ed1n m\u1ee9c l\u01b0\u01a1ng b\u1eb1ng ho\u1eb7c cao h\u01a1n m\u1ee9c l\u01b0\u01a1ng th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c t\u1ed1t, m\u00f4i tr\u01b0\u1eddng an to\u00e0n, s\u1ea1ch s\u1ebd,…<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u ti\u00ean v\u00e0 k\u00ec v\u1ecdng c\u1ee7a c\u00e1c nh\u00f3m h\u1eefu quan kh\u00e1c nhau v\u00e0 kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn duy nh\u1ea5t l\u1ee3i \u00edch c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu m\u00e0 ph\u1ea3i \u1ee9ng x\u1eed ph\u00f9 h\u1ee3p v\u1edbi ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c b\u00ean h\u1eefu quan c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

T\u00ednh ph\u1ee9c t\u1ea1p c\u1ee7a kinh doanh ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o m\u1ed1i quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/p>\n

Danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/font><\/h3>\n
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M\u00f4 h\u00ecnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/p>\n<\/div>\n<\/div>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3n tr\u1ecb l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. Sau \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan \u0111\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p.<\/p>\n

C\u00f3 hai c\u00e1ch x\u1ebfp lo\u1ea1i ch\u00ednh \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan:<\/b><\/p>\n

C\u00e1ch th\u1ee9 nh\u1ea5t<\/i>, theo m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan \u0111\u01b0\u1ee3c chia th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan ch\u00ednh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan th\u1ee9 c\u1ea5p:<\/p>\n

– C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan ch\u00ednh th\u01b0\u1eddng bao g\u1ed3m nh\u00e2n vi\u00ean, c\u1ed5 \u0111\u00f4ng, b\u00ean cho vay, nh\u00e0 cung \u1ee9ng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb.<\/p>\n

– C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan th\u1ee9 c\u1ea5p th\u01b0\u1eddng bao g\u1ed3m c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng, ch\u00ednh ph\u1ee7, c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec7p h\u1ed9i v\u00e0 c\u00f4ng ch\u00fang n\u00f3i chung.<\/p>\n

C\u00e1i kh\u00f3 trong vi\u1ec7c ph\u00e2n lo\u1ea1i n\u00e0y l\u00e0 t\u00f9y v\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 m\u1ee9c \u0111\u1ed9 g\u00e2y \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 kh\u00e1c nhau. Ngo\u00e0i ra, m\u1ed7i doanh nghi\u1ec7p l\u1ea1i c\u00f3 \u01b0u ti\u00ean ri\u00eang c\u1ee7a m\u00ecnh. Ch\u00ednh v\u00ec th\u1ebf ph\u00e2n lo\u1ea1i n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo ho\u00e0n c\u1ea3nh v\u00e0 \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Theo c\u00e1ch kh\u00e1c<\/i>, c\u00e1c b\u00ean h\u1eefu quan \u0111\u01b0\u1ee3c nh\u00f3m theo ti\u00eau ch\u00ed b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p<\/p>\n

– C\u00e1c b\u00ean h\u1eefu quan b\u00ean ngo\u00e0i bao g\u1ed3m ch\u1ee7 s\u1edf h\u1eefu, c\u00e1c t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7 ng\u01b0\u1eddi lao \u0111\u1ed9ng, c\u00f4ng ch\u00fang.<\/p>\n

– C\u00e1c b\u00ean h\u1eefu quan b\u00ean trong c\u00f3 th\u1ec3 bao g\u1ed3m nh\u00e2n vi\u00ean, ban gi\u00e1m \u0111\u1ed1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u00f3 hai quan \u0111i\u1ec3m tr\u00e1i chi\u1ec1u ch\u00ednh v\u1ec1 kh\u00e1i ni\u1ec7m \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan:<\/b><\/p>\n

Th\u1ee9 nh\u1ea5t<\/i>, danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan l\u00e0 r\u1ea5t l\u1edbn v\u00e0 kh\u00e1c nhau v\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan th\u01b0\u1eddng c\u00f3 c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ed1i l\u1eadp nhau, ch\u00ednh v\u00ec th\u1ebf kh\u00f4ng th\u1ec3 c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t quan \u0111i\u1ec3m v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan.\u00a0<\/p>\n

Th\u1ee9 hai<\/i>, vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u00ec v\u1ecdng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan l\u00e0 nhi\u1ec7m v\u1ee5 b\u1ea5t kh\u1ea3 thi. Doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c k\u00ec v\u1ecdng c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan, tr\u1eeb c\u1ed5 \u0111\u00f4ng.\u00a0<\/p>\n

M\u1ed9t ch\u1ee7 \u0111\u1ec1 li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan<\/b> l\u00e0 qu\u1ea3n tr\u1ecb v\u1ea5n \u0111\u1ec1, trong \u0111\u00f3 bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t c\u0169ng nh\u01b0 c\u00e1c ph\u1ea3n \u1ee9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00f3.\u00a0<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ed1i t\u01b0\u1ee3ng h\u1eefu quan (ti\u1ebfng Anh: Stakeholders) l\u00e0 kh\u00e1i ni\u1ec7m ch\u1ec9 nh\u1eefng b\u00ean m\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 ch\u00fang c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29504"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29504"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29504\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}