{"id":29565,"date":"2023-12-07T07:43:09","date_gmt":"2023-12-07T07:43:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-chuc-nang-functional-level-strategy-la-gi-muc-tieu-va-vai-tro.html"},"modified":"2023-12-23T06:09:48","modified_gmt":"2023-12-22T23:09:48","slug":"chien-luoc-chuc-nang-functional-level-strategy-la-gi-muc-tieu-va-vai-tro","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-chuc-nang-functional-level-strategy-la-gi-muc-tieu-va-vai-tro.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng (Functional-level strategy) l\u00e0 g\u00ec? M\u1ee5c ti\u00eau v\u00e0 vai tr\u00f2"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: sportellostage)<\/p>\n<\/div>\n<\/div>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng <\/b>hay c\u00f2n g\u1ecdi l\u00e0 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng\u00a0<\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Functional-level strategy.<\/b><\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng<\/b> la\u0300 c\u00e1c chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing, ta\u0300i chi\u0301nh, sa\u0309n xu\u00e2\u0301t, h\u1ea1\u0302u c\u00e2\u0300n va\u0300 ngu\u00f4\u0300n nha\u0302n l\u01b0\u0323c.\u00a0<\/p>\n

Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y \u0111u\u031b\u01a1\u0323c xa\u0302y d\u01b0\u0323ng t\u1ea1\u0302p trung va\u0300o m\u1ecd\u0302t ch\u01b0\u0301c na\u0306ng xa\u0301c \u0111i\u0323nh nh\u0103\u0300m pha\u0301t huy na\u0306ng l\u01b0\u0323c, \u0111\u00f4\u0300ng th\u01a1\u0300i \u0111a\u0309m ba\u0309o ph\u00f4\u0301i h\u01a1\u0323p ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng kha\u0301c nhau \u01a1\u0309 t\u01b0\u0300ng b\u1ecd\u0302 ph\u1ea1\u0302n ch\u01b0\u0301c na\u0306ng \u0111\u00ea\u0309 \u0111a\u0323t t\u01a1\u0301i mu\u0323c tie\u0302u cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c c\u00e2\u0301p kinh doanh cu\u0303ng nhu\u031b chi\u00ea\u0301n lu\u031b\u01a1\u0323c c\u00e2\u0301p co\u0302ng ty.\u00a0<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng<\/b> l\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch t\u00e1c nghi\u1ec7p trong t\u1eebng l\u0129nh v\u1ef1c ch\u1ee9c n\u0103ng \u0111\u1ec3 c\u1ee5 th\u1ec3 ho\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty v\u00e0 c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c (Strategic Business Unit \u2013 SBU) v\u00e0o ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh.<\/p>\n

N\u00f3 bao g\u1ed3m nh\u1eefng m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n (c\u00f3 th\u1ec3 c\u1ea3 trung h\u1ea1n) v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 Ban qu\u1ea3n l\u00ed ch\u1ec9 \u0111\u1ea1o ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng nh\u1eadt c\u1ee7a \u0111\u01a1n v\u1ecb.<\/p>\n

M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/font><\/b><\/h3>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng thu\u031b\u01a1\u0300ng hu\u031b\u01a1\u0301ng va\u0300o 4 mu\u0323c tie\u0302u cu\u0323 th\u00ea\u0309 du\u031b\u01a1\u0301i \u0111a\u0302y:\u00a0<\/p>\n

– Na\u0302ng cao hi\u1eb9\u0302u qua\u0309<\/p>\n

– Na\u0302ng cao ch\u00e2\u0301t lu\u031b\u01a1\u0323ng\u00a0<\/p>\n

– \u0110\u00f4\u0309i m\u01a1\u0301i<\/p>\n

– \u0110a\u0301p la\u0323i kha\u0301ch ha\u0300ng<\/p>\n

Vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c<\/font><\/b><\/h3>\n

Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng cu\u0323 th\u00ea\u0309 ho\u0301a chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh va\u0300 \u0111u\u031b\u01a1\u0323c coi nhu\u031b nh\u01b0\u0303ng hoa\u0323t \u0111\u1ecd\u0302ng ca\u0306n ba\u0309n cu\u0309a qua\u0301 tri\u0300nh kinh doanh. Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng \u0111o\u0301ng vai tro\u0300 r\u00e2\u0301t quan tro\u0323ng, cu\u0323 th\u00ea\u0309:<\/p>\n

Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng co\u0301 vai tro\u0300 h\u00f4\u0303 tr\u01a1\u0323 chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh t\u00f4\u0309ng th\u00ea\u0309.<\/p>\n

Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng chi\u0309 ro\u0303 nh\u01b0\u0303ng co\u0302ng vi\u1eb9\u0302c ma\u0300 ca\u0301c nha\u0300 qua\u0309n tri\u0323 ch\u01b0\u0301c na\u0306ng pha\u0309i la\u0300m \u0111\u00ea\u0309 ba\u0309o \u0111a\u0309m hi\u1eb9\u0302u su\u00e2\u0301t cao ho\u031bn trong ca\u0301c li\u0303nh v\u01b0\u0323c ch\u01b0\u0301c na\u0306ng tu\u031bo\u031bng \u01b0\u0301ng cu\u0309a ho\u0323.<\/p>\n

Ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u01b0\u0301c na\u0306ng se\u0303 ta\u0323o ra s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t, \u0111\u1ea1\u0306c tru\u031bng, giu\u0301p co\u0302ng ty \u0111a\u0323t \u0111u\u031b\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh.<\/p>\n

C\u00e1c c\u1ea5p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p<\/font><\/b><\/h3>\n

H\u1eb9\u0302\u00a0th\u00f4\u0301ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c trong doanh nghi\u1eb9\u0302p\u00a0\u0111o\u031bn nga\u0300nh va\u0300\u00a0\u0111a nga\u0300nh v\u00ea\u0300\u00a0co\u031b\u00a0ba\u0309n la\u0300 gi\u00f4\u0301ng nhau v\u00ea\u0300\u00a0ca\u0301c th\u01b0\u0301c xa\u0302y d\u01b0\u0323ng, n\u1ecd\u0302i dung va\u0300 tri\u00ea\u0309n khai.\u00a0<\/p>\n

Tuy nhie\u0302n, trong doanh nghi\u1eb9\u0302p\u00a0\u0111o\u031bn nga\u0300nh h\u1eb9\u0302\u00a0th\u00f4\u0301ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c thu\u031b\u01a1\u0300ng\u00a0\u0111o\u031bn gia\u0309n nh\u0103\u0300m h\u00f4\u0303\u00a0tr\u01a1\u0323\u00a0doanh nghi\u1eb9\u0302p tri\u00ea\u0309n khai trong m\u1ecd\u0302t li\u0303nh v\u01b0\u0323c kinh doanh\u00a0\u0111o\u031bn nh\u00e2\u0301t.\u00a0<\/p>\n

Ngu\u031b\u01a1\u0323c la\u0323i, trong doanh nghi\u1eb9\u0302p\u00a0\u0111a nga\u0300nh, h\u1eb9\u0302\u00a0th\u00f4\u0301ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c thu\u031b\u01a1\u0300ng ph\u01b0\u0301c ta\u0323p va\u0300\u00a0\u0111u\u031b\u01a1\u0323c t\u00f4\u0309\u00a0ch\u01b0\u0301c tha\u0300nh nhi\u00ea\u0300u c\u00e2\u0301p ho\u031bn.<\/p>\n

– Trong doanh nghi\u1eb9\u0302p\u00a0\u0111a nga\u0300nh<\/b><\/p>\n

H\u1eb9\u0302\u00a0th\u00f4\u0301ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u0111u\u031b\u01a1\u0323c chia tha\u0300nh ba c\u00e2\u0301p: chi\u00ea\u0301n lu\u031b\u01a1\u0323c c\u00e2\u0301p doanh nghi\u1eb9\u0302p (Corporate-level strategy), chi\u00ea\u0301n lu\u031b\u01a1\u0323c c\u00e2\u0301p\u00a0\u0111o\u031bn vi\u0323\u00a0kinh doanh (Business-level strategy) va\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c c\u00e2\u0301p ch\u01b0\u0301c na\u0306ng (Functional-level strategy).\u00a0<\/p>\n

– Trong doanh nghi\u1eb9\u0302p\u00a0\u0111o\u031bn nga\u0300nh<\/b> chi\u0309\u00a0co\u0301 hai c\u00e2\u0301p xa\u0302y d\u01b0\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c la\u0300 c\u00e2\u0301p doanh nghi\u1eb9\u0302p va\u0300 c\u00e2\u0301p ch\u01b0\u0301c na\u0306ng.\u00a0
<\/b><\/p>\n

B\u1ea3ng so s\u00e1nh c\u00e1c c\u1ea5p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p<\/b><\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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TT\u00a0\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

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Tie\u0302u chi\u0301\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

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C\u00e2\u0301p xa\u0302y d\u01b0\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Doanh nghi\u1eb9\u0302p\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

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\u0110o\u031bn vi\u0323 kinh doanh\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

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Ch\u01b0\u0301c na\u0306ng\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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1<\/p>\n<\/p>\n<\/td>\n

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Th\u01a1\u0300i gian xa\u0302y d\u01b0\u0323ng\u00a0<\/p>\n<\/p>\n<\/td>\n

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Da\u0300i ha\u0323n\u00a0<\/p>\n<\/p>\n<\/td>\n

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Trung ha\u0323n\u00a0<\/p>\n<\/p>\n<\/td>\n

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Ng\u0103\u0301n ha\u0323n\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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2<\/p>\n<\/p>\n<\/td>\n

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Loa\u0323i quy\u00ea\u0301t \u0111i\u0323nh\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

\u0110i\u0323nh hu\u031b\u01a1\u0301ng\u00a0<\/p>\n<\/p>\n<\/td>\n

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H\u00f4\u0303n h\u01a1\u0323p\u00a0<\/p>\n<\/p>\n<\/td>\n

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Ta\u0301c nghi\u1eb9\u0302p\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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3<\/p>\n<\/p>\n<\/td>\n

\n

M\u01b0\u0301c \u0111\u1ecd\u0302 ru\u0309i ro\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Cao<\/p>\n<\/p>\n<\/td>\n

\n

Th\u00e2\u0301p\u00a0<\/p>\n<\/p>\n<\/td>\n

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Trung bi\u0300nh\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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4<\/p>\n<\/p>\n<\/td>\n

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M\u01b0\u0301c \u0111\u1ecd\u0302 ta\u0301c \u0111\u1ecd\u0302ng\u00a0<\/p>\n<\/p>\n<\/td>\n

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Tro\u0323ng \u0111a\u0323i\u00a0<\/p>\n<\/p>\n<\/td>\n

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L\u01a1\u0301n\u00a0<\/p>\n<\/p>\n<\/td>\n

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Kho\u0302ng l\u01a1\u0301n\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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5<\/p>\n<\/p>\n<\/td>\n

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Kha\u0309 na\u0306ng thu l\u01a1\u0323i nhu\u1ea1\u0302n\u00a0<\/p>\n<\/p>\n<\/td>\n

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Cao<\/p>\n<\/p>\n<\/td>\n

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Trung bi\u0300nh\u00a0<\/p>\n<\/p>\n<\/td>\n

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Th\u00e2\u0301p\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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6<\/p>\n<\/p>\n<\/td>\n

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Ti\u0301nh linh hoa\u0323t\u00a0<\/p>\n<\/p>\n<\/td>\n

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Cao<\/p>\n<\/p>\n<\/td>\n

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Trung bi\u0300nh\u00a0<\/p>\n<\/p>\n<\/td>\n

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Th\u00e2\u0301p\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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7<\/p>\n<\/p>\n<\/td>\n

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Ti\u0301nh cu\u0323 th\u00ea\u0309\u00a0<\/p>\n<\/p>\n<\/td>\n

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Th\u00e2\u0301p\u00a0<\/p>\n<\/p>\n<\/td>\n

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Trung bi\u0300nh\u00a0<\/p>\n<\/p>\n<\/td>\n

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Cu\u0323 th\u00ea\u0309 cao\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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8<\/p>\n<\/p>\n<\/td>\n

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Ti\u0301nh \u0111\u00f4\u0309i m\u01a1\u0301i\u00a0<\/p>\n<\/p>\n<\/td>\n

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\u0110\u00f4\u0309i m\u01a1\u0301i\u00a0<\/p>\n<\/p>\n<\/td>\n

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H\u00f4\u0303n h\u01a1\u0323p\u00a0<\/p>\n<\/p>\n<\/td>\n

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Ti\u0301nh l\u1ea1\u0306p la\u0323i\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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9<\/p>\n<\/p>\n<\/td>\n

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C\u00e2\u0301p ra quy\u00ea\u0301t \u0111i\u0323nh\u00a0<\/p>\n<\/p>\n<\/td>\n

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C\u00e2\u0301p cao\u00a0<\/p>\n<\/p>\n<\/td>\n

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C\u00e2\u0301p trung\u00a0<\/p>\n<\/p>\n<\/td>\n

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C\u00e2\u0301p th\u00e2\u0301p\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u01a1\u0309\u00a0ca\u0301c c\u00e2\u0301p kha\u0301c nhau v\u00e2\u0303n co\u0301 ta\u0301c\u00a0\u0111\u1ecd\u0302ng l\u00e2\u0303n nhau. Chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u01a1\u0309\u00a0c\u00e2\u0301p cao ho\u031bn mang ti\u0301nh\u00a0\u0111i\u0323nh hu\u031b\u01a1\u0301ng va\u0300 la\u0300 ca\u0306n c\u01b0\u0301 \u0111\u00ea\u0309\u00a0xa\u0302y d\u01b0\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u01a1\u0309\u00a0c\u00e2\u0301p th\u00e2\u0301p ho\u031bn, trong khi chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u01a1\u0309\u00a0c\u00e2\u0301p th\u00e2\u0301p\u00a0\u0111u\u031b\u01a1\u0323c xa\u0302y d\u01b0\u0323ng\u00a0\u0111\u00ea\u0309\u00a0nh\u0103\u0300m go\u0301p ph\u00e2\u0300n\u00a0\u0111a\u0323t\u00a0\u0111u\u031b\u01a1\u0323c mu\u0323c tie\u0302u\u00a0\u0111\u00ea\u0300\u00a0ra trong chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u01a1\u0309\u00a0c\u00e2\u0301p cao ho\u031bn.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n.\u00a0Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, Ti\u1ebfn s\u0129 Nguy\u1ec5n V\u0103n S\u01a1n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng (ti\u1ebfng Anh: Functional-level strategy) l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u1ea5p ch\u1ee9c n\u0103ng \u0111\u1ec3 nh\u1eb1m g\u00f3p ph\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p cao h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29565"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29565"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29565\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}