{"id":29573,"date":"2023-12-07T07:43:28","date_gmt":"2023-12-07T07:43:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-trong-tam-hoa-focus-strategy-la-gi-uu-diem-va-han-che.html"},"modified":"2023-12-23T06:09:55","modified_gmt":"2023-12-22T23:09:55","slug":"chien-luoc-trong-tam-hoa-focus-strategy-la-gi-uu-diem-va-han-che","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-trong-tam-hoa-focus-strategy-la-gi-uu-diem-va-han-che.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m h\u00f3a (Focus strategy) l\u00e0 g\u00ec? \u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: artplusmarketing)<\/p>\n<\/div>\n<\/div>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tro\u0323ng ta\u0302m ho\u0301a<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tro\u0323ng ta\u0302m ho\u0301a <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 focus strategy.<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tro\u0323ng ta\u0302m ho\u0301a chu\u0301 tro\u0323ng va\u0300o vi\u1eb9\u0302c phu\u0323c vu\u0323 m\u1ecd\u0302t \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng cu\u0323 th\u00ea\u0309, \u0111oa\u0323n \u0111o\u0301 co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c xa\u0301c \u0111i\u0323nh theo tie\u0302u th\u01b0\u0301c \u0111i\u0323a l\u00ed, loa\u0323i kha\u0301ch ha\u0300ng, ho\u1ea1\u0306c m\u1ecd\u0302t nha\u0301nh cu\u0309a do\u0300ng sa\u0309n ph\u00e2\u0309m.<\/p>\n

M\u1ecd\u0302t khi \u0111a\u0303 cho\u0323n \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng co\u0302ng ty co\u0301 th\u00ea\u0309 theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c t\u1ea1\u0302p trung tho\u0302ng qua ho\u1ea1\u0306c kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c chi phi\u0301 th\u00e2\u0301p, v\u00ea\u0300 ba\u0309n ch\u00e2\u0301t co\u0302ng ty t\u1ea1\u0302p trung la\u0300 m\u1ecd\u0302t nha\u0300 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c nha\u0300 d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 chuye\u0302n mo\u0302n ho\u0301a.\u00a0<\/p>\n

Vi\u0300 qui mo\u0302 nho\u0309 ma\u0300 m\u1ecd\u0302t s\u00f4\u0301 ha\u0303ng t\u1ea1\u0302p trung co\u0301 th\u00ea\u0309 \u0111\u00f4\u0300ng th\u01a1\u0300i theo \u0111u\u00f4\u0309i s\u01b0\u0323 d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 va\u0300 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m.\u00a0<\/p>\n

N\u00ea\u0301u ha\u0303ng t\u1ea1\u0302p trung s\u01b0\u0309 du\u0323ng phu\u031bo\u031bng pha\u0301p chi phi\u0301 th\u00e2\u0301p, t\u01b0\u0301c la\u0300 ha\u0300ng \u0111ang ca\u0323nh tranh ch\u00f4\u0301ng la\u0323i ngu\u031b\u01a1\u0300i d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 trong ca\u0301c \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng ma\u0300 \u01a1\u0309 \u0111o\u0301 kho\u0302ng co\u0301 l\u01a1\u0323i th\u00ea\u0301 chi phi\u0301.<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/font><\/b><\/h3>\n

– \u01afu \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n

U\u031bu \u0111i\u00ea\u0309m cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c t\u1ea1\u0302p trung ho\u0301a la\u0300 doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 t\u1ea1\u0302p trung nghie\u0302n c\u01b0\u0301u va\u0300 tho\u0309a ma\u0303n m\u1ecd\u0302t nho\u0301m nh\u00e2\u0301t \u0111i\u0323nh nhu c\u00e2\u0300u thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 do t\u1ea1\u0302p trung va\u0300o m\u1ecd\u0302t nho\u0301m nho\u0309 ne\u0302n doanh nghi\u1eb9\u0302p co\u0301 kha\u0309 na\u0306ng n\u0103\u0301m b\u0103\u0301t s\u01b0\u0323 thay \u0111\u00f4\u0309i nhu c\u00e2\u0300u va\u0300 thay \u0111\u00f4\u0309i nhanh cho\u0301ng ho\u031bn \u0111\u00ea\u0309 \u0111a\u0301p \u01b0\u0301ng v\u01a1\u0301i s\u01b0\u0323 thay \u0111\u00f4\u0309i nhu c\u00e2\u0300u \u0111o\u0301.<\/p>\n

M\u1ecd\u0302t co\u0302ng ty tro\u0323ng ta\u0302m ho\u0301a co\u0301 th\u00ea\u0309 co\u0301 nhi\u00ea\u0300u ca\u0301ch \u0111\u00ea\u0309 pha\u0301t tri\u00ea\u0309n l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh va\u0300 \u0111i\u00ea\u0300u \u0111o\u0301 gia\u0309i thi\u0301ch ta\u0323i sao co\u0301 qua\u0301 nhi\u00ea\u0300u co\u0302ng ty nho\u0309 so v\u01a1\u0301i co\u0302ng ty l\u01a1\u0301n.\u00a0<\/p>\n

M\u1ecd\u0302t co\u0302ng ty tro\u0323ng ta\u0302m ho\u0301a co\u0301 nhi\u00ea\u0300u co\u031b h\u1ecd\u0302i \u0111\u00ea\u0309 pha\u0301t tri\u00ea\u0309n ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng rie\u0302ng cu\u0309a mi\u0300nh va\u0300 ca\u0323nh tranh v\u01a1\u0301i ca\u0301c doanh nghi\u1eb9\u0302p chi phi\u0301 th\u00e2\u0301p va\u0300 kha\u0301c bi\u1eb9\u0302t ho\u0301a \u0111ang co\u0301 xu hu\u031b\u01a1\u0301ng l\u01a1\u0301n ho\u031bn le\u0302n.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tro\u0323ng ta\u0302m ho\u0301a ta\u0323o ra m\u1ecd\u0302t co\u031b h\u1ecd\u0302i cho nha\u0300 kinh doanh ti\u0300m ca\u0301ch l\u00e2\u0301p \u0111\u00e2\u0300y “khoa\u0309ng tr\u00f4\u0301ng” nhu c\u00e2\u0300u c\u00e2\u0300n thi\u00ea\u0301t cu\u0309a kha\u0301ch ha\u0300ng.<\/p>\n

Ca\u0301c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh cu\u0309a co\u0302ng ty tro\u0323ng ta\u0302m ho\u0301a b\u0103\u0301t ngu\u00f4\u0300n t\u01b0\u0300 ngu\u00f4\u0300n g\u00f4\u0301c kha\u0309 na\u0306ng rie\u0302ng bi\u1eb9\u0302t cu\u0309a no\u0301 \u2013 hi\u1eb9\u0302u qua\u0309, ch\u00e2\u0301t lu\u031b\u01a1\u0323ng, \u0111\u00f4\u0309i m\u01a1\u0301i, ho\u1ea1\u0306c ti\u0301nh thi\u0301ch nghi v\u01a1\u0301i kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

No\u0301 \u0111u\u031b\u01a1\u0323c ba\u0309o v\u1eb9\u0302 tru\u031b\u01a1\u0301c ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh \u01a1\u0309 ch\u01b0\u0300ng m\u01b0\u0323c ma\u0300 no\u0301 co\u0301 th\u00ea\u0309 cung c\u00e2\u0301p ha\u0300ng ho\u0301a va\u0300 di\u0323ch vu\u0323 ma\u0300 ca\u0301c \u0111\u00f4\u0301i thu\u0309 kho\u0302ng th\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n \u0111u\u031b\u01a1\u0323c. Kha\u0309 na\u0306ng na\u0300y cu\u0303ng ta\u0323o cho ngu\u031b\u01a1\u0300i t\u1ea1\u0302p trung m\u1ecd\u0302t s\u01b0\u0301c ma\u0323nh \u0111\u00f4\u0301i v\u01a1\u0301i ngu\u031b\u01a1\u0300i mua vi\u0300 ho\u0323 kho\u0302ng th\u00ea\u0309 co\u0301 \u0111u\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m tu\u031bo\u031bng t\u01b0\u0323 \u01a1\u0309 m\u1ecd\u0302t no\u031bi na\u0300o \u0111o\u0301 kha\u0301c.\u00a0<\/p>\n

– B\u1ea5t l\u1ee3i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n

+ Tuy nhie\u0302n, co\u0302ng ty la\u0323i co\u0301 nh\u01b0\u0303ng b\u00e2\u0301t l\u01a1\u0323i khi \u0111a\u0300m pha\u0301n v\u01a1\u0301i nha\u0300 cung c\u00e2\u0301p do kh\u00f4\u0301i lu\u031b\u01a1\u0323ng va\u0300 t\u00e2\u0300n su\u00e2\u0301t mua ha\u0300ng nho\u0309<\/p>\n

+ Chi phi\u0301 sa\u0309n xu\u00e2\u0301t thu\u031b\u01a1\u0300ng cao ho\u031bn m\u01b0\u0301c trung bi\u0300nh nga\u0300nh do qui mo\u0302 sa\u0309n xu\u00e2\u0301t nho\u0309<\/p>\n

+ S\u01b0\u0323 bi\u00ea\u0301n m\u00e2\u0301t cu\u0309a nhu c\u00e2\u0300u do s\u01b0\u0323 thay \u0111\u00f4\u0309i co\u0302ng ngh\u1eb9\u0302 hay thay \u0111\u00f4\u0309i trong s\u01a1\u0309 thi\u0301ch cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m h\u00f3a (ti\u1ebfng Anh: Focus strategy) l\u00e0 m\u1ed9t trong ba chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u01a1 b\u1ea3n c\u1ee7a Michael Porter, \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh x\u00e2y d\u1ef1ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29573"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29573"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29573\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}