{"id":29574,"date":"2023-12-07T07:43:34","date_gmt":"2023-12-07T07:43:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-khac-biet-hoa-differentiation-strategy-la-gi.html"},"modified":"2023-12-23T06:09:55","modified_gmt":"2023-12-22T23:09:55","slug":"chien-luoc-khac-biet-hoa-differentiation-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-khac-biet-hoa-differentiation-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a (Differentiation Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: fabrikbrands)<\/p>\n<\/div>\n<\/div>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c kha\u0301c bi\u1eb9\u0302t ho\u0301a<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c kha\u0301c bi\u1eb9\u0302t ho\u0301a <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0differentiation strategy.<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c kha\u0301c bi\u1eb9\u0302t ho\u0301a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ta\u0323o ra sa\u0309n ph\u00e2\u0309m \u2013 ha\u0300ng ho\u0301a ho\u1ea1\u0306c di\u0323ch vu\u0323 ma\u0300 \u0111u\u031b\u01a1\u0323c ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng nh\u1ea1\u0302n th\u01b0\u0301c la\u0300 \u0111\u1ecd\u0302c \u0111a\u0301o nh\u00e2\u0301t theo nh\u1ea1\u0302n xe\u0301t cu\u0309a ho\u0323 \u0111\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh.<\/p>\n

Kha\u0309 na\u0306ng cu\u0309a m\u1ecd\u0302t co\u0302ng ty kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m \u0111\u00ea\u0309 thoa\u0309 ma\u0303n nhu c\u00e2\u0300u cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng theo ca\u0301ch ma\u0300 ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh kho\u0302ng th\u00ea\u0309 co\u0301, nghi\u0303a la\u0300 no\u0301 co\u0301 th\u00ea\u0309 \u0111\u1ea1\u0306t gia\u0301 cao ho\u031bn \u0111a\u0301ng k\u00ea\u0309 so v\u01a1\u0301i m\u01b0\u0301c trung bi\u0300nh cu\u0309a nga\u0300nh.<\/p>\n

Co\u0302ng ty kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m cho\u0323n m\u01b0\u0301c kha\u0301c bi\u1eb9\u0302t sa\u0309n ph\u00e2\u0309m cao \u0111\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh.\u00a0<\/p>\n

C\u00e1c c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/font><\/b><\/h3>\n

S\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m co\u0301 th\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c theo ba ca\u0301ch chu\u0309 y\u00ea\u0301u: ch\u00e2\u0301t lu\u031b\u01a1\u0323ng, \u0111\u00f4\u0309i m\u01a1\u0301i va\u0300 ti\u0301nh thi\u0301ch nghi v\u01a1\u0301i kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

M\u1ecd\u0302t co\u0302ng ty theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m c\u00f4\u0301 g\u0103\u0301ng t\u01b0\u0323 la\u0300m kha\u0301c bi\u1eb9\u0302t ho\u0301a ca\u0300ng nhi\u00ea\u0300u m\u1ea1\u0306t ha\u0300ng ca\u0300ng t\u00f4\u0301t. C\u00f4ng ty ca\u0300ng b\u0103\u0301t chu\u031b\u01a1\u0301c ca\u0301c \u0111\u00f4\u0301i thu\u0309 cu\u0309a mi\u0300nh i\u0301t bao nhie\u0302u thi\u0300 ca\u0300ng ba\u0309o v\u1eb9\u0302 \u0111u\u031b\u01a1\u0323c kha\u0309 na\u0306ng ca\u0323nh tranh b\u00e2\u0301y nhie\u0302u va\u0300 s\u01b0\u0323 h\u00e2\u0301p d\u00e2\u0303n thi\u0323 tru\u031b\u01a1\u0300ng cu\u0309a no\u0301 ca\u0300ng ma\u0323nh me\u0303 va\u0300 r\u1ecd\u0302ng kh\u0103\u0301p.\u00a0<\/p>\n

Nh\u01b0\u0303ng co\u0302ng ty co\u0301 th\u00ea\u0309 l\u01b0\u0323a cho\u0323n chi\u0309 phu\u0323c vu\u0323 ca\u0301c \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng ma\u0300 \u01a1\u0309 \u0111o\u0301 co\u0301 l\u01a1\u0323i th\u00ea\u0301 kha\u0301c bi\u1eb9\u0302t ho\u0301a \u0111\u1ea1\u0306c bi\u1eb9\u0302t.\u00a0<\/p>\n

Cu\u00f4\u0301i cu\u0300ng, trong vi\u1eb9\u0302c quy\u00ea\u0301t \u0111i\u0323nh theo \u0111u\u00f4\u0309i kha\u0309 na\u0306ng rie\u0302ng bi\u1eb9\u0302t na\u0300o, co\u0302ng ty kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m t\u1ea1\u0302p trung va\u0300o ch\u01b0\u0301c na\u0306ng t\u00f4\u0309 ch\u01b0\u0301c cung c\u00e2\u0301p ca\u0301c ngu\u00f4\u0300n g\u00f4\u0301c cu\u0309a l\u01a1\u0323i th\u00ea\u0301 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh.\u00a0<\/p>\n

S\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m la\u0300 co\u031b s\u01a1\u0309 cho s\u01b0\u0323 \u0111\u00f4\u0309i m\u01a1\u0301i va\u0300 kha\u0309 na\u0306ng co\u0302ng ngh\u1eb9\u0302 phu\u0323 thu\u1ecd\u0302c va\u0300o ch\u01b0\u0301c na\u0306ng nghie\u0302n c\u01b0\u0301u va\u0300 pha\u0301t tri\u00ea\u0309n.<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/b><\/h3>\n

– \u01afu \u0111i\u1ec3m<\/b><\/p>\n

S\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m ba\u0309o v\u1eb9\u0302 co\u0302ng ty kho\u0309i ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh \u01a1\u0309 m\u01b0\u0301c \u0111\u1ecd\u0302 ma\u0300 kha\u0301ch ha\u0300ng co\u0301 lo\u0300ng trung tha\u0300nh \u0111\u00f4\u0301i v\u01a1\u0301i nha\u0303n hi\u1eb9\u0302u sa\u0309n ph\u00e2\u0309m cu\u0309a co\u0302ng ty.\u00a0<\/p>\n

Lo\u0300ng trung tha\u0300nh \u0111\u00f4\u0301i v\u01a1\u0301i nha\u0303n ha\u0300ng la\u0300 m\u1ecd\u0302t ta\u0300i sa\u0309n vo\u0302 hi\u0300nh r\u00e2\u0301t co\u0301 gia\u0301 tri\u0323 vi\u0300 no\u0301 ba\u0309o v\u1eb9\u0302 co\u0302ng ty tre\u0302n t\u00e2\u0301t ca\u0309 ca\u0301c m\u1ea1\u0306t.\u00a0<\/p>\n

S\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m va\u0300 lo\u0300ng trung tha\u0300nh v\u01a1\u0301i nha\u0303n hi\u1eb9\u0302u cu\u0303ng co\u0301 th\u00ea\u0309 ta\u0323o ra ha\u0300ng ra\u0300o gia nh\u1ea1\u0302p \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c co\u0302ng ty \u0111ang ti\u0300m ca\u0301ch gia nh\u1ea1\u0302p nga\u0300nh.<\/p>\n

– Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n

\u0110\u00ea\u0309 duy tri\u0300 s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a va\u0300 l\u01a1\u0323i th\u00ea\u0301 cu\u0309a mi\u0300nh, ca\u0301c co\u0302ng ty kha\u0301c bi\u1eb9\u0302t ho\u0301a pha\u0309i t\u1ea1\u0302p trung nhi\u00ea\u0300u va\u0300o hoa\u0323t \u0111\u1ecd\u0302ng nghie\u0302n c\u01b0\u0301u va\u0300 pha\u0301t tri\u00ea\u0309n, hoa\u0323t \u0111\u1ecd\u0302ng truy\u00ea\u0300n tho\u0302ng, giao ti\u00ea\u0301p \u0111\u00ea\u0309 cung c\u00e2\u0301p nh\u01b0\u0303ng tho\u0302ng tin v\u00ea\u0300 ti\u0301nh ch\u00e2\u0301t \u0111\u1ecd\u0302c \u0111a\u0301o va\u0300 s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh so v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m cu\u0309a ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh.\u00a0<\/p>\n

Ngoa\u0300i ra, doanh nghi\u1eb9\u0302p co\u0300n c\u00e2\u0300n pha\u0309i quan ta\u0302m \u0111\u00ea\u0301n v\u00e2\u0301n \u0111\u00ea\u0300 chi phi\u0301, vi\u0300 s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a qua\u0301 l\u01a1\u0301n trong chi phi\u0301 co\u0301 th\u00ea\u0309 la\u0300m s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t ho\u0301a v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m bi\u0323 lu m\u01a1\u0300.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a (ti\u1ebfng Anh: Differentiation Strategy) l\u00e0 m\u1ed9t trong ba chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u01a1 b\u1ea3n c\u1ee7a Michael Porter, \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh x\u00e2y d\u1ef1ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29574"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29574"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29574\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}