{"id":29575,"date":"2023-12-07T07:43:38","date_gmt":"2023-12-07T07:43:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-dan-dau-ve-chi-phi-cost-leadership-strategy-la-gi.html"},"modified":"2023-12-23T06:09:55","modified_gmt":"2023-12-22T23:09:55","slug":"chien-luoc-dan-dau-ve-chi-phi-cost-leadership-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-dan-dau-ve-chi-phi-cost-leadership-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed (Cost Leadership Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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    <\/ol>\n
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      <\/div>\n
      \n

      H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: businessstudynotes)<\/p>\n<\/div>\n<\/div>\n

      Chi\u00ea\u0301n lu\u031b\u01a1\u0323c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301<\/font><\/b><\/h2>\n

      Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

      Chi\u00ea\u0301n lu\u031b\u01a1\u0323c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 cost leadership strategy.<\/b><\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 l\u00e0 l\u01b0\u0323a cho\u0323n m\u01b0\u0301c kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m th\u00e2\u0301p.\u00a0<\/p>\n

      D\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 cu\u0303ng thu\u031b\u01a1\u0300ng bo\u0309 qua ca\u0301c \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng kha\u0301c nhau, thu\u031b\u01a1\u0300ng quan ta\u0302m \u0111\u00ea\u0301n thi\u0323 tru\u031b\u01a1\u0300ng \u01a1\u0309 pha\u0323m vi r\u1ecd\u0302ng l\u01a1\u0301n, th\u01b0\u0323c t\u00ea\u0301 la\u0300 ca\u0301c co\u0302ng ty thu\u031b\u01a1\u0300ng \u0111\u1ea1\u0306t gia\u0301 th\u00e2\u0301p ho\u031bn ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh cu\u0309a mi\u0300nh \u0111\u00ea\u0309 h\u00e2\u0301p d\u00e2\u0303n kha\u0301ch ha\u0300ng \u0111\u00ea\u0301n v\u01a1\u0301i ca\u0301c sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh.\u00a0<\/p>\n

      M\u1ee5c \u0111\u00edch<\/font><\/b><\/h3>\n

      Mu\u0323c \u0111i\u0301ch cu\u0309a co\u0302ng ty trong vi\u1eb9\u0302c theo \u0111u\u00f4\u0309i s\u01b0\u0323 d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 ho\u1ea1\u0306c chi\u00ea\u0301n lu\u031b\u01a1\u0323c chi phi\u0301 th\u00e2\u0301p la\u0300 hoa\u0323t \u0111\u1ecd\u0302ng t\u00f4\u0301t ho\u031bn (co\u0301 l\u01a1\u0323i th\u00ea\u0301 ho\u031bn) ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh b\u0103\u0300ng vi\u1eb9\u0302c la\u0300m mo\u0323i th\u01b0\u0301 \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 sa\u0309n xu\u00e2\u0301t ha\u0300ng ho\u0301a ho\u1ea1\u0306c di\u0323ch vu\u0323 \u01a1\u0309 chi phi\u0301 th\u00e2\u0301p ho\u031bn ca\u0301c \u0111\u00f4\u0301i thu\u0309.\u00a0<\/p>\n

      L\u1ee3i th\u1ebf v\u00e0 h\u1ea1n ch\u1ebf<\/font><\/b><\/h3>\n

      – L\u1ee3i th\u1ebf<\/b><\/p>\n

      Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y co\u0301 hai l\u01a1\u0323i th\u00ea\u0301 co\u031b ba\u0309n, bao g\u1ed3m:<\/p>\n

      + Th\u01b0\u0301 nh\u00e2\u0301t<\/b>, vi\u0300 chi phi\u0301 th\u00e2\u0301p ho\u031bn ne\u0302n ng\u01b0\u1eddi d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 co\u0301 th\u00ea\u0309 co\u0301 l\u01a1\u0323i th\u00ea\u0301 ho\u031bn trong \u0111\u1ea1\u0306t gia\u0301.\u00a0<\/p>\n

      Doanh nghi\u1eb9\u0302p theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 \u0111u\u031b\u01a1\u0323c ba\u0309o v\u1eb9\u0302 kho\u0309i ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh trong nga\u0300nh b\u0103\u0300ng l\u01a1\u0323i th\u00ea\u0301 chi phi\u0301 cu\u0309a mi\u0300nh.\u00a0<\/p>\n

      Chi phi\u0301 th\u00e2\u0301p khi\u00ea\u0301n doanh nghi\u1eb9\u0302p i\u0301t bi\u0323 a\u0309nh hu\u031b\u01a1\u0309ng n\u00ea\u0301u nha\u0300 cung c\u00e2\u0301p ta\u0306ng gia\u0301 hay kha\u0301ch ha\u0300ng e\u0301p gia\u0301 d\u01b0\u0323a va\u0300o s\u01b0\u0301c ma\u0323nh cu\u0309a ngu\u031b\u01a1\u0300i mua.\u00a0<\/p>\n

      Ho\u031bn n\u01b0\u0303a, vi\u0300 ngu\u031b\u01a1\u0300i d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 thu\u031b\u01a1\u0300ng mua s\u00f4\u0301 lu\u031b\u01a1\u0323ng ca\u0301c y\u00ea\u0301u t\u00f4\u0301 \u0111\u00e2\u0300u va\u0300o tu\u031bo\u031bng \u0111\u00f4\u0301i l\u01a1\u0301n, la\u0300m ta\u0306ng s\u01b0\u0301c ma\u0323nh m\u1ea1\u0306c ca\u0309 tr\u01b0\u0323c di\u1eb9\u0302n v\u01a1\u0301i nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i cung.<\/p>\n

      + Th\u01b0\u0301 hai<\/b>, n\u00ea\u0301u s\u01b0\u0323 ca\u0323nh tranh trong nga\u0300nh ta\u0306ng va\u0300 ca\u0301c co\u0302ng ty b\u0103\u0301t \u0111\u00e2\u0300u ca\u0323nh tranh b\u0103\u0300ng gi\u01b0\u0303 th\u00ea\u0301 ngu\u031b\u01a1\u0300i d\u00e2\u0303n \u0111\u00e2\u0300u va\u0300 chi phi\u0301 se\u0303 co\u0301 kha\u0309 na\u0306ng \u0111\u01b0\u0301ng v\u01b0\u0303ng trong ca\u0323nh tranh t\u00f4\u0301t ho\u031bn ca\u0301c co\u0302ng ty kha\u0301c vi\u0300 chi phi\u0301 th\u00e2\u0301p ho\u031bn cu\u0309a mi\u0300nh.\u00a0<\/p>\n

      L\u01a1\u0323i th\u00ea\u0301 chi phi\u0301 cu\u0309a ngu\u031b\u01a1\u0300i d\u00e2\u0303n \u0111\u00e2\u0300u chi phi\u0301 la\u0300 ta\u0323o ra ha\u0300ng ra\u0300o gia nh\u1ea1\u0302p, vi\u0300 ca\u0301c co\u0302ng ty kha\u0301c kho\u0302ng th\u00ea\u0309 gia nh\u1ea1\u0302p nga\u0300nh va\u0300 la\u0300m phu\u0300 h\u01a1\u0323p chi phi\u0301 ho\u1ea1\u0306c gi\u00e1 cu\u0309a ngu\u031b\u01a1\u0300i d\u00e2\u0303n \u0111\u00e2\u0300u.\u00a0<\/p>\n

      Do \u0111o\u0301, ngu\u031b\u01a1\u0300i d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 \u01a1\u0309 th\u00ea\u0301 tu\u031bo\u031bng \u0111\u00f4\u0301i an toa\u0300n ch\u01b0\u0300ng na\u0300o no\u0301 co\u0301 th\u00ea\u0309 duy tri\u0300 l\u01a1\u0323i th\u00ea\u0301 chi phi\u0301 cu\u0309a mi\u0300nh va\u0300 gia\u0301 la\u0300 chi\u0300a khoa\u0301 cho con s\u00f4\u0301 ngu\u031b\u01a1\u0300i mua \u0111a\u0301ng k\u00ea\u0309.<\/p>\n

      – H\u1ea1n ch\u1ebf<\/b><\/p>\n

      Tuy nhie\u0302n, khi theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 doanh nghi\u1eb9\u0302p cu\u0303ng pha\u0309i \u0111\u00f4\u0301i m\u1ea1\u0306t v\u01a1\u0301i nguy co\u031b bi\u0323 b\u0103\u0301t chu\u031b\u01a1\u0301c t\u01b0\u0300 \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh ho\u1ea1\u0306c do qua\u0301 t\u1ea1\u0302p trung gia\u0309m chi phi\u0301 d\u00e2\u0303n \u0111\u00ea\u0301n kho\u0302ng ki\u0323p th\u01a1\u0300i n\u0103\u0301m b\u0103\u0301t nhu c\u00e2\u0300u thi\u0323 hi\u00ea\u0301u cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng hay a\u0309nh hu\u031b\u01a1\u0309ng \u0111\u00ea\u0301n ch\u00e2\u0301t lu\u031b\u01a1\u0323ng sa\u0309n ph\u00e2\u0309m.<\/p>\n

      (T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      \n Chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed (ti\u1ebfng Anh: Cost Leadership Strategy) l\u00e0 m\u1ed9t trong ba chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u01a1 b\u1ea3n c\u1ee7a Michael Porter, \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh x\u00e2y d\u1ef1ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29575"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29575"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29575\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}