{"id":29579,"date":"2023-12-07T07:43:48","date_gmt":"2023-12-07T07:43:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lien-minh-chien-luoc-strategic-alliances-la-gi-noi-dung-chien-luoc.html"},"modified":"2023-12-23T06:09:56","modified_gmt":"2023-12-22T23:09:56","slug":"lien-minh-chien-luoc-strategic-alliances-la-gi-noi-dung-chien-luoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lien-minh-chien-luoc-strategic-alliances-la-gi-noi-dung-chien-luoc.html","title":{"rendered":"Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c (Strategic alliances) l\u00e0 g\u00ec? N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: blogs.kent.ac.uk)<\/p>\n<\/div>\n<\/div>\n

Lie\u0302n minh chi<\/b>\u00ea\u0301<\/b>n l<\/b>u\u031b\u01a1\u0323<\/b>c<\/b><\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Lie\u0302n minh chi\u00ea\u0301n lu\u031b\u01a1\u0323c<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 strategic alliances.<\/b><\/p>\n

K\u1ec3 t\u1eeb khi ra \u0111\u1eddi \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u00e1ch hi\u1ec3u v\u1ec1 li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c<\/p>\n

– Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 th\u1ecfa thu\u1eadn gi\u1eefa c\u00e1c c\u00f4ng ty ho\u1eb7c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u00f3 l\u1ee3i \u00edch chung. Li\u00ean minh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn, c\u00e1ch th\u1ee9c n\u00e0y ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o s\u1ef1 c\u1ed9ng t\u00e1c gi\u1eefa c\u00e1c c\u00f4ng ty ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c.\u00a0<\/p>\n

(Theo Tr\u01b0\u01a1ng Th\u1ecb Nam Th\u1eafng, 2007, Li\u00ean minh \u2013 M\u1ed9t l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c t\u1ebf, K\u1ec9 y\u1ebfu h\u1ed9i ngh\u1ecb khoa h\u1ecdc kinh doanh qu\u1ed1c t\u1ebf trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a, Khoa Qu\u1ea3n tr\u1ecb kinh doanh, \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng)<\/i><\/p>\n

– Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t d\u1ea1ng c\u01a1 b\u1ea3n c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c. Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c c\u00f4ng ty. Khi \u0111\u00f3, ngu\u1ed3n l\u1ef1c v\u1ed1n v\u00e0 ti\u1ec1m n\u0103ng c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 t\u1ea1o ra nh\u1eefng l\u1ee3i \u00edch chung.\u00a0<\/p>\n

(Theo Strategic Management: Competition and Globalization, South \u2013 Western Publishing 2001)<\/i><\/p>\n

– Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 tho\u1ea3 thu\u1eadn h\u1ecdp t\u00e1c gi\u1eefa c\u00e1c c\u00f4ng ty b\u00ean ngo\u00e0i\u00a0\u00a0ph\u1ea1m vi nh\u1eefng quan h\u1ec7 \u0111\u1ed1i t\u00e1c th\u00f4ng th\u01b0\u1eddng, nh\u01b0ng kh\u00f4ng \u0111\u1ec1 xu\u1ea5t v\u1ea7n \u0111\u1ec1 h\u1ee3p nh\u1ea5t hay h\u1ee3p t\u00e1c ho\u00e0n to\u00e0n.\u00a0\u00a0<\/p>\n

(Theo Gi\u00e1o s\u01b0 ng\u01b0\u1eddi M\u1ef9, Arhur Thompson v\u00e0 Lonny Strikland)<\/i><\/p>\n

– Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c c\u00f4ng ty \u0111\u1ed9c l\u1eadp c\u00f3 \u00fd \u0111\u1ecbnh ti\u1ebfn h\u00e0nh m\u1ed9t lo\u1ea1i h\u00ecnh s\u1ea3n xu\u1ea5t chuy\u00ean bi\u1ec7t hay mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t c\u1ee7a nhau, thay v\u00ec t\u1ef1 ho\u1ea1t \u0111\u1ed9ng hay \u0111i theo con \u0111\u01b0\u1eddng s\u00e1t nh\u1eadp ho\u1eb7c li\u00ean k\u1ebft.\u00a0<\/p>\n

(Theo Gi\u00e1o s\u01b0 ng\u01b0\u1eddi Ph\u00e1p, Bemard Hanett v\u00e0 Pier Dusoge)<\/i><\/p>\n

Ph\u00e2n lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

– Lie\u0302n minh chi\u00ea\u0301n lu\u031b\u01a1\u0323c tho\u0302ng qua hi\u0300nh th\u01b0\u0301c s\u01a1\u0309 h\u01b0\u0303u c\u00f4\u0309 ph\u00e2\u0300n\u00a0<\/b><\/p>\n

La\u0300 hi\u0300nh th\u01b0\u0301c lie\u0302n minh trong \u0111o\u0301 ca\u0301c be\u0302n \u0111\u00f4\u0301i ta\u0301c s\u01a1\u0309 h\u01b0\u0303u m\u1ecd\u0302t t\u1ec9 l\u1ec7 ph\u00e2\u0300n tra\u0306m nh\u00e2\u0301t \u0111i\u0323nh c\u00f4\u0309 ph\u00e2\u0300n cu\u0309a doanh nghi\u1eb9\u0302p nh\u0103\u0300m k\u00ea\u0301t h\u01a1\u0323p ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c va\u0300 na\u0306ng l\u01b0\u0323c \u0111\u00ea\u0309 ta\u0323o ra l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh cho doanh nghi\u1eb9\u0302p va\u0300 mang la\u0323i l\u01a1\u0323i i\u0301ch cho ca\u0301c be\u0302n tham gia lie\u0302n minh.\u00a0<\/p>\n

R\u00e2\u0301t nhi\u00ea\u0300u doanh nghi\u1eb9\u0302p nu\u031b\u01a1\u0301c ngoa\u0300i, \u0111\u1ea1\u0306c bi\u1eb9\u0302t la\u0300 ca\u0301c nga\u0302n ha\u0300ng va\u0300 ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c ti\u0301n du\u0323ng, \u0111a\u0303 l\u01b0\u0323a cho\u0323n hi\u0300nh th\u01b0\u0301c na\u0300y \u0111\u00ea\u0309 ti\u00ea\u0301n ha\u0300nh \u0111\u00e2\u0300u tu\u031b tr\u01b0\u0323c ti\u00ea\u0301p va\u0300o ca\u0301c qu\u00f4\u0301c gia nhu\u031b Trung Qu\u00f4\u0301c, Vi\u1eb9\u0302t Nam… trong th\u01a1\u0300i gian qua.<\/p>\n

– Lie\u0302n minh chi\u00ea\u0301n lu\u031b\u01a1\u0323c kho\u0302ng tho\u0302ng qua s\u01a1\u0309 h\u01b0\u0303u c\u00f4\u0309 ph\u00e2\u0300n<\/b>\u00a0<\/p>\n

La\u0300 hi\u0300nh th\u01b0\u0301c lie\u0302n minh trong \u0111o\u0301 ca\u0301c be\u0302n tham gia lie\u0302n minh thi\u00ea\u0301t l\u1ea1\u0302p va\u0300 pha\u0301t tri\u00ea\u0309n ca\u0301c m\u00f4\u0301i quan h\u1eb9\u0302 tho\u0302ng qua ca\u0301c h\u01a1\u0323p \u0111\u00f4\u0300ng h\u01a1\u0323p ta\u0301c \u0111\u00ea\u0309 chia se\u0309 ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c rie\u0302ng bi\u1eb9\u0302t nh\u0103\u0300m ta\u0323o ra l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh.\u00a0<\/p>\n

\u0110\u00f4\u0301i v\u01a1\u0301i hi\u0300nh th\u01b0\u0301c lie\u0302n minh na\u0300y, ca\u0301c be\u0302n tham gia lie\u0302n minh kho\u0302ng tha\u0300nh l\u1ea1\u0302p chu\u0309 th\u00ea\u0309 kinh t\u00ea\u0301 \u0111\u1ecd\u0302c l\u1ea1\u0302p va\u0300 cu\u0303ng kho\u0302ng n\u0103\u0301m gi\u01b0\u0303 c\u00f4\u0309 ph\u00e2\u0300n cu\u0309a nhau.\u00a0<\/p>\n

Do \u0111o\u0301, so v\u01a1\u0301i hi\u0300nh th\u01b0\u0301c lie\u0302n doanh va\u0300 lie\u0302n minh tho\u0302ng qua s\u01a1\u0309 h\u01b0\u0303u c\u00f4\u0309 ph\u00e2\u0300n, hi\u0300nh th\u01b0\u0301c lie\u0302n minh na\u0300y i\u0301t chi\u0301nh th\u00f4\u0301ng ho\u031bn va\u0300 \u0111o\u0300i ho\u0309i i\u0301t ho\u031bn s\u01b0\u0323 cam k\u00ea\u0301t va\u0300 ra\u0300ng bu\u1ecd\u0302c gi\u01b0\u0303a ca\u0301c be\u0302n tham gia lie\u0302n minh.\u00a0<\/p>\n

S\u01b0\u0323 thi\u00ea\u0301u chi\u0301nh th\u00f4\u0301ng trong quan h\u1eb9\u0302 va\u0300 m\u01b0\u0301c \u0111\u1ecd\u0302 ra\u0300ng bu\u1ecd\u0302c th\u00e2\u0301p ho\u031bn khi\u00ea\u0301n cho hi\u0300nh th\u01b0\u0301c lie\u0302n minh na\u0300y kho\u0302ng phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ca\u0301c s\u01b0\u0323 a\u0301n kinh doanh ph\u01b0\u0301c ta\u0323p ma\u0300 s\u01b0\u0323 tha\u0300nh co\u0302ng cu\u0309a no\u0301 \u0111o\u0300i ho\u0309i s\u01b0\u0323 h\u01a1\u0323p ta\u0301c va\u0300 chuy\u00ea\u0309n giao m\u1ecd\u0302t ca\u0301ch hi\u1eb9\u0302u qua\u0309 ca\u0301c ki\u00ea\u0301n th\u01b0\u0301c va\u0300 k\u0129 na\u0306ng phi va\u0306n ba\u0309n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c (ti\u1ebfng Anh: Strategic alliances) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thu\u1ed9c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c c\u1ea5p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p th\u1ea5p h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29579"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29579"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29579\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}