{"id":29635,"date":"2023-12-07T07:46:15","date_gmt":"2023-12-07T07:46:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhuong-quyen-thuong-mai-franchising-la-gi-cac-nhan-to-tac-dong.html"},"modified":"2023-12-23T06:10:08","modified_gmt":"2023-12-22T23:10:08","slug":"nhuong-quyen-thuong-mai-franchising-la-gi-cac-nhan-to-tac-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhuong-quyen-thuong-mai-franchising-la-gi-cac-nhan-to-tac-dong.html","title":{"rendered":"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (Franchising) l\u00e0 g\u00ec? C\u00e1c nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Bluleadz<\/p>\n<\/div>\n<\/div>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (Franchising)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/font><\/h4>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/b> hay nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Franchising<\/b> ho\u1eb7c Franchise<\/b>.<\/p>\n

Theo th\u00f4ng l\u1ec7 qu\u1ed1c t\u1ebf, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/b>\u00a0(NQTM) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, trong \u0111\u00f3, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n (franchisor) s\u1ebd chuy\u1ec3n\u00a0m\u00f4 h\u00ecnh kinh doanh, nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5,\u00a0b\u00ed quy\u1ebft kinh doanh, bi\u1ec3u t\u01b0\u1ee3ng kinh doanh, qu\u1ea3ng c\u00e1o cho b\u00ean nh\u1eadn quy\u1ec1n (franchisee).<\/p>\n

B\u00ean nh\u1eadn quy\u1ec1n sau khi k\u00ed h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n (uniform franchise offering circular – UFOC) \u0111\u01b0\u1ee3c ph\u00e9p khai th\u00e1c tr\u00ean m\u1ed9t kh\u00f4ng gian \u0111\u1ecba l\u00ed nh\u1ea5t \u0111\u1ecbnh v\u00e0 ph\u1ea3i tr\u1ea3 ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n (franchise fee) v\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu \u0111\u1ecbnh k\u00ec (loyalty fee) cho b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Theo \u0110i\u1ec1u 284 Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i 2005<\/i>, NQTM l\u00e0\u00a0ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i m\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cho ph\u00e9p v\u00e0 y\u00eau c\u1ea7u b\u00ean nh\u1eadn quy\u1ec1n t\u1ef1 m\u00ecnh ti\u1ebfn h\u00e0nh vi\u1ec7c mua b\u00e1n h\u00e0ng h\u00f3a, cung \u1ee9ng d\u1ecbch v\u1ee5 theo c\u00e1c \u0111i\u1ec1u ki\u1ec7n sau:<\/p>\n

Vi\u1ec7c mua b\u00e1n h\u00e0ng ho\u00e1, cung \u1ee9ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh theo ph\u01b0\u01a1ng th\u1ee9c t\u1ed5 ch\u1ee9c kinh doanh do b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n quy \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u00e3n hi\u1ec7u h\u00e0ng ho\u00e1, t\u00ean th\u01b0\u01a1ng m\u1ea1i, b\u00ed quy\u1ebft kinh doanh, kh\u1ea9u hi\u1ec7u kinh doanh, bi\u1ec3u t\u01b0\u1ee3ng kinh doanh, qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n;<\/p>\n

B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t v\u00e0 tr\u1ee3 gi\u00fap cho b\u00ean nh\u1eadn quy\u1ec1n trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh.<\/p>\n

Nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/span>
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Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n hay kinh doanh NQTM t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p v\u00e0 ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng nh\u00e2n t\u1ed1 sau \u0111\u00e2y.<\/p>\n

B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/b>: \u0110\u00e2y ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, l\u00e0 ph\u1ea7n h\u1ed3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u00ednh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh tuy\u1ec7t \u0111\u1ed1i cho ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n b\u1eaft \u0111\u1ea7u kh\u1edfi s\u1ef1 ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0<\/p>\n

S\u1ef1 tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i v\u00e0o m\u00f4 h\u00ecnh kinh doanh<\/b> c\u1ee7a ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n: Thi\u1ebfu s\u1ef1 tin t\u01b0\u1edfng n\u00e0y ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ed3ng b\u1ed9 c\u1ee7a to\u00e0n th\u1ec3 c\u00e1c c\u1eeda h\u00e0ng trong c\u1ea3 h\u1ec7 th\u1ed1ng. Nghi\u00eam tr\u1ecdng h\u01a1n, vi\u1ec7c thi\u1ebfu tin t\u01b0\u1edfng d\u1eabn \u0111\u1ebfn l\u00e0m sai c\u00f3 th\u1ec3 ph\u1ea3i nh\u1eadn c\u00e1c m\u1ee9c k\u1ec9 lu\u1eadt t\u1eeb ng\u01b0\u1eddi nh\u01b0\u1ee3ng quy\u1ec1n. Vi\u1ec7c n\u00e0y g\u00e2y tr\u1edf ng\u1ea1i cho vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh c\u1ee7a h\u1ec7 th\u1ed1ng, s\u1ebd g\u00e2y thi\u1ec7t h\u1ea1i cho c\u1ea3 hai b\u00ean.\u00a0<\/p>\n

S\u1ef1 am hi\u1ec3u \u0111\u1ecba ph\u01b0\u01a1ng<\/b>: Nh\u00e2n t\u1ed1 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u1ee3p gi\u1eefa \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1edf t\u1ea1i. S\u1ef1 am hi\u1ec3u n\u00e0y c\u00f2n gi\u00fap ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n trong nh\u1eefng vi\u1ec7c li\u00ean quan \u0111\u1ebfn b\u1ea5t \u0111\u1ed9ng s\u1ea3n, ngu\u1ed3n cung h\u00e0ng h\u00f3a, lu\u1eadt ph\u00e1p, t\u00e0i ch\u00ednh,…<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh d\u00e0i h\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh<\/b> c\u1ee7a ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n: Chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u kh\u00e1 l\u1edbn, bao g\u1ed3m ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n, chi ph\u00ed \u0111\u1ea7u t\u01b0 c\u1eeda h\u00e0ng, ngu\u1ed3n h\u00e0ng, m\u1ed9t ph\u1ea7n chi ph\u00ed \u0111\u00e0o t\u1ea1o, chi ph\u00ed lao \u0111\u1ed9ng,… Nh\u1eefng chi ph\u00ed n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00f9 \u0111\u1eafp v\u00e0 doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u c\u00f3 l\u1ee3i nhu\u1eadn sau h\u00e0ng n\u0103m, th\u1eadm ch\u00ed v\u00e0i n\u0103m. Do \u0111\u00f3, ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u00e9n khi \u0111\u01b0\u1ee3c h\u01b0\u1edfng th\u00e0nh qu\u1ea3.\u00a0<\/p>\n

L\u1ee3i th\u1ebf gi\u00fap doanh nghi\u1ec7p mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i th\u00e0nh c\u00f4ng<\/font><\/h3>\n

Theo con s\u1ed1 th\u1ed1ng k\u00ea t\u1ea1i M\u1ef9, trung b\u00ecnh ch\u1ec9 c\u00f3 23% doanh nghi\u1ec7p nh\u1ecf kinh doanh \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i sau 5 n\u0103m kinh doanh, trong khi \u0111\u00f3 t\u1ec9 l\u1ec7 n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 92%. T\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng cao h\u01a1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 nh\u1edd c\u00f3 c\u00e1c l\u1ee3i th\u1ebf sau:<\/p>\n

– Ng\u01b0\u1eddi mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/i> c\u1ee7a ng\u01b0\u1eddi ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kinh doanh, \u0111\u00e2y l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua nhi\u1ec1u n\u0103m.\u00a0<\/p>\n

– Ng\u01b0\u1eddi mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c quy\u1ec1n ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5<\/i> trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00ed nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c b\u00e1n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i cho m\u1ed9t \u0111\u1ed1i t\u00e1c kh\u00e1c trong c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00ed g\u1ea7n k\u1ec1 nhau s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u00e1n c\u00e2n nh\u1eafc tr\u00ean c\u01a1 s\u1edf c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch cho c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.\u00a0<\/p>\n

– Ng\u01b0\u1eddi mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i s\u1ebd \u0111\u01b0\u1ee3c th\u1eeba h\u01b0\u1edfng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/i> nh\u1ea5t \u0111\u1ecbnh t\u1eeb h\u1ec7 th\u1ed1ng.<\/p>\n

– Ng\u01b0\u1eddi mua s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3, gi\u00fap \u0111\u1ee1 t\u1eeb ng\u01b0\u1eddi b\u00e1n<\/i>, c\u00f3 th\u1ec3 l\u00e0 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ea1i l\u00ed quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed9c quy\u1ec1n. Tr\u01b0\u1edbc khi khai tr\u01b0\u01a1ng ng\u01b0\u1eddi mua th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 v\u1ec1 k\u0129 thu\u1eadt, \u0111\u00e0o t\u1ea1o, thi\u1ebft k\u1ebf, l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m, ngu\u1ed3n cung h\u00e0ng, ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o… Sau khi khai tr\u01b0\u01a1ng c\u00f3 th\u1ec3 ng\u01b0\u1eddi b\u00e1n v\u1eabn ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 v\u1ec1 ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 t\u00e1i \u0111\u00e0o t\u1ea1o.\u00a0<\/p>\n

– \u1ede m\u1ed9t s\u1ed1 n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c vay ti\u1ec1n \u01b0u \u0111\u00e3i t\u1eeb ng\u00e2n h\u00e0ng<\/i> n\u1ebfu k\u00ed \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng mua b\u00e1n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i hay ng\u01b0\u1eddi mua quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u00f2n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u00e1n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ee9ng ra b\u1ea3o l\u00e3nh vay ti\u1ec1n<\/i> ng\u00e2n h\u00e0ng. \u0110i\u1ec1u n\u00e0y ch\u01b0a x\u1ea3y ra \u1edf Vi\u1ec7t Nam nh\u01b0ng c\u0169ng l\u00e0 xu th\u1ebf chung c\u1ee7a th\u1eddi k\u00ec h\u1ed9i nh\u1eadp.\u00a0<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00ecnh th\u1ee9c kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (ti\u1ebfng Anh: Franchising) \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb l\u00e2u \u1edf nh\u1eefng n\u01b0\u1edbc c\u00f3 n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n. Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u00e3 du nh\u1eadp v\u00e0o Vi\u1ec7t Nam v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111\u1ecbnh s\u1ebd c\u00e0ng b\u00f9ng n\u1ed5 trong t\u01b0\u01a1ng lai.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29635"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29635"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29635\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}