{"id":29643,"date":"2023-12-07T07:46:32","date_gmt":"2023-12-07T07:46:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/b2c-business-to-consumer-la-gi-cac-loai-mo-hinh-kinh-doanh-b2c.html"},"modified":"2023-12-23T06:10:09","modified_gmt":"2023-12-22T23:10:09","slug":"b2c-business-to-consumer-la-gi-cac-loai-mo-hinh-kinh-doanh-b2c","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/b2c-business-to-consumer-la-gi-cac-loai-mo-hinh-kinh-doanh-b2c.html","title":{"rendered":"B2C (Business To Consumer) l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh B2C"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Uplevo<\/p>\n<\/div>\n<\/div>\n

B2C – Business To Consumer (Doanh nghi\u1ec7p – Ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/font><\/b><\/h4>\n

B2C<\/b> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Business To Consumer<\/b> trong ti\u1ebfng Anh.\u00a0<\/p>\n

B2C<\/b> l\u00e0 thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 giao d\u1ecbch gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a\u00a0doanh nghi\u1ec7p. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p b\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c doanh nghi\u1ec7p B2C.<\/p>\n

B2C tr\u1edf n\u00ean v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn trong th\u1eddi gian bong b\u00f3ng dot-com<\/i> cu\u1ed1i th\u1eadp ni\u00ean 90 khi n\u00f3 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua m\u1ea1ng Internet.\u00a0<\/p>\n

L\u00e0 m\u1ed9t\u00a0m\u00f4 h\u00ecnh kinh doanh, B2C<\/i> c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u00f4 h\u00ecnh\u00a0B2B, trong \u0111\u00f3 ch\u1ec9 s\u1ef1 giao d\u1ecbch gi\u1eefa hai ho\u1eb7c nhi\u1ec1u doanh nghi\u1ec7p v\u1edbi nhau.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h4>\n

B2C<\/b> l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

B2C theo truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 mua s\u1eafm t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 h\u00e0ng, tr\u1ea3 ti\u1ec1n cho vi\u1ec7c xem phim,… Tuy nhi\u00ean, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Internet \u0111\u00e3 t\u1ea1o ra m\u1ed9t k\u00eanh kinh doanh B2C ho\u00e0n to\u00e0n m\u1edbi d\u01b0\u1edbi h\u00ecnh th\u1ee9c\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0ho\u1eb7c b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 qua Internet.\u00a0<\/p>\n

B\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o ph\u1ee5 thu\u1ed9c v\u00e0o doanh s\u1ed1 B2C \u0111\u1ec1u ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd quay l\u1ea1i. Kh\u00f4ng gi\u1ed1ng nh\u01b0 B2B c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c c\u00f4ng ty d\u1ef1a v\u00e0o B2C ph\u1ea3i \u0111\u01b0a ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

C\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh B2C v\u00e0 v\u00ed d\u1ee5\u00a0<\/font><\/h3>\n

Th\u00f4ng th\u01b0\u1eddng c\u00f3 5 lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh B2C tr\u1ef1c tuy\u1ebfn m\u00e0 h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

1. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/b><\/p>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t, trong \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng h\u00f3a t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c phi\u00ean b\u1ea3n tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c nhau.\u00a0<\/p>\n

2. Trung gian tr\u1ef1c tuy\u1ebfn<\/b><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u1ef1c s\u1ef1 s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 gi\u1eef vai tr\u00f2 k\u1ebft h\u1ee3p ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n v\u1edbi nhau.<\/p>\n

3. B2C d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o<\/b><\/p>\n

M\u00f4 h\u00ecnh n\u00e0y s\u1eed d\u1ee5ng n\u1ed9i dung mi\u1ec5n ph\u00ed, cho ph\u00e9p kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang web. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/p>\n

4. B2C d\u1ef1a v\u00e0o c\u1ed9ng \u0111\u1ed3ng<\/b><\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean s\u1edf th\u00edch chung, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng trang web nh\u01b0 th\u1ebf n\u00e0y s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n

5. B2C d\u1ef1a tr\u00ean ph\u00ed<\/b><\/p>\n

C\u00e1c trang web tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 Netflix thu ph\u00ed \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp n\u1ed9i dung c\u1ee7a h\u1ecd.\u00a0Trang web c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung mi\u1ec5n ph\u00ed, nh\u01b0ng c\u00f3 gi\u1edbi h\u1ea1n, v\u00e0 s\u1ebd t\u00ednh ph\u00ed cho h\u1ea7u h\u1ebft n\u1ed9i dung. (Theo Investopedia)<\/i><\/p>\n

Ph\u00e2n bi\u1ec7t B2C v\u00e0 B2B\u00a0<\/span><\/b><\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
C\u01a1 s\u1edf so s\u00e1nh<\/font><\/th>\nB2B\u00a0<\/font><\/th>\nB2C<\/font><\/th>\n<\/tr>\n<\/thead>\n
\u0110\u1ecbnh ngh\u0129a<\/b><\/td>\nDoanh nghi\u1ec7p b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p<\/td>\nDoanh nghi\u1ec7p b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
Kh\u00e1ch h\u00e0ng<\/b><\/td>\nDoanh nghi\u1ec7p<\/td>\nNg\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/td>\n<\/tr>\n
\u0110\u1ed1i t\u01b0\u1ee3ng t\u1eadp trung<\/b><\/td>\nM\u1ed1i quan h\u1ec7<\/td>\nS\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a<\/b><\/td>\nL\u1edbn<\/td>\nNh\u1ecf<\/td>\n<\/tr>\n
M\u1ed1i quan h\u1ec7<\/b><\/td>\n\n

Nh\u00e0 cung c\u1ea5p – Nh\u00e0 s\u1ea3n xu\u1ea5t<\/p>\n

Nh\u00e0 s\u1ea3n xu\u1ea5t – Nh\u00e0 b\u00e1n bu\u00f4n<\/p>\n

Nh\u00e0 b\u00e1n bu\u00f4n – Nh\u00e0 b\u00e1n l\u1ebb<\/p>\n<\/p>\n<\/td>\n

Nh\u00e0 b\u00e1n l\u1ebb – Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
Chu k\u00ec mua b\u00e1n<\/b><\/td>\nD\u00e0i<\/td>\nNg\u1eafn<\/td>\n<\/tr>\n
L\u00ed do quy\u1ebft \u0111\u1ecbnh mua<\/b><\/td>\nDo \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch h\u1ee3p l\u00ed, d\u1ef1a tr\u00ean nhu c\u1ea7u<\/td>\nDo c\u1ea3m x\u00fac, ph\u1ee5 thu\u1ed9c v\u00e0o mong mu\u1ed1n<\/td>\n<\/tr>\n
\u0110i\u1ec1u t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/b><\/td>\nS\u1ef1 tin t\u01b0\u1edfng v\u00e0 m\u1ed1i quan h\u1ec7 h\u1ed7 tr\u1ee3 l\u1eabn nhau<\/td>\nQu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
\n Kh\u00e1c v\u1edbi B2B, m\u00f4 h\u00ecnh B2C (Business To Consumer) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i tr\u00ean th\u1ebf gi\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29643"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29643"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29643\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}