{"id":29645,"date":"2023-12-07T07:46:37","date_gmt":"2023-12-07T07:46:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/b2b-business-to-business-la-gi-su-khac-biet-giua-b2b-va-b2c.html"},"modified":"2023-12-23T06:10:09","modified_gmt":"2023-12-22T23:10:09","slug":"b2b-business-to-business-la-gi-su-khac-biet-giua-b2b-va-b2c","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/b2b-business-to-business-la-gi-su-khac-biet-giua-b2b-va-b2c.html","title":{"rendered":"B2B (Business To Business) l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa B2B v\u00e0 B2C"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Freepik<\/p>\n<\/div>\n<\/div>\n

B2B – Business To Business (Doanh nghi\u1ec7p – Doanh nghi\u1ec7p)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a\u00a0<\/font><\/b><\/h4>\n

B2B<\/b> hay B to B<\/b> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Business To Business<\/b> trong ti\u1ebfng Anh.<\/p>\n

B2B<\/b> l\u00e0 thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i nh\u01b0 trao \u0111\u1ed5i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng tin (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) gi\u1eefa c\u00e1c\u00a0doanh nghi\u1ec7p\u00a0v\u1edbi nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi b\u00e1n bu\u00f4n hay gi\u1eefa ng\u01b0\u1eddi b\u00e1n bu\u00f4n v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb.<\/p>\n

B2B l\u00e0 h\u00ecnh th\u1ee9c kinh doanh \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau, ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1eefa m\u1ed9t c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n. B2B tr\u00e1i ng\u01b0\u1ee3c v\u1edbi giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Business-To-Consumer,\u00a0B2C) v\u00e0 doanh nghi\u1ec7p v\u1edbi ch\u00ednh ph\u1ee7 (Business-To-Government, B2G).\u00a0(Theo\u00a0Investopedia<\/i>)<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

M\u1eb7c d\u00f9 ho\u1ea1t \u0111\u1ed9ng gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p t\u1ed3n t\u1ea1i \u1edf c\u1ea3 h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, nh\u01b0ng t\u1eeb vi\u1ebft t\u1eaft B2B ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng giao d\u1ecbch tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

C\u00e1c giao d\u1ecbch B2B th\u01b0\u1eddng ph\u1ed5 bi\u1ebfn trong m\u1ed9t chu\u1ed7i cung \u1ee9ng \u0111i\u1ec3n h\u00ecnh, l\u00e0 khi c\u00e1c c\u00f4ng ty mua c\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 s\u1ea3n ph\u1ea9m nh\u01b0 nguy\u00ean li\u1ec7u th\u00f4 \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c qui tr\u00ecnh s\u1ea3n xu\u1ea5t. Th\u00e0nh ph\u1ea9m sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n cho c\u00e1c c\u00e1 nh\u00e2n th\u00f4ng qua c\u00e1c giao d\u1ecbch B2C.<\/p>\n

V\u1ec1 h\u00ecnh th\u1ee9c giao ti\u1ebfp, B2B \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u00e0 nh\u00e2n vi\u00ean t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c nhau c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ki\u1ec3u giao ti\u1ebfp gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a hai ho\u1eb7c nhi\u1ec1u c\u00f4ng ty \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 giao ti\u1ebfp B2B.\u00a0(Theo\u00a0Investopedia<\/i>)<\/p>\n

Ph\u00e2n bi\u1ec7t B2B v\u00e0 B2C<\/font><\/span><\/h3>\n
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Medium<\/p>\n<\/div>\n<\/div>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
C\u01a1 s\u1edf so s\u00e1nh<\/th>\nB2B\u00a0<\/th>\nB2C<\/th>\n<\/tr>\n<\/thead>\n
\u0110\u1ecbnh ngh\u0129a<\/td>\nDoanh nghi\u1ec7p b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p<\/td>\nDoanh nghi\u1ec7p b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
Kh\u00e1ch h\u00e0ng<\/td>\nDoanh nghi\u1ec7p<\/td>\nNg\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/td>\n<\/tr>\n
\u0110\u1ed1i t\u01b0\u1ee3ng t\u1eadp trung<\/td>\nM\u1ed1i quan h\u1ec7<\/td>\nS\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a<\/td>\nL\u1edbn<\/td>\nNh\u1ecf<\/td>\n<\/tr>\n
M\u1ed1i quan h\u1ec7<\/td>\n\n
Nh\u00e0 cung c\u1ea5p – Nh\u00e0 s\u1ea3n xu\u1ea5t<\/div>\n
Nh\u00e0 s\u1ea3n xu\u1ea5t – Nh\u00e0 b\u00e1n bu\u00f4n<\/div>\n
Nh\u00e0 b\u00e1n bu\u00f4n – Nh\u00e0 b\u00e1n l\u1ebb<\/div>\n<\/td>\n
Nh\u00e0 b\u00e1n l\u1ebb – Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
Chu k\u00ec mua b\u00e1n<\/td>\nD\u00e0i<\/td>\nNg\u1eafn<\/td>\n<\/tr>\n
L\u00ed do quy\u1ebft \u0111\u1ecbnh mua<\/td>\nDo \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch h\u1ee3p l\u00ed, d\u1ef1a tr\u00ean nhu c\u1ea7u<\/td>\nDo c\u1ea3m x\u00fac, ph\u1ee5 thu\u1ed9c v\u00e0o mong mu\u1ed1n<\/td>\n<\/tr>\n
\u0110i\u1ec1u t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/td>\nS\u1ef1 tin t\u01b0\u1edfng v\u00e0 m\u1ed1i quan h\u1ec7 h\u1ed7 tr\u1ee3 l\u1eabn nhau<\/td>\nQu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

(Theo\u00a0keydifferences.com<\/i>)<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 B2B<\/font><\/h3>\n

Giao d\u1ecbch gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. C\u00e1c giao d\u1ecbch nh\u01b0 v\u1eady d\u1ef1a v\u00e0o ng\u01b0\u1eddi qu\u1ea3n l\u00ed t\u00e0i kho\u1ea3n c\u1ee7a c\u00f4ng ty \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p kh\u00e1c.\u00a0<\/p>\n

M\u1ed1i quan h\u1ec7 B2B<\/b> c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c vun \u0111\u1eafp, th\u01b0\u1eddng l\u00e0 th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c chuy\u00ean nghi\u1ec7p tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng, \u0111\u1ec3 c\u00e1c giao d\u1ecbch di\u1ec5n ra th\u00e0nh c\u00f4ng. Th\u1ef1c h\u00e0nh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng c\u0169ng gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/p>\n

\u1ea4n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i s\u1ebd h\u1ed7 tr\u1ee3 ph\u1ea7n n\u00e0o, cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o gi\u1ea5y v\u00e0 b\u00e1o \u0111i\u1ec7n t\u1eed. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i c\u0169ng gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 n\u00f3 cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c. (Theo\u00a0Investopedia<\/i>)<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/i><\/b><\/p>\n

H\u00ecnh th\u1ee9c giao d\u1ecbch B2B r\u1ea5t ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty trong s\u1ea3n xu\u1ea5t. \u0110i\u1ec3n h\u00ecnh Samsung l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p l\u1edbn nh\u1ea5t c\u1ee7a Apple trong vi\u1ec7c s\u1ea3n xu\u1ea5t iPhone. Apple c\u0169ng gi\u1eef m\u1ed1i quan h\u1ec7 B2B v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Intel, Panasonic v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1n d\u1eabn Micron Technology.<\/p>\n

Giao d\u1ecbch B2B c\u0169ng l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4. Nhi\u1ec1u b\u1ed9 ph\u1eadn xe \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u1ed9c l\u1eadp, v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 mua c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec3 l\u1eafp r\u00e1p th\u00e0nh m\u1ed9t chi\u1ebfc xe ho\u00e0n ch\u1ec9nh. V\u00ed d\u1ee5, l\u1ed1p, \u00e1c-quy, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed,… th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi nhi\u1ec1u c\u00f4ng ty kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n tr\u1ef1c ti\u1ebfp cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4.<\/p>\n

C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u0169ng tham gia v\u00e0o c\u00e1c giao d\u1ecbch B2B<\/b>. C\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 qu\u1ea3n l\u00ed t\u00e0i s\u1ea3n, gi\u00fap vi\u1ec7c v\u00e0 d\u1ecdn d\u1eb9p c\u00f4ng nghi\u1ec7p th\u01b0\u1eddng b\u00e1n c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c, thay v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n.\u00a0(Theo\u00a0Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B2B (Business To Business) h\u00ecnh th\u1ee9c kinh doanh \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. B2B tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n v\u1edbi giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C).\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29645"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29645"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29645\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}