{"id":30010,"date":"2023-12-07T08:52:20","date_gmt":"2023-12-07T08:52:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-qui-ket-attribution-analysis-la-gi-dac-diem.html"},"modified":"2023-12-23T06:11:24","modified_gmt":"2023-12-22T23:11:24","slug":"phan-tich-qui-ket-attribution-analysis-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-qui-ket-attribution-analysis-la-gi-dac-diem.html","title":{"rendered":"Ph\u00e2n t\u00edch qui k\u1ebft (Attribution analysis) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div type=\"Photo\" class=\"VCSortableInPreviewMode\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[nh\u1eadp ch\u00fa th\u00edch]\">\u1ea2nh minh h\u1ecda. Ngu\u1ed3n: Beauty Forum.<\/p>\n<\/div>\n<\/div>\n<h2><b><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u00e2n t\u00edch qui k\u1ebft<\/font><\/b><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Ph\u00e2n t\u00edch qui k\u1ebft<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0<b>Attribution Analysis.<\/b><\/p>\n<p><b>Ph\u00e2n t\u00edch qui k\u1ebft<\/b> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tinh vi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00ed qu\u0129. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o ba y\u1ebfu t\u1ed1: phong c\u00e1ch \u0111\u1ea7u t\u01b0 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed, l\u1ef1a ch\u1ecdn c\u1ed5 phi\u1ebfu c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3. N\u00f3 c\u1ed1 g\u1eafng cung c\u1ea5p m\u1ed9t\u00a0ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng\u00a0v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 tri\u1ebft l\u00ed \u0111\u1ea7u t\u01b0 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed qu\u0129 d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a qu\u0129.<\/p>\n<h3><b><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Ph\u00e2n t\u00edch qui k\u1ebft<\/font><\/b><\/h3>\n<p>Ph\u00e2n t\u00edch qui k\u1ebft b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh lo\u1ea1i t\u00e0i s\u1ea3n m\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed qu\u0129 ch\u1ecdn \u0111\u1ea7u t\u01b0. \u0110i\u1ec1u n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t \u0111i\u1ec3m chu\u1ea9n chung \u0111\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t. M\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 lo\u1ea1i ch\u1ee9ng kho\u00e1n m\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed ch\u1ecdn v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang b\u1eaft ngu\u1ed3n. V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n c\u00f3 th\u1ec3 l\u00e0 thu nh\u1eadp c\u1ed1 \u0111\u1ecbnh ch\u00e2u \u00c2u ho\u1eb7c c\u1ed5 ph\u1ea7n c\u00f4ng ngh\u1ec7 c\u1ee7a M\u1ef9.<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo trong ph\u00e2n t\u00edch qui k\u1ebft l\u00e0 x\u00e1c \u0111\u1ecbnh phong c\u00e1ch \u0111\u1ea7u t\u01b0 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed. Gi\u1ed1ng nh\u01b0 ph\u00e2n lo\u1ea1i t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf tr\u00ean, m\u1ed9t phong c\u00e1ch s\u1ebd cung c\u1ea5p \u0111i\u1ec3m chu\u1ea9n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed. Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch phong c\u00e1ch \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o c\u00e1c c\u1ed5 phi\u1ebfu m\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed n\u1eafm gi\u1eef. Ch\u00fang c\u00f3\u00a0gi\u00e1 tr\u1ecb v\u1ed1n ho\u00e1 th\u1ecb tr\u01b0\u1eddng\u00a0l\u1edbn hay nh\u1ecf? Ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb hay m\u1ee9c t\u0103ng tr\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/p>\n<p>Bill Sharpe \u0111\u00e3 gi\u1edbi thi\u1ec7u ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch phong c\u00e1ch \u0111\u1ea7u t\u01b0 th\u1ee9 hai v\u00e0o n\u0103m 1988. Ph\u00e2n t\u00edch phong c\u00e1ch d\u1ef1a tr\u00ean l\u1ee3i nhu\u1eadn (RBSA) x\u00e2y d\u1ef1ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 l\u00e3i c\u1ee7a m\u1ed9t qu\u0129 b\u1ea5t k\u00ec v\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f3 l\u1ecbch s\u1eed hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Sharpe \u0111\u00e3 s\u1eeda \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p n\u00e0y b\u1eb1ng m\u1ed9t k\u0129 thu\u1eadt m\u00e0 \u00f4ng g\u1ecdi l\u00e0 t\u1ed1i \u01b0u h\u00f3a b\u1eadc hai, cho ph\u00e9p \u00f4ng g\u00e1n m\u1ed9t h\u1ed7n h\u1ee3p c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd nh\u1ea5t v\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed.<\/p>\n<p>Khi m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch qui k\u1ebft x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 k\u1ebft h\u1ee3p c\u1ed5 phi\u1ebfu, h\u1ecd c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t \u0111i\u1ec3m chu\u1ea9n l\u1ee3i nhu\u1eadn t\u00f9y ch\u1ec9nh m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed. M\u1ed9t ph\u00e2n t\u00edch nh\u01b0 v\u1eady s\u1ebd l\u00e0m r\u00f5 m\u1ee9c l\u1ee3i nhu\u1eadn v\u01b0\u1ee3t qu\u00e1, hay c\u00f2n g\u1ecdi l\u00e0 alpha, m\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u00ean c\u00e1c \u0111i\u1ec3m chu\u1ea9n \u0111\u00f3.\u00a0<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo trong ph\u00e2n t\u00edch qui k\u1ebft l\u00e0 c\u1ed1 g\u1eafng gi\u1ea3i th\u00edch alpha \u0111\u00f3. C\u00f3 ph\u1ea3i alpha \u0111\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1ch ng\u01b0\u1eddi qu\u1ea3n l\u00ed ch\u1ecdn c\u1ed5 phi\u1ebfu, l\u1ef1a ch\u1ecdn ng\u00e0nh hay th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng? \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh alpha \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c c\u1ed5 phi\u1ebfu c\u1ee7a h\u1ecd, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 tr\u1eeb \u0111i ph\u1ea7n alpha \u0111\u01b0\u1ee3c qui cho ng\u00e0nh v\u00e0 th\u1eddi gian.\u00a0<\/p>\n<p>M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c \u0111i\u1ec3m chu\u1ea9n t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c ng\u00e0nh \u0111\u01b0\u1ee3c ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed v\u00e0 th\u1eddi gian giao d\u1ecbch c\u1ee7a h\u1ecd. N\u1ebfu h\u1ec7 s\u1ed1 alpha c\u1ee7a qu\u0129 l\u00e0 13%, th\u00ec m\u1ed9t ph\u1ea7n trong 13% \u0111\u00f3 l\u00e0 alpha c\u1ee7a vi\u1ec7c l\u1ef1a ch\u1ecdn ng\u00e0nh v\u00e0 th\u1eddi gian mua ho\u1eb7c b\u00e1n c\u1ed5 phi\u1ebfu ng\u00e0nh \u0111\u00f3. Ph\u1ea7n c\u00f2n l\u1ea1i s\u1ebd l\u00e0 alpha c\u1ee7a vi\u1ec7c l\u1ef1a ch\u1ecdn c\u1ed5 phi\u1ebfu.<\/p>\n<p> (Theo\u00a0<i>Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ph\u00e2n t\u00edch qui k\u1ebft (ti\u1ebfng Anh: Attribution Analysis) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tinh vi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00ed qu\u0129.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30010"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=30010"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30010\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=30010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=30010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=30010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}