{"id":30504,"date":"2023-12-07T09:20:52","date_gmt":"2023-12-07T09:20:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-thu-hoach-harvest-strategy-la-gi.html"},"modified":"2023-12-23T06:13:21","modified_gmt":"2023-12-22T23:13:21","slug":"chien-luoc-thu-hoach-harvest-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-thu-hoach-harvest-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch (Harvest Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch <\/b>trong ti\u1ebfng Anh l\u00e0 Harvest Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/i>\u00a0bao g\u1ed3m vi\u1ec7c gi\u1ea3m ho\u1eb7c ch\u1ea5m d\u1ee9t \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m, d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh kinh doanh \u0111\u1ec3 c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 g\u1eb7t h\u00e1i – hay “thu ho\u1ea1ch” \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/i> th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o cu\u1ed1i v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m, l\u00fac n\u00e0y \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng gi\u00fap t\u0103ng doanh thu.<\/p>\n

Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/font><\/h3>\n

C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 v\u00f2ng \u0111\u1eddi; v\u00e0 khi s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111i qua g\u1ea7n h\u1ebft v\u00f2ng \u0111\u1eddi, th\u00ec vi\u1ec7c t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0 b\u1ed5 sung marketing cho n\u00f3 th\u01b0\u1eddng kh\u00f4ng mang l\u1ea1i th\u00eam l\u1ee3i \u00edch g\u00ec. Giai \u0111o\u1ea1n n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 giai \u0111o\u1ea1n cash cow (t\u1ea1m d\u1ecbch: b\u00f2 ti\u1ec1n m\u1eb7t)<\/p>\n

Do \u0111\u00f3, s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch <\/i>s\u1ebd cho ph\u00e9p c\u00e1c c\u00f4ng ty thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch ho\u1eb7c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m r\u01a1i v\u00e0o giai \u0111o\u1ea1n suy gi\u1ea3m.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1eed d\u1ee5ng s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ec3 t\u00e0i tr\u1ee3 cho vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m m\u1edbi. Ngo\u00e0i ra, ti\u1ec1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n h\u00e0nh c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 th\u1ec3 ch\u1ea5m d\u1ee9t \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m c\u00f3 ga hi\u1ec7n h\u00e0nh c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00e1i ph\u00e2n b\u1ed5 v\u1ed1n cho d\u00f2ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c m\u1edbi.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/i>. Th\u01b0\u1eddng th\u00ec h\u1ecd s\u1ebd d\u1ef1a v\u00e0o\u00a0l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\u00a0\u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1, t\u1eeb \u0111\u00f3 gi\u1ea3m ho\u1eb7c lo\u1ea1i b\u1ecf chi ph\u00ed marketing cho s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/p>\n

Trong th\u1eddi gian thu ho\u1ea1ch, c\u00f4ng ty c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf ho\u1eb7c lo\u1ea1i b\u1ecf\u00a0chi ph\u00ed t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh, v\u00ed d\u1ee5 nh\u01b0 kh\u00f4ng mua th\u00eam thi\u1ebft b\u1ecb m\u1edbi c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho s\u1ea3n ph\u1ea9m s\u1eafp b\u1ecb ch\u1ea5m d\u1ee9t. Ngo\u00e0i ra, c\u00f4ng ty c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf chi ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch <\/i>c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c lo\u1ea1i b\u1ecf d\u1ea7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m khi ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 khi\u1ebfn cho ch\u00fang b\u1ecb l\u1ed7i th\u1eddi.\u00a0<\/p>\n

V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty b\u00e1n h\u1ec7 th\u1ed1ng d\u00e0n m\u00e1y \u00e2m thanh n\u1ed5i d\u1ea7n lo\u1ea1i b\u1ecf m\u00e1y quay \u0111\u0129a \u0111\u1ec3 b\u00e1n \u0111\u1ea7u \u0111\u0129a CD; khi doanh s\u1ed1 \u0111\u0129a compact t\u0103ng v\u1ecdt v\u00e0 doanh s\u1ed1 \u0111\u0129a vinyl gi\u1ea3m.\u00a0<\/p>\n

Ngo\u00e0i ra, khi doanh s\u1ed1 s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi m\u1ee9c doanh s\u1ed1 m\u1ee5c ti\u00eau, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf d\u1ea7n c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan kh\u1ecfi danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd.<\/p>\n

M\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed kh\u00e1c l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/i> khi ch\u00fang nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi; v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi h\u01a1n.<\/p>\n

L\u01b0u \u00fd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/font><\/h4>\n

Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/i> c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh do nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m ho\u1eb7c ng\u01b0\u1eddi giao d\u1ecbch th\u1ef1c hi\u1ec7n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0chi\u1ebfn l\u01b0\u1ee3c r\u00fat lui, khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm c\u00e1ch tho\u00e1t kh\u1ecfi kho\u1ea3n \u0111\u1ea7u t\u01b0 sau khi n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch<\/b> \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c v\u00e0o c\u00e1c d\u1ef1 \u00e1n m\u1edbi. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u01b0\u1edbc t\u00ednh r\u1eb1ng s\u1ebd m\u1ea5t t\u1eeb ba \u0111\u1ebfn 5 n\u0103m \u0111\u1ec3 thu h\u1ed3i l\u1ea1i kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/p>\n

(Tham kh\u1ea3o: Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch (ti\u1ebfng Anh: Harvest Strategy) bao g\u1ed3m vi\u1ec7c gi\u1ea3m ho\u1eb7c ch\u1ea5m d\u1ee9t \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m, d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh kinh doanh \u0111\u1ec3 c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30504"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=30504"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30504\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=30504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=30504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=30504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}