{"id":30506,"date":"2023-12-07T09:21:03","date_gmt":"2023-12-07T09:21:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-so-cam-tinh-xa-hoi-social-sentiment-indicator-la-gi-cac-loai-chi-so-cam-tinh-xa-hoi.html"},"modified":"2023-12-23T06:13:21","modified_gmt":"2023-12-22T23:13:21","slug":"chi-so-cam-tinh-xa-hoi-social-sentiment-indicator-la-gi-cac-loai-chi-so-cam-tinh-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-so-cam-tinh-xa-hoi-social-sentiment-indicator-la-gi-cac-loai-chi-so-cam-tinh-xa-hoi.html","title":{"rendered":"Ch\u1ec9 s\u1ed1 c\u1ea3m t\u00ednh x\u00e3 h\u1ed9i (Social Sentiment Indicator) l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1 c\u1ea3m t\u00ednh x\u00e3 h\u1ed9i"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\"><i>H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ch\u1ec9 s\u1ed1 c\u1ea3m t\u00ednh x\u00e3 h\u1ed9i <\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i <\/b>trong ti\u1ebfng Anh l\u00e0<b> Social Sentiment Indicator.<\/b><\/p>\n<p><i>Ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i<\/i> ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n<p>C\u00e1c<i> ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i <\/i>cho ph\u00e9p doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m \u0111\u00fang v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n. Ch\u00fang c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ef1 \u0111o\u00e1n v\u1ec1 gi\u00e1 c\u1ea3 c\u1ee7a m\u1ed9t c\u1ed5 phi\u1ebfu ni\u00eam y\u1ebft c\u00f4ng khai.<\/p>\n<p>Gi\u1eef cho kh\u00e1ch h\u00e0ng vui v\u1ebb l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty nh\u1eafm \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. Khi c\u00f4ng ch\u00fang h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1c c\u1ee7a h\u1ecd v\u1edbi nh\u00e0 cung c\u1ea5p, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd t\u0103ng.<\/p>\n<p>Th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1 gi\u00fap c\u00f4ng ty v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng ty \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. C\u00e1c <i>ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i <\/i>c\u00f3 th\u1ec3 cho bi\u1ebft r\u1ea5t nhi\u1ec1u v\u1ec1 nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 m\u1ed9t c\u00f4ng ty, hay \u00edt nh\u1ea5t l\u00e0 v\u1ec1 nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c n\u00f3i v\u1ec1 c\u00f4ng ty tr\u00ean nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y tr\u00edch xu\u1ea5t th\u00f4ng tin t\u1eeb nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng c\u00f4ng khai tr\u00ean Facebook, Twitter, blog v\u00e0 c\u00e1c di\u1ec5n \u0111\u00e0n.\u00a0<\/p>\n<p>N\u1ebfu <i>ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i<\/i> cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i ti\u00eau c\u1ef1c v\u1ec1 danh ti\u1ebfng c\u00f4ng ty, th\u00ec c\u00f4ng ty c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc n\u00f3 tr\u1ea7m tr\u1ecdng h\u01a1n v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u01afu \u0111i\u1ec3m c\u1ee7a ch\u1ec9 s\u1ed1 c\u1ea3m t\u00ednh x\u00e3 h\u1ed9i<\/font><\/h3>\n<p>&#8211; X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi<\/p>\n<p>&#8211; X\u00e2y d\u1ef1ng c\u00e1c\u00a0chi\u1ebfn d\u1ecbch marketing\u00a0t\u1ed1t v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang<\/p>\n<p>&#8211; X\u00e1c \u0111\u1ecbnh c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/p>\n<p>&#8211; \u0110\u00e1nh gi\u00e1 nh\u1eefng g\u00ec c\u1ea7n m\u1edf r\u1ed9ng, v\u00e0 nh\u1eefng g\u00ec c\u1ea7n ph\u1ea3i gi\u1ea3m ho\u1eb7c thay \u0111\u1ed5i<\/p>\n<p>&#8211; B\u1ea3o v\u1ec7 v\u00e0 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c <i>ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i <\/i>b\u1edfi v\u00ec lo\u1ea1i th\u00f4ng tin m\u00e0 ch\u00fang thu th\u1eadp th\u01b0\u1eddng c\u00f3 li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu. N\u1ebfu m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ed9t nhi\u00ean b\u1eaft \u0111\u1ea7u ph\u00e0n n\u00e0n v\u1ec1 c\u00f4ng ty n\u00e0o \u0111\u00f3, anh ta ho\u1eb7c c\u00f4 ta c\u00f3 th\u1ec3 b\u00e1n c\u1ed5 phi\u1ebfu \u0111\u00f3 \u0111i tr\u01b0\u1edbc khi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ea3n \u1ee9ng.\u00a0<\/p>\n<p>M\u1eb7t kh\u00e1c, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 mua v\u00e0o m\u1ed9t lo\u1ea1i c\u1ed5 phi\u1ebfu m\u00e0 h\u1ecd tin r\u1eb1ng \u0111\u00e3 b\u1ecb c\u00e1c tin \u0111\u1ed3n tr\u00ean m\u1ea1ng \u0111\u00e1nh gi\u00e1 th\u1ea5p qu\u00e1 m\u1ee9c.<\/p>\n<h4><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1 c\u1ea3m t\u00ednh x\u00e3 h\u1ed9i<\/font><\/h4>\n<p><b>Th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed<\/b><\/p>\n<p>C\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 IBM \u0111\u00e3 t\u00ecm c\u00e1ch th\u00fac \u0111\u1ea9y nhu c\u1ea7u b\u00ecnh lu\u1eadn tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n <i>ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i <\/i>c\u1ee7a ri\u00eang m\u00ecnh. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ec3 thao c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 xu h\u01b0\u1edbng c\u1ee7a c\u00e1c tweet v\u1ec1 m\u1ed7i ng\u01b0\u1eddi ch\u01a1i trong c\u00e1c tr\u1eadn \u0111\u1ea5u.<\/p>\n<p><b>Kinh t\u1ebf<\/b><\/p>\n<p>M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra c\u00e1c <b>ch\u1ec9 s\u1ed1 <span>c\u1ea3m t\u00ednh<\/span> x\u00e3 h\u1ed9i <\/b>\u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 n\u1ec1n kinh t\u1ebf. V\u00ed d\u1ee5, Wall Street Journal-IHS United States Social Sentiment Index ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong h\u01a1n 5 tri\u1ec7u tin nh\u1eafn m\u1ed7i ng\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a theo th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 gi\u1edbi t\u00ednh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng.<\/p>\n<p>(Tham kh\u1ea3o: <i>investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ch\u1ec9 s\u1ed1 c\u1ea3m t\u00ednh x\u00e3 h\u1ed9i (ti\u1ebfng Anh: Social Sentiment Indicator) ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30506"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=30506"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30506\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=30506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=30506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=30506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}