{"id":30508,"date":"2023-12-07T09:21:09","date_gmt":"2023-12-07T09:21:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nguoi-dung-hoat-dong-hang-ngay-daily-active-users-dau-la-gi.html"},"modified":"2023-12-23T06:13:21","modified_gmt":"2023-12-22T23:13:21","slug":"nguoi-dung-hoat-dong-hang-ngay-daily-active-users-dau-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nguoi-dung-hoat-dong-hang-ngay-daily-active-users-dau-la-gi.html","title":{"rendered":"Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (Daily Active Users – DAU) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/b> trong ti\u1ebfng Anh l\u00e0 Daily Active Users <\/b>ho\u1eb7c Daily Active User<\/b>, vi\u1ebft t\u1eaft l\u00e0 DAU<\/b>.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/i> (DAU) l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m web trong m\u1ed9t ng\u00e0y.<\/p>\n

DAU c\u00f3 th\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u th\u00f4ng tin, \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ti\u1ebft l\u1ed9 xu h\u01b0\u1edbng, v\u00e0 th\u1eadm ch\u00ed bi\u1ec3u th\u1ecb h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Tuy nhi\u00ean DAU c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t con s\u1ed1 v\u00f4 ngh\u0129a, v\u00e0 nhi\u1ec1u c\u00f4ng ty th\u00edch b\u00e1o c\u00e1o d\u1eef li\u1ec7u DAU \u1ea5n t\u01b0\u1ee3ng m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa \u00fd t\u1edbi DAU, lu\u00f4n nh\u1eafm \u0111\u1ebfn vi\u1ec7c t\u0103ng tr\u01b0\u1edfng n\u00f3, v\u00e0 ph\u1ea3i c\u00f3 c\u00e1ch t\u00ednh v\u00e0 theo d\u00f5i DAU r\u00f5 r\u00e0ng.<\/p>\n

X\u00e1c \u0111\u1ecbnh DAU<\/b><\/p>\n

Thu\u1eadt ng\u1eef “ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng” nghe qua c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, nh\u01b0ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t \u0111\u1ecbnh ngh\u0129a v\u1ec1 DAU cho ch\u00ednh m\u00ecnh t\u00f9y theo c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5, li\u1ec7u “ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng” ch\u1ec9 c\u1ea7n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng nh\u1eadp v\u00e0o trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p, hay h\u1ecd ph\u1ea3i chia s\u1ebb m\u1ed9t n\u00e0o dung ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3?\u00a0<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 s\u1eed d\u1ee5ng ti\u00eau chu\u1ea9n c\u1ee7a ri\u00eang m\u00ecnh khi ph\u00e2n lo\u1ea1i “ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng”, nh\u01b0ng h\u1ecd c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 v\u00e0 nh\u1ea5t qu\u00e1n theo \u0111\u1ecbnh ngh\u0129a \u0111\u00f3 khi \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u DAU.<\/p>\n

Vai tr\u00f2 c\u1ee7a DAU<\/font><\/h3>\n

M\u1ecdi c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng theo\u00a0m\u00f4 h\u00ecnh SaaS\u00a0\u0111\u1ec1u nh\u1eafm \u0111\u1ebfn c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau: t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng v\u1eefng ch\u1eafc, b\u1ec1n v\u1eefng. Vi\u1ec7c \u0111o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u00e0ng ng\u00e0y c\u1ee7a \u1ee9ng d\u1ee5ng ho\u1eb7c trang web s\u1ebd mang l\u1ea1i m\u1ed9t ki\u1ec3u nh\u1eadn th\u1ee9c v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang xem x\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Gi\u1eef ch\u00e2n v\u00e0 ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Theo d\u00f5i DAU cho doanh nghi\u1ec7p bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, nh\u01b0ng doanh nghi\u1ec7p c\u0169ng ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 ti\u1ebfp t\u1ee5c quay l\u1ea1i.<\/p>\n

Khi doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t c\u01a1 s\u1edf \u0111\u1ec3 t\u00ednh DAU, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n t\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c c\u1ea7n gi\u1ea3i quy\u1ebft. Nh\u01b0ng c\u1ea7n ph\u1ea3i ghi nh\u1edb r\u1eb1ng DAU kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 duy nh\u1ea5t doanh nghi\u1ec7p n\u00ean d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n.\u00a0<\/p>\n

L\u01b0u \u00fd v\u1ec1 DAU<\/font><\/h4>\n

Gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p X ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh SaaS \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb n\u1ed9i dung. N\u1ebfu DAU c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1ec9 \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng nh\u1eadp m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn li\u1ec7u h\u1ecd c\u00f3 chia s\u1ebb n\u1ed9i dung kh\u00f4ng, th\u00ec d\u1eef li\u1ec7u DAU c\u00f3 th\u1ec3 cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng nh\u1eadp c\u1ee7a trang web \u0111\u00e3 t\u0103ng, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng c\u00f3 ai chia s\u1ebb b\u1ea5t c\u1ee9 n\u1ed9i dung g\u00ec. V\u00e0 n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chia s\u1ebb b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c h\u1ecd.<\/p>\n

Ngo\u00e0i ra, v\u00ec c\u00e1ch x\u00e1c \u0111\u1ecbnh “ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng” gi\u1eefa c\u00e1c c\u00f4ng ty l\u00e0 kh\u00e1c nhau, n\u00ean doanh nghi\u1ec7p kh\u00f4ng n\u00ean so s\u00e1nh c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c.\u00a0<\/p>\n

V\u00ed d\u1ee5, Facebook \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c n\u00e0o, b\u1eb1ng c\u00e1ch “th\u00edch, chia s\u1ebb, nh\u1eadn x\u00e9t, nh\u1eafn tin ho\u1eb7c nh\u1ea5n v\u00e0o li\u00ean k\u1ebft kh\u00e1c”.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 nh\u1ea5p v\u00e0o “th\u00edch” trong ph\u1ea7n b\u00ecnh lu\u1eadn c\u1ee7a b\u00e0i vi\u1ebft tr\u1ef1c tuy\u1ebfn \u1edf \u0111\u00e2u \u0111\u00f3; nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 anh ta\/ c\u00f4 ta \u0111\u00e3 \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh.<\/p>\n

Trong khi \u0111\u00f3, m\u1ed9t c\u00f4ng ty kh\u00e1c c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i “ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng” l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng nh\u1eadp v\u00e0o trang web c\u1ee7a h\u1ecd. Do \u0111\u00f3 vi\u1ec7c so s\u00e1nh DAU c\u1ee7a Facebook v\u00e0 c\u00f4ng ty n\u00e0y s\u1ebd kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec.<\/p>\n

(Tham kh\u1ea3o: Daily Active User (DAU), baremetrics.com; Monthly Active Users (MAU), investopedia.com)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (ti\u1ebfng Anh: Daily Active Users, vi\u1ebft t\u1eaft: DAU) l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m web trong m\u1ed9t ng\u00e0y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30508"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=30508"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30508\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=30508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=30508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=30508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}