{"id":30510,"date":"2023-12-07T09:21:16","date_gmt":"2023-12-07T09:21:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nguoi-dung-hoat-dong-hang-thang-monthly-active-users-mau-la-gi.html"},"modified":"2023-12-23T06:13:21","modified_gmt":"2023-12-22T23:13:21","slug":"nguoi-dung-hoat-dong-hang-thang-monthly-active-users-mau-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nguoi-dung-hoat-dong-hang-thang-monthly-active-users-mau-la-gi.html","title":{"rendered":"Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (Monthly Active Users – MAU) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng <\/b>trong ti\u1ebfng Anh l\u00e0 Monthly Active Users<\/b>, vi\u1ebft t\u1eaft l\u00e0 MAU<\/b>.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/i> (MAU) l\u00e0 m\u1ed9t lo\u1ea1i\u00a0ch\u1ec9 s\u1ed1 KPI\u00a0\u0111\u01b0\u1ee3c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ed9t trang web trong m\u1ed9t th\u00e1ng. C\u00e1c trang web th\u01b0\u1eddng nh\u1eadn di\u1ec7n MAU th\u00f4ng qua s\u1ed1 nh\u1eadn d\u1ea1ng, \u0111\u1ecba ch\u1ec9 email ho\u1eb7c t\u00ean ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

MAU gi\u00fap \u0111o l\u01b0\u1eddng t\u00ecnh h\u00ecnh chung c\u1ee7a m\u1ed9t c\u00f4ng ty Internet, v\u00e0 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 trang web kh\u00e1c. MAU c\u0169ng h\u1eefu \u00edch khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd ch\u00fa \u00fd khi c\u00e1c c\u00f4ng ty b\u00e1o c\u00e1o MAU, v\u00ec n\u00f3 c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

C\u00e1ch s\u1eed d\u1ee5ng MAU<\/font><\/h3>\n

Trong r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c c\u00f4ng ty kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c tham s\u1ed1 gi\u1ed1ng nhau khi t\u00ednh to\u00e1n MAU v\u00e0 kh\u00f4ng c\u00f3 ti\u00eau chu\u1ea9n n\u00e0o trong ng\u00e0nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1eadt ng\u1eef ch\u00ednh nh\u01b0 “ng\u01b0\u1eddi d\u00f9ng” v\u00e0 “ho\u1ea1t \u0111\u1ed9ng” (active).\u00a0<\/p>\n

V\u00ec l\u00ed do n\u00e0y, nh\u1eefng ng\u01b0\u1eddi ph\u00ea b\u00ecnh MAU cho r\u1eb1ng s\u1ed1 li\u1ec7u n\u00e0y t\u1ea1o ra s\u1ef1 so s\u00e1nh kh\u00f4ng c\u00f4ng b\u1eb1ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng MAU ch\u1ec9 h\u1eefu \u00edch khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n kh\u00e1c; s\u1ed1 kh\u00e1c th\u00ec nghi ng\u1edd li\u1ec7u ch\u00fang th\u1ef1c s\u1ef1 c\u00f3 li\u00ean quan v\u1edbi nhau hay kh\u00f4ng.<\/p>\n

MAU l\u00e0 m\u1ed9t bi\u1ebfn s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng, v\u00e0 do \u0111\u00f3 ch\u1ec9 \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp; kh\u00f4ng t\u00ednh \u0111\u1ebfn \u0111\u1ed9 s\u00e2u ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n

Khi t\u00ednh to\u00e1n MAU, m\u1ed9t s\u1ed1 c\u00f4ng ty coi ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n, \u0111\u0103ng nh\u1eadp v\u00e0 s\u1eed d\u1ee5ng m\u1eadt kh\u1ea9u \u0111\u1ec3 v\u00e0o trang web. V\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c th\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c coi l\u00e0 “ho\u1ea1t \u0111\u1ed9ng” ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u kh\u00e1c nhau.<\/p>\n

V\u00ed d\u1ee5, Facebook \u0111\u1ecbnh ngh\u0129a “ng\u01b0\u1eddi d\u00f9ng” l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web b\u1eb1ng c\u00e1ch “th\u00edch, chia s\u1ebb, nh\u1eadn x\u00e9t, nh\u1eafn tin ho\u1eb7c nh\u1ea5n v\u00e0o li\u00ean k\u1ebft kh\u00e1c”.\u00a0<\/p>\n

Facebook coi ng\u01b0\u1eddi d\u00f9ng l\u00e0 “ho\u1ea1t \u0111\u1ed9ng” n\u1ebfu anh \u1ea5y\/ c\u00f4 \u1ea5y \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi Facebook theo nh\u1eefng c\u00e1ch tr\u00ean trong v\u00f2ng m\u1ed9t th\u00e1ng qua. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web trong th\u1eddi gian 30 ng\u00e0y, th\u00ec Facebook coi ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 “kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng” v\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o MAU.<\/p>\n

M\u1eb7t kh\u00e1c, Twitter coi ng\u01b0\u1eddi d\u00f9ng l\u00e0 “ho\u1ea1t \u0111\u1ed9ng” n\u1ebfu h\u1ecd theo d\u00f5i \u00edt nh\u1ea5t 30 t\u00e0i kho\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c theo d\u00f5i l\u1ea1i b\u1edfi \u00edt nh\u1ea5t m\u1ed9t ph\u1ea7n ba s\u1ed1 t\u00e0i kho\u1ea3n \u0111\u00f3. H\u1ec7 th\u1ed1ng c\u1ee7a Twitter t\u00ednh to\u00e1n MAU b\u1eb1ng c\u00e1ch \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng “ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 \u0111\u0103ng nh\u1eadp” trong th\u00e1ng qua.\u00a0<\/p>\n

V\u1ea5n \u0111\u1ec1 c\u1ee7a MAU<\/font><\/h4>\n

V\u1ea5n \u0111\u1ec1 c\u1ee7a MAU l\u00e0 kh\u00f4ng c\u00f3 ti\u00eau chu\u1ea9n th\u1ed1ng nh\u1ea5t cho c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a MAU v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng xu h\u01b0\u1edbng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0<\/p>\n

V\u00e0o n\u0103m 2015, \u0111\u1ec3 \u0111\u00e1p l\u1ea1i s\u1ef1 ho\u00e0i nghi v\u1ec1 t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c s\u1ed1 li\u1ec7u MAU, Facebook \u0111\u00e3 ph\u1ea3i s\u1eeda \u0111\u1ed5i \u0111\u1ecbnh ngh\u0129a MAU c\u1ee7a h\u1ecd, s\u1ebd kh\u00f4ng c\u00f2n bao g\u1ed3m “ping c\u1ee7a b\u00ean th\u1ee9 ba”, t\u1ee9c l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook m\u00e0 ch\u1ec9 chia s\u1ebb n\u1ed9i dung th\u00f4ng qua m\u1ed9t trang web kh\u00e1c \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong th\u00f4ng tin \u0111\u0103ng nh\u1eadp Facebook.<\/p>\n

(Theo: Monthly Active Users (MAU), investopedia)\u00a0<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (ti\u1ebfng Anh: Monthly Active Users, vi\u1ebft t\u1eaft: MAU) l\u00e0 m\u1ed9t lo\u1ea1i ch\u1ec9 s\u1ed1 KPI \u0111\u01b0\u1ee3c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ed9t trang web trong m\u1ed9t th\u00e1ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30510"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=30510"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/30510\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=30510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=30510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=30510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}