{"id":31058,"date":"2023-12-07T10:18:12","date_gmt":"2023-12-07T10:18:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tha-neo-anchoring-trong-kinh-te-la-gi-hieu-ung-mo-neo-trong-kinh-te.html"},"modified":"2023-12-23T07:24:54","modified_gmt":"2023-12-23T00:24:54","slug":"tha-neo-anchoring-trong-kinh-te-la-gi-hieu-ung-mo-neo-trong-kinh-te","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tha-neo-anchoring-trong-kinh-te-la-gi-hieu-ung-mo-neo-trong-kinh-te.html","title":{"rendered":"Th\u1ea3 neo (Anchoring) trong kinh t\u1ebf l\u00e0 g\u00ec? Hi\u1ec7u \u1ee9ng m\u1ecf neo trong kinh t\u1ebf"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1. Ngu\u1ed3n: Heather Landry <\/i><\/p>\n<\/div>\n<\/div>\n

Th\u1ea3 neo<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ea3 neo<\/b> trong ti\u1ebfng Anh l\u00e0 Anchoring<\/b>.<\/p>\n

Th\u1ea3 neo<\/i> l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 h\u00e0nh \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin kh\u00f4ng li\u00ean quan, v\u00ed d\u1ee5 gi\u00e1 mua c\u1ee7a m\u1ed9t c\u1ed5 phi\u1ebfu, l\u00e0m m\u1ee9c gi\u00e1 tham kh\u1ea3o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ho\u1eb7c \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb ch\u01b0a x\u00e1c \u0111\u1ecbnh c\u1ee7a m\u1ed9t c\u00f4ng c\u1ee5 t\u00e0i ch\u00ednh.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a th\u1ea3 neo<\/b><\/p>\n

Th\u1ea3 neo<\/i> l\u00e0 m\u1ed9t khuynh h\u01b0\u1edbng h\u00e0nh vi mi\u00eau t\u1ea3 hi\u1ec7n t\u01b0\u1ee3ng nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t m\u1ee9c ho\u1eb7c m\u1ed9t ng\u01b0\u1ee1ng gi\u00e1 tr\u1ecb trong t\u00e2m l\u00ed khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0. Kh\u00e1i ni\u1ec7m n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh h\u00e0nh vi, nghi\u00ean c\u1ee9u c\u00e1ch c\u1ea3m x\u00fac v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i lai \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn kinh t\u1ebf.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u1ea7u t\u01b0, m\u1ed9t h\u1ec7 qu\u1ea3 c\u1ee7a vi\u1ec7c th\u1ea3 neo <\/i>l\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng n\u1eafm gi\u1eef c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 thua l\u1ed7 v\u00ec h\u1ecd \u0111\u00e3 neo gi\u00e1 tr\u1ecb \u01b0\u1edbc t\u00ednh c\u1ee7a ch\u1ee9ng kho\u00e1n \u0111\u00f3 v\u00e0o m\u1ee9c gi\u00e1 h\u1ecd \u0111\u00e3 mua thay v\u00ec theo gi\u00e1 tr\u1ecb th\u1ef1c ch\u1ea5t c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n

Do \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn r\u1ee7i ro l\u1edbn h\u01a1n b\u1eb1ng c\u00e1ch n\u1eafm gi\u1eef kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u1edbi hi v\u1ecdng gi\u00e1 ch\u1ee9ng kho\u00e1n s\u1ebd h\u1ed3i ph\u1ee5c l\u1ea1i m\u1ee9c gi\u00e1 h\u1ecd \u0111\u00e3 b\u1ecf ra.\u00a0<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng t\u1ef1 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u00e3 neo l\u00e0 kh\u00f4ng \u0111\u00fang v\u00e0 c\u1ed1 g\u1eafng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch sau. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh n\u00e0y th\u01b0\u1eddng v\u1eabn ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ed1c gi\u00e1 neo ban \u0111\u1ea7u.<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo<\/font><\/h2>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh, nh\u01b0 m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch t\u00e0i ch\u00ednh ho\u1eb7c ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u00ednh x\u00e1c. Hi\u1ec7u \u1ee9ng m\u1ecf neo c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh, t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 d\u1ef1 b\u00e1o \u0111\u1ea7u v\u00e0o ch\u00ednh nh\u01b0 kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a, \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i d\u00f9ng nh\u01b0 d\u00f2ng ti\u1ec1n v\u00e0 gi\u00e1 ch\u1ee9ng kho\u00e1n.<\/p>\n

Gi\u00e1 trong qu\u00e1 kh\u1ee9 (gi\u00e1 mua v\u00e0o ho\u1eb7c gi\u00e1 \u1edf \u0111\u1ec9nh) l\u00e0 nh\u1eefng m\u1ecf neo ph\u1ed5 bi\u1ebfn. C\u00e1c m\u1ee9c gi\u00e1 n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh, v\u00ed d\u1ee5 \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn m\u1ee5c ti\u00eau ho\u1eb7c thu v\u1ec1 m\u1ed9t l\u01b0\u1ee3ng ti\u1ec1n c\u1ee5 th\u1ec3. Nh\u01b0ng nh\u1eefng con s\u1ed1 n\u00e0y kh\u00f4ng li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 th\u1ecb tr\u01b0\u1eddng v\u00e0 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng t\u1eeb ch\u1ed1i th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00ed.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ecf neo<\/b><\/p>\n

Cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ecf neo. Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u01b0\u1eddng t\u1ef1 neo gi\u00e1 ch\u00fang v\u00e0o gi\u00e1 b\u00e1n t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. M\u1ecdi tho\u1ea3 thu\u1eadn v\u1ec1 gi\u00e1 s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ec1u d\u1ef1a tr\u00ean con s\u1ed1 \u0111\u00f3, b\u1ea5t k\u1ec3 gi\u00e1 th\u00e0nh th\u1ef1c t\u1ebf c\u1ee7a n\u00f3 l\u00e0 bao nhi\u00eau.\u00a0<\/p>\n

Trong th\u1ebf gi\u1edbi \u0111\u1ea7u t\u01b0, hi\u1ec7u \u1ee9ng m\u1ecf neo c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c.<\/p>\n

C\u00e1c nh\u00e0 giao d\u1ecbch th\u01b0\u1eddng t\u1ef1 neo v\u00e0o m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd \u0111\u00e3 mua ch\u1ee9ng kho\u00e1n. V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t nh\u00e0 giao d\u1ecbch mua c\u1ed5 phi\u1ebfu ABC v\u1edbi gi\u00e1 100 USD, th\u00ec anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y s\u1ebd ch\u1ecbu s\u1ef1 \u1ea5n \u0111\u1ecbnh t\u00e2m l\u00ed v\u1ec1 m\u1ee9c gi\u00e1 \u0111\u00f3 khi b\u00e1n ho\u1eb7c mua th\u00eam c\u1ed5 phi\u1ebfu c\u00f9ng lo\u1ea1i, b\u1ea5t k\u1ec3 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a c\u1ed5 phi\u1ebfu ABC d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3.<\/p>\n

(Theo\u00a0investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ea3 neo (ti\u1ebfng Anh: Anchoring) l\u00e0 thu\u1eadt ng\u1eef trong t\u00e0i ch\u00ednh h\u00e0nh vi m\u00f4 t\u1ea3 m\u1ed9t th\u00e0nh ki\u1ebfn phi l\u00ed tr\u00ed g\u1eafn v\u1edbi m\u1ed9t m\u1ee9c chu\u1ea9n m\u1ef1c trong t\u00e2m tr\u00ed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31058"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31058"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31058\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}