{"id":31785,"date":"2023-12-07T12:51:14","date_gmt":"2023-12-07T12:51:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/san-pham-tuong-tu-parity-product-la-gi-dac-diem-va-vi-du.html"},"modified":"2023-12-23T09:39:28","modified_gmt":"2023-12-23T02:39:28","slug":"san-pham-tuong-tu-parity-product-la-gi-dac-diem-va-vi-du","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/san-pham-tuong-tu-parity-product-la-gi-dac-diem-va-vi-du.html","title":{"rendered":"S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 (Parity Product) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"
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(\u1ea2nh minh h\u1ecda: Medium)<\/p>\n<\/figcaption><\/figure>\n

S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 <\/b>trong ti\u1ebfng Anh l\u00e0 Parity Product.<\/b><\/p>\n

S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/b> c\u00f3 ch\u1ee9c n\u0103ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

S\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 cho th\u1ea5y \u0111\u1ed9c quy\u1ec1n kh\u00f4ng t\u1ed3n t\u1ea1i.<\/p>\n

Nhi\u1ec1u m\u1eb7t h\u00e0ng gia d\u1ee5ng th\u00f4ng th\u01b0\u1eddng nh\u01b0 b\u1ed9t gi\u1eb7t, kem \u0111\u00e1nh r\u0103ng, d\u1ea7u g\u1ed9i,\u2026\u0111\u1ec1u l\u00e0 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/font><\/h3>\n

M\u1ed9t doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/b> trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao cho s\u1ea3n ph\u1ea9m, v\u00ec t\u00e1c \u0111\u1ed9ng c\u1ee7a hi\u1ec7u \u1ee9ng thay th\u1ebf s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

N\u1ebfu doanh nghi\u1ec7p t\u0103ng gi\u00e1 trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng t\u0103ng gi\u00e1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua \u00edt s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01a1n v\u00e0 thay v\u00e0o \u0111\u00f3 mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Theo ngh\u0129a n\u00e0y, \u0111\u1ed9 co gi\u00e3n ch\u00e9o c\u1ee7a c\u1ea7u \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a c\u1ea1nh tranh s\u1ebd d\u01b0\u01a1ng, v\u00ec vi\u1ec7c t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y l\u00e0 do s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty s\u1ea3n xu\u1ea5t, c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c nhau, ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau.<\/p>\n

S\u1ef1 thay th\u1ebf l\u00e0 do c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 c\u00f9ng ch\u1ee9c n\u0103ng, th\u00e0nh ph\u1ea7n t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u1ea3 hai.<\/p>\n

S\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 l\u00e0m gi\u1ea3m c\u01a1 h\u1ed9i \u0111\u1ed9c quy\u1ec1n trong khi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea5p trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/i><\/p>\n

Do \u0111\u00f3, cu\u1ed9c chi\u1ebfn b\u00e1n h\u00e0ng b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110\u00f4i khi, \u0111\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng hay kh\u00f4ng t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

C\u00e1c l\u01b0u \u00fd \u0111\u1ed1i v\u1edbi S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/font><\/h3>\n

\u0110i\u1ec3m “t\u01b0\u01a1ng t\u1ef1” \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u1ee3p ph\u00e1p trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. Ch\u00fang l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e2n nh\u1eafc mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y m\u00e0 kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a n\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 c\u00e1c thu\u1ed9c t\u00ednh l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0\u00a0l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

N\u1ebfu m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/b>, th\u00ec vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee7a doanh nghi\u1ec7p l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1, t\u1ee9c l\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ed1t h\u01a1n). \u0110i\u1ec1u n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Khi \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 c\u00f4ng ty ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0m cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/font><\/h3>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng ty\u00a0kh\u00e1c bi\u1ec7t h\u00f3a\u00a0s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/b> c\u1ea1nh tranh c\u1ee7a m\u00ecnh ph\u1ed5 bi\u1ebfn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong cu\u1ed9c chi\u1ebfn \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u1eefa Apple v\u00e0 Samsung.<\/p>\n

M\u1eb7c d\u00f9 c\u1ea3 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a Apple v\u00e0 Samsung \u0111\u1ec1u cung c\u1ea5p h\u1ea7u h\u1ebft c\u00e1c t\u00ednh n\u0103ng v\u00e0 ti\u1ec7n \u00edch gi\u1ed1ng nhau, m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Apple l\u00e0 thi\u1ebft k\u1ebf \u0111i\u1ec7n tho\u1ea1i v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS.<\/p>\n

Samsung, trong khi \u0111\u00f3, \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t \u0111i\u1ec3m \u0111\u1ec3 n\u00e2ng cao s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd, \u0111\u00f3 l\u00e0 hi\u1ec7u su\u1ea5t camera t\u1ed1t h\u01a1n c\u1ee7a Apple.<\/p>\n

(Theo Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 (ti\u1ebfng Anh: Parity Product) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ee7 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f9ng lo\u1ea1i m\u00e0 n\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c thay th\u1ebf.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31785"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31785"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31785\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}