{"id":31787,"date":"2023-12-07T12:51:21","date_gmt":"2023-12-07T12:51:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hang-hoa-co-dia-vi-positional-good-la-gi.html"},"modified":"2023-12-23T09:39:28","modified_gmt":"2023-12-23T02:39:28","slug":"hang-hoa-co-dia-vi-positional-good-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hang-hoa-co-dia-vi-positional-good-la-gi.html","title":{"rendered":"H\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb (Positional Good) l\u00e0 g\u00ec?"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: The Audiopedia)<\/p>\n<\/figcaption><\/figure>\n

H\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb <\/b>trong ti\u1ebfng Anh l\u00e0 Positional Good<\/b>.<\/p>\n

H\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb<\/b> l\u00e0 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 m\u1ecdi ng\u01b0\u1eddi coi tr\u1ecdng v\u00ec ngu\u1ed3n cung c\u1ee7a n\u00f3 h\u1ea1n ch\u1ebf v\u00e0 v\u00ec ch\u00fang th\u1ec3 hi\u1ec7n m\u1ed9t ch\u1ed7 \u0111\u1ee9ng t\u01b0\u01a1ng \u0111\u1ed1i cao trong x\u00e3 h\u1ed9i.<\/p>\n

H\u00e0ng h\u00f3a \u0111\u1ecba v\u1ecb c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch sang tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, du thuy\u1ec1n c\u00e1 nh\u00e2n \u0111\u1eaft \u0111\u1ecf ho\u1eb7c v\u00e9 VIP trong m\u1ed9t bu\u1ed5i h\u00f2a nh\u1ea1c \u0111\u1eb3ng c\u1ea5p.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb<\/font><\/h3>\n

H\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb th\u01b0\u1eddng th\u1ec3 hi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i. Tuy nhi\u00ean, n\u00f3 ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb n\u1ebfu n\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khi\u1ebfn ch\u1ee7 s\u1edf h\u1eefu n\u00f3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t trong m\u1ed9t nh\u00f3m ng\u01b0\u1eddi.\u00a0<\/p>\n

N\u00f3i chung, \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb th\u01b0\u1eddng m\u1edf r\u1ed9ng v\u1ec1 ph\u00eda c\u00e1c d\u1ecbch v\u1ee5 sang tr\u1ecdng, th\u1ebb h\u1ed9i vi\u00ean v\u00e0 nh\u1eefng k\u00ec ngh\u1ec9, m\u1eb7c d\u00f9 \u0111\u00e2y kh\u00f4ng h\u1eb3n l\u00e0 h\u00e0ng h\u00f3a. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, thu\u1eadt ng\u1eef c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho b\u1eb1ng \u0111\u1ea1i h\u1ecdc v\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c b\u00e9o b\u1edf kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c, v\u00e0 c\u0169ng th\u1ec3 hi\u1ec7n m\u1ed9t \u0111\u1ecba v\u1ecb cao.<\/p>\n

Trong khi h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n \u1edf c\u00e1c n\u01b0\u1edbc v\u00e0 khu v\u1ef1c gi\u00e0u c\u00f3, th\u00ec h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n kinh t\u1ebf c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 \u0111\u1ecba v\u1ecb. Trong t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n kinh t\u1ebf, s\u1ef1 sung t\u00fac c\u00f3 xu h\u01b0\u1edbng th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi nh\u1eefng h\u00e0ng h\u00f3a n\u00e0y.\u00a0<\/p>\n

V\u1edbi t\u00ednh \u0111\u1ed9c quy\u1ec1n c\u1ee7a h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb, nhi\u1ec1u c\u00f4ng ty ti\u1ebfp th\u1ecb h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb r\u1ea5t c\u1ea9n th\u1eadn \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, m\u00e0 \u0111\u00e1m \u0111\u00f4ng ph\u1ed5 th\u00f4ng kh\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c. N\u1ebfu t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf ph\u00e1t tri\u1ec3n \u0111\u1ebfn m\u1ee9c h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb tr\u1edf n\u00ean c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 c\u00f3 s\u1eb5n kh\u1eafp n\u01a1i, th\u00ec lo\u1ea1i h\u00e0ng h\u00f3a n\u00e0y s\u1ebd m\u1ea5t t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u00f3 th\u1ec3 m\u1ea5t \u0111i gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang. Nh\u1eefng th\u1ee9 n\u00e0y s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb n\u1eefa, v\u00e0 c\u00e1c h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb kh\u00e1c c\u00f3 th\u1ec3 s\u1ebd thay th\u1ebf ch\u00fang.\u00a0<\/p>\n

Nh\u00e0 kinh t\u1ebf h\u1ecdc Thorstein Veblen n\u1ed5i ti\u1ebfng v\u1edbi nghi\u00ean c\u1ee9u v\u1ec1 b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf nh\u01b0 th\u1ebf n\u00e0o, \u0111\u00e3 gi\u1edbi thi\u1ec7u thu\u1eadt ng\u1eef “s\u1ef1 ti\u00eau d\u00f9ng nh\u1eb1m ph\u00f4 tr\u01b0\u01a1ng” (conspicuous consumption) \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng quan s\u00e1t c\u1ee7a \u00f4ng v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i.\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb<\/font><\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 h\u00e0ng \u0111\u1ea7u nh\u01b0 Louis Vuitton, Prada, Burberry v\u00e0 Rolex \u0111\u1ec1u c\u1ed1 g\u1eafng th\u1ec3 hi\u1ec7n thanh th\u1ebf c\u1ee7a h\u1ecd, v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb.\u00a0Nhi\u1ec1u xe th\u1ec3 thao cao c\u1ea5p c\u1ee7a \u00dd c\u0169ng gi\u1ed1ng v\u1eady. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfc Lamborghini cao c\u1ea5p c\u00f3 gi\u00e1 h\u01a1n 200.000 USD (h\u01a1n 4,6 t\u1ec9 VN\u0110) l\u00e0 m\u1ed9t h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t chi\u1ebfc Chevrolet Corvette c\u00f3 th\u1ec3 c\u00f3 c\u00f4ng su\u1ea5t, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng t\u0103ng t\u1ed1c t\u1ed1i \u0111a t\u01b0\u01a1ng t\u1ef1 Lamborghini, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb v\u00ec gi\u00e1 c\u1ee7a n\u00f3 th\u1ea5p h\u01a1n nhi\u1ec1u. Tr\u00ean th\u1ef1c t\u1ebf th\u00ec Corvette c\u00f3 gi\u00e1 cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c lo\u1ea1i \u00f4 t\u00f4 t\u1ea7m trung, nh\u01b0ng ch\u00fang c\u00f3 h\u00e0ng ch\u1ee5c ng\u00e0n chi\u1ebfc \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t m\u1ed7i n\u0103m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Chevrolet c\u0169ng kh\u00f4ng ph\u1ea3i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Lamborghini l\u00e0 m\u1ed9t h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb v\u00ec n\u00f3 kh\u00f3 \u0111\u1ec3 mua h\u01a1n nhi\u1ec1u, do gi\u00e1 c\u1ee7a n\u00f3 v\u00e0 b\u1edfi v\u00ec ch\u1ec9 c\u00f3 ch\u01b0a t\u1edbi 1.000 chi\u1ebfc \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong m\u1ed9t n\u0103m nh\u1ea5t \u0111\u1ecbnh. H\u01a1n n\u1eefa, ng\u01b0\u1eddi ch\u1ee7 s\u1edf h\u1eefu xe Lamborghini mu\u1ed1n \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, v\u00e0 h\u1ecd kh\u00f4ng quan t\u00e2m r\u1eb1ng, Corvette mang l\u1ea1i hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u.\u00a0<\/p>\n

V\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n cao c\u1ea5p c\u00f3 gi\u00e1 250 \u0111\u00f4 la m\u1ed9t chai. \u0110\u00e2y c\u0169ng s\u1ebd coi l\u00e0 h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb. N\u1ebfu \u0111\u1ed3 u\u1ed1ng n\u00e0y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f4ng ty b\u1eaft \u0111\u1ea7u ph\u00e2n ph\u1ed1i ch\u00fang r\u1ed9ng r\u00e3i \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n, thay \u0111\u1ed5i gi\u00e1 th\u00e0nh 40 \u0111\u00f4 la m\u1ed9t chai, th\u00ec n\u00f3 s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb n\u1eefa, v\u00ec t\u00ednh \u0111\u1ed9c quy\u1ec1n do gi\u00e1 cao \u0111\u00e3 bi\u1ebfn m\u1ea5t.\u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00e0ng h\u00f3a c\u00f3 \u0111\u1ecba v\u1ecb (ti\u1ebfng Anh: Positional Good) l\u00e0 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 m\u1ecdi ng\u01b0\u1eddi coi tr\u1ecdng v\u00ec ngu\u1ed3n cung c\u1ee7a n\u00f3 h\u1ea1n ch\u1ebf v\u00e0 v\u00ec ch\u00fang th\u1ec3 hi\u1ec7n m\u1ed9t ch\u1ed7 \u0111\u1ee9ng t\u01b0\u01a1ng \u0111\u1ed1i cao trong x\u00e3 h\u1ed9i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31787"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31787"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31787\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}