{"id":31801,"date":"2023-12-07T12:52:24","date_gmt":"2023-12-07T12:52:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cua-hang-ban-le-big-box-big-box-retailer-la-gi-nhuoc-diem.html"},"modified":"2023-12-23T09:39:29","modified_gmt":"2023-12-23T02:39:29","slug":"cua-hang-ban-le-big-box-big-box-retailer-la-gi-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cua-hang-ban-le-big-box-big-box-retailer-la-gi-nhuoc-diem.html","title":{"rendered":"C\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box (Big-Box Retailer) l\u00e0 g\u00ec? Nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: rollandsolutions)<\/p>\n<\/figcaption><\/figure>\n

C\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box<\/span><\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box<\/span><\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Big-Box<\/span> Retailer.<\/b><\/p>\n

C\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box<\/span><\/b> l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb r\u1ea5t l\u1edbn, cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c\u00a0l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4 (Economies of Scale)\u00a0b\u1eb1ng vi\u1ec7c t\u1eadp trung v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u1edbn. Do kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u1edbn, bi\u00ean l\u1ee3i nhu\u1eadn (Profit margin) cho m\u1ed7i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ea1 xu\u1ed1ng, d\u1eabn t\u1edbi h\u00e0ng ho\u00e1 c\u00f3 gi\u00e1 r\u1ea5t c\u1ea1nh tranh.\u00a0<\/p>\n

Thu\u1eadt ng\u1eef “Big-Box<\/span>” c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb h\u00ecnh d\u1ea1ng c\u1ee7a nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y. N\u1eb1m trong c\u00e1c to\u00e0 nh\u00e0 r\u1ed9ng 50.000 feet vu\u00f4ng (h\u01a1n 15.000 m vu\u00f4ng) tr\u1edf l\u00ean.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

C\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a Big-Box<\/span> retailers l\u00e0 Walmart, Home Depot v\u00e0 Ikea, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb thu ph\u00ed th\u00e0nh vi\u00ean (Warehouse club) nh\u01b0 Costo hay BJs l\u00e0 ngu\u1ed3n g\u1ed1c t\u1ea1o n\u00ean Big-Box<\/span> retailers.<\/p>\n

\u1ede Walmart kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm m\u1ecdi th\u1ee9 t\u1eeb \u0111\u1ed3 t\u1ea1p ho\u00e1, qu\u1ea7n \u00e1o \u0111\u1ebfn \u0111\u1ed3 c\u00f4ng ngh\u1ec7. Walmart c\u00f3 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 h\u00e0ng ho\u00e1 l\u1edbn nh\u1ea5t trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box<\/span>. H\u00e0ng ho\u00e1 c\u1ee7a Home Depot v\u00e0 Ikea c\u00f3 s\u1ef1 t\u1eadp trung h\u01a1n, Home Depot c\u00f3 m\u1ecdi th\u1ee9 m\u00e0 DIYer c\u1ea7n, c\u00f2n Ikea l\u00e0m \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u00e0 trang tr\u00ed nh\u00e0 c\u1eeda \u1edf qui m\u00f4 ch\u01b0a t\u1eebng c\u00f3.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00e0y cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 gi\u00e1 tr\u1ecb l\u1edbn v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p, \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u t\u00ecm ki\u1ebfm.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box<\/span><\/font><\/h3>\n

Khi n\u00f3i \u0111\u1ebfn giao d\u1ecbch v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Big-Box<\/span> \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng k\u1ebb b\u1eaft n\u1ea1t. Kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng ho\u00e1 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c k\u1ec7 t\u1ea1i m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Big-Box<\/span> l\u00e0 r\u1ea5t l\u1edbn.\u00a0<\/p>\n

Qui m\u00f4 n\u00e0y l\u00e0m cho b\u1ea5t c\u1ee9 nh\u00e0 cung c\u1ea5p nh\u1ecf n\u00e0o c\u0169ng ph\u1ea3i cung c\u1ea5p \u0111\u1ed9c quy\u1ec1n cho chu\u1ed7i b\u00e1n l\u1ebb Big-Box<\/span>, khi\u1ebfn 100% doanh thu c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111\u1ebfn t\u1eeb \u0111\u00e2y. Khi ch\u1ec9 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng, vi\u1ec7c b\u1ecb \u00e9p gi\u00e1 r\u1ea5t d\u1ec5 x\u1ea3y ra v\u00ec c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Big-Box<\/span> bi\u1ebft r\u1eb1ng vi\u1ec7c ng\u1eebng h\u1ee3p t\u00e1c s\u1ebd khi\u1ebfn nh\u00e0 cung c\u1ea5p b\u1ecb thi\u1ec7t h\u1ea1i nhi\u1ec1u h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Big-Box<\/span> t\u1edbi m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0o \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd tr\u1edf n\u00ean lo l\u1eafng v\u00ec kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi l\u1ee3i th\u1ebf h\u1eadu c\u1ea7n v\u00e0 s\u1ee9c mua l\u1edbn c\u1ee7a bog-box.\u00a0<\/p>\n

C\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd b\u1eaft \u0111\u1ea7u b\u1ecb thi\u1ec7t h\u1ea1i v\u00ec kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ebfn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box<\/span> \u0111\u1ecba ph\u01b0\u01a1ng thay v\u00ec c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u00f4ng th\u01b0\u1eddng kh\u00e1c \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. Th\u1ef1c t\u1ebf, ch\u00ednh c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang gi\u1ebft ch\u1ebft c\u00e1c doanh nghi\u1ec7p kh\u00e1c v\u00ec h\u1ecd lu\u00f4n mu\u1ed1n mua s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 t\u1ed1t nh\u1ea5t.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Big-Box<\/span> Retailer, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u1eeda h\u00e0ng b\u00e1n l\u1ebb Big-Box (ti\u1ebfng Anh: Big-Box Retailer) l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb r\u1ea5t l\u1edbn, cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31801"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31801"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31801\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}