{"id":31803,"date":"2023-12-07T12:52:31","date_gmt":"2023-12-07T12:52:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-hang-lap-lai-repeat-sales-la-gi-loi-ich.html"},"modified":"2023-12-23T09:39:29","modified_gmt":"2023-12-23T02:39:29","slug":"ban-hang-lap-lai-repeat-sales-la-gi-loi-ich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-hang-lap-lai-repeat-sales-la-gi-loi-ich.html","title":{"rendered":"B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i (Repeat sales) l\u00e0 g\u00ec? L\u1ee3i \u00edch"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: awai)<\/p>\n<\/figcaption><\/figure>\n

B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Repeat sales <\/b>hay Replacement sale <\/b>hay Repurchase.<\/b><\/p>\n

B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i <\/b>l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng mua h\u00e0ng \u0111\u1ec3 thay th\u1ebf c\u00e1c m\u1eb7t h\u00e0ng hay d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 m\u00e0 h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/p>\n

B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho\u00a0s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Brand loyalty).\u00a0N\u1ebfu nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, v\u00ed d\u1ee5 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m g\u1ed9i \u0111\u1ea7u, v\u1ecb kh\u00e1ch n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c mua lo\u1ea1i d\u1ea7u g\u1ed9i \u0111\u00f3 ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 li\u00ean quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

M\u1ed9t trong nh\u1eefng nguy\u00ean l\u00ed quan tr\u1ecdng cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng trong vi\u1ec7c b\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i l\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u l\u1edbn, gi\u00fap kh\u00edch l\u1ec7, t\u0103ng thu nh\u1eadp cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1eadp trung ph\u1ea7n l\u1edbn th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n k\u00e9m h\u01a1n vi\u1ec7c thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tr\u1edf l\u1ea1i.\u00a0<\/p>\n

V\u00ec v\u1eady, n\u1ebfu m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n t\u0103ng doanh thu, ch\u0103m s\u00f3c t\u1ed1t h\u01a1n cho c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00f4n ngoan h\u01a1n.<\/p>\n

Ch\u00fa \u00fd: <\/b>Khi ti\u1ebfp th\u1ecb cho m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd mua h\u00e0ng ch\u1ec9 kho\u1ea3ng 13%, trong khi \u0111\u00f3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, kh\u1ea3 n\u0103ng n\u00e0y l\u00ean t\u1edbi 60 \u2013 70%.<\/p>\n

L\u1ee3i \u00edch<\/font><\/h3>\n

T\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i h\u00e0nh vi mua t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, c\u00f3 l\u1ee3i nhu\u1eadn, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1. \u0110\u00f3 l\u00e0 v\u00ec:<\/p>\n

– C\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd chi ti\u00eau v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty nhi\u1ec1u h\u01a1n:<\/b> M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y, theo th\u1eddi gian, kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n kho\u1ea3ng 300% so v\u1edbi kh\u00e1ch h\u00e0ng mua m\u1ed9t l\u1ea7n.\u00a0<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y tin t\u01b0\u1edfng nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng l\u1eddi t\u01b0 v\u1ea5n, \u0111\u1ec1 xu\u1ea5t mua nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1eaft ti\u1ec1n h\u01a1n c\u1ee7a ng\u01b0\u1eddi b\u00e1n.<\/p>\n

– Nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i d\u1ec5 mua h\u00e0ng h\u01a1n: <\/b>V\u00ec ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1edf th\u00edch mua h\u00e0ng c\u1ee7a nh\u1eefng v\u1ecb kh\u00e1ch n\u00e0y. V\u00ec th\u1ebf t\u1ea1i sao ph\u1ea3i t\u1ed1n th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean h\u1eefu h\u1ea1n c\u1ee7a c\u00f4ng ty v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi r\u1ee7i ro l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng mua h\u00e0ng.<\/p>\n

– \u0110\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi doanh nghi\u1ec7p ph\u1ea3i t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n: <\/b>Chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c 1 kh\u00e1ch h\u00e0ng m\u1edbi cao g\u1ea5p 5 l\u1ea7n so v\u1edbi chi ph\u00ed b\u1ecf ra \u0111\u1ec3 duy tr\u00ec 1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i; \u0111\u1ec3 1 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 m\u1ee9c chi ti\u00eau nh\u01b0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i t\u1ed1n g\u1ea5p 16 l\u1ea7n.<\/p>\n

– Kh\u00e1ch h\u00e0ng trung th\u00e0nh gi\u00fap th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p:<\/b> Kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u00ednh l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a c\u00f4ng ty, v\u00ec v\u1eady c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb; h\u1ecd gi\u1edbi thi\u1ec7u cho nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n 50% so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng mua 1 l\u1ea7n.<\/p>\n

– Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u1eefng ch\u1eafc:<\/b> Ch\u1ec9 c\u1ea7n t\u0103ng th\u00eam 5% t\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng , l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty s\u1ebd t\u0103ng trung b\u00ecnh 75%.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Repeat sales, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i (ti\u1ebfng Anh: Repeat sales) l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng mua h\u00e0ng \u0111\u1ec3 thay th\u1ebf c\u00e1c m\u1eb7t h\u00e0ng hay d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 m\u00e0 h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31803"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31803"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31803\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}