{"id":31805,"date":"2023-12-07T12:52:36","date_gmt":"2023-12-07T12:52:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pho-thong-hoa-commoditize-la-gi-dac-diem-thach-thuc-va-loi-ich-mang-lai-cho-nguoi-tieu-dung.html"},"modified":"2023-12-23T09:39:29","modified_gmt":"2023-12-23T02:39:29","slug":"pho-thong-hoa-commoditize-la-gi-dac-diem-thach-thuc-va-loi-ich-mang-lai-cho-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pho-thong-hoa-commoditize-la-gi-dac-diem-thach-thuc-va-loi-ich-mang-lai-cho-nguoi-tieu-dung.html","title":{"rendered":"Ph\u1ed5 th\u00f4ng h\u00f3a (Commoditize) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m, th\u00e1ch th\u1ee9c v\u00e0 l\u1ee3i \u00edch mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"
\n
\n
<\/div>
\n

(\u1ea2nh minh h\u1ecda: Toggl)<\/p>\n<\/figcaption><\/figure>\n

Ph\u1ed5 th\u00f4ng h\u00f3a<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u1ed5 th\u00f4ng h\u00f3a<\/b> trong ti\u1ebfng Anh l\u00e0 Commoditize.<\/b><\/p>\n

Thu\u1eadt ng\u1eef ph\u1ed5 th\u00f4ng h\u00f3a<\/b>\u00a0d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t qu\u00e1 tr\u00ecnh trong \u0111\u00f3 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00f4ng ty \u0111\u1ed1i th\u1ee7.<\/p>\n

N\u00f3i chung, c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng h\u00f3a trong c\u00e1c danh m\u1ee5c c\u1ee5 th\u1ec3 r\u1ea5t gi\u1ed1ng nhau \u0111\u1ebfn m\u1ee9c ch\u1ec9 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1eb1ng m\u1ee9c gi\u00e1.<\/p>\n

Qu\u00e1 tr\u00ecnh ph\u1ed5 th\u00f4ng h\u00f3a di\u1ec5n ra to\u00e0n b\u1ed9 tr\u00ean h\u00e0ng ti\u00eau d\u00f9ng, t\u1eeb b\u00e0n ph\u00edm m\u00e1y t\u00ednh, \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00ed c\u00e1c qui tr\u00ecnh ph\u1ee9c t\u1ea1p, nh\u01b0 qu\u1ea3n l\u00ed chu\u1ed7i cung \u1ee9ng v\u00e0 k\u1ebf to\u00e1n doanh nghi\u1ec7p.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m qu\u00e1 tr\u00ecnh P<\/font>h\u1ed5 th\u00f4ng h\u00f3a\u00a0<\/font><\/h3>\n

Con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn ph\u1ed5 th\u00f4ng h\u00f3a<\/b>\u00a0th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u khi m\u1ed9t c\u00f4ng ty gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi mang t\u00ednh c\u00e1ch m\u1ea1ng ho\u1eb7c c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3.<\/p>\n

Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, \u0111\u01b0a ra m\u1ee9c gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c h\u1ee3p l\u00ed \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi nghi ng\u1edd s\u1ea3n ph\u1ea9m.<\/p>\n

V\u00ed d\u1ee5, v\u00e0o n\u0103m 2007, Apple Inc. (AAPL) \u0111\u00e3 gi\u1edbi thi\u1ec7u iPhone ra th\u1ecb tr\u01b0\u1eddng, v\u1ed1n t\u1ef1 h\u00e0o v\u1edbi c\u00e1c t\u00ednh n\u0103ng kh\u00e1c bi\u1ec7t nh\u01b0 giao di\u1ec7n m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng \u0111a nhi\u1ec7m cho ph\u00e9p ch\u1ee7 s\u1edf h\u1eefu l\u01b0\u1edbt web trong khi th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

Tr\u01b0\u1edbc khi t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c ph\u1ed5 th\u00f4ng h\u00f3a, iPhone n\u1ed5i b\u1eadt so v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u1eabn x\u1ebfp h\u00e0ng, chi ra s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i s\u1edf h\u1eefu c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 v\u1eady.<\/p>\n

Khi c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7 b\u1eaft \u0111\u1ea7u sao ch\u00e9p c\u00e1c t\u00ednh n\u0103ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ti\u00ean ti\u1ebfn c\u1ee7a Apple, c\u00e1c ch\u1ee9c n\u0103ng \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o v\u00e0 c\u00f3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i, v\u00e0 \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u1ed5 th\u00f4ng h\u00f3a.<\/p>\n

Trong khi \u0111\u00f3, Apple ti\u1ebfp t\u1ee5c t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho iPhone c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean ph\u00e1t h\u00e0nh c\u00e1c phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt, v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng m\u1edbi th\u00fa v\u1ecb m\u00e0 kh\u00f4ng c\u00f3 trong \u0111\u1ed1i th\u1ee7.<\/p>\n

V\u00ed d\u1ee5, v\u00e0o n\u0103m 2011, Apple \u0111\u00e3 gi\u1edbi thi\u1ec7u iPhone 4s, c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a tr\u1ee3 l\u00ed k\u0129 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i, Siri. C\u00f4ng ngh\u1ec7 ch\u01b0a t\u1eebng th\u1ea5y n\u00e0y \u0111\u00e3 l\u00e0m iPhone kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c m\u1eabu c\u1ea1nh tranh v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn t\u1eeb kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gi\u1edbi truy\u1ec1n th\u00f4ng.<\/p>\n

Th\u00e1ch th\u1ee9c trong ng\u00e0nh P<\/font>h\u1ed5 th\u00f4ng h\u00f3a\u00a0<\/font><\/h3>\n

C\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebfu t\u00ednh n\u0103ng kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m gi\u00e1 v\u00e0 g\u00e2y ra bi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m d\u1ea7n. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u1ed1 g\u1eafng tr\u00ec ho\u00e3n vi\u1ec7c\u00a0ph\u1ed5 th\u00f4ng h\u00f3a,<\/b> c\u00e0ng l\u00e2u c\u00e0ng t\u1ed1t, \u0111\u1ec3 duy tr\u00ec s\u1ef1 \u0111\u1eb7c bi\u1ec7t trong d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

C\u00f4ng ty c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n vi\u1ec7c ph\u1ed5 th\u00f4ng h\u00f3a l\u00e0 b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i h\u00f3a c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan, \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty truy\u1ec1n h\u00ecnh c\u00e1p th\u01b0\u1eddng k\u1ebft h\u1ee3p nh\u1eefng th\u1ee9 c\u00f3 t\u00ednh ph\u1ed5 th\u00f4ng h\u00f3a, nh\u01b0 \u0111i\u1ec7n tho\u1ea1i c\u1ed1 \u0111\u1ecbnh k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 internet v\u00e0 truy\u1ec1n h\u00ecnh.<\/p>\n

Nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y, \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi gi\u00e1 h\u1ea5p d\u1eabn, c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t c\u00f4ng ty l\u00e0m gi\u1ea3m \u0111i qu\u00e1 tr\u00ecnh ph\u1ed5 th\u00f4ng h\u00f3a.<\/p>\n

C\u00e1c c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n vi\u1ec7c ph\u1ed5 th\u00f4ng h\u00f3a b\u1eb1ng c\u00e1ch ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau c\u1ee7a d\u1ecbch v\u1ee5 sau khi mua h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng th\u01b0\u01a1ng m\u1ea1i nh\u01b0 Delta Air Lines (DAL) v\u00e0 American Airlines (AAL) c\u1ee7a M\u1ef9 cung c\u1ea5p cho th\u01b0\u01a1ng nh\u00e2n l\u00e0 th\u00e0nh vi\u00ean cao c\u1ea5p \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f2ng ch\u1edd s\u00e2n bay t\u01b0 nh\u00e2n.<\/p>\n

T\u1ea1i m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh, th\u00e0nh vi\u00ean cao c\u1ea5p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng c\u00e1c \u0111\u1eb7c quy\u1ec1n nh\u01b0 \u0111\u1ed3 \u0103n nh\u1eb9 cho ng\u01b0\u1eddi s\u00e0nh \u0103n, h\u1ed7 tr\u1ee3 du l\u1ecbch c\u00e1 nh\u00e2n v\u00e0 ph\u00f2ng t\u1eafm v\u00f2i sen,<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Ph\u1ed5 th\u00f4ng h\u00f3a cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/font><\/h3>\n

B\u1edfi v\u00ec b\u1ea3n th\u00e2n c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng h\u1ec7t nhau,\u00a0ph\u1ed5 th\u00f4ng h\u00f3a<\/b> ch\u1ec9\u00a0\u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: h\u1ecd c\u00f3 th\u1ec3 mua h\u00e0ng ch\u1ec9 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t qu\u1ea3 cam c\u00f3 gi\u00e1 20 ngh\u00ecn \u0111\u1ed3ng t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 v\u1ecb gi\u1ed1ng nh\u01b0 m\u1ed9t qu\u1ea3 cam c\u00f3 gi\u00e1 ch\u1ec9 5 ngh\u00ecn \u0111\u1ed3ng mua t\u1eeb m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong tr\u00ean ph\u1ed1.<\/p>\n

Khi c\u00e1c c\u00f4ng ty c\u1ea1nh tranh b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng h\u00f3a, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c \u01b0u \u0111\u00e3i, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1n h\u00e0ng theo ch\u1ee7 \u0111\u1ec1 ng\u00e0y l\u1ec5, khuy\u1ebfn m\u00e3i, giao h\u00e0ng mi\u1ec5n ph\u00ed, t\u00f9y ch\u1ecdn thanh to\u00e1n linh ho\u1ea1t v\u00e0 b\u1ea3o h\u00e0nh.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Thu\u1eadt ng\u1eef ph\u1ed5 th\u00f4ng h\u00f3a (ti\u1ebfng Anh: Commoditize) d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t qu\u00e1 tr\u00ecnh trong \u0111\u00f3 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00f4ng ty \u0111\u1ed1i th\u1ee7.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31805"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31805"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31805\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}