{"id":31829,"date":"2023-12-07T12:54:06","date_gmt":"2023-12-07T12:54:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ke-huy-diet-thi-truong-category-killer-la-gi.html"},"modified":"2023-12-23T09:39:43","modified_gmt":"2023-12-23T02:39:43","slug":"ke-huy-diet-thi-truong-category-killer-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ke-huy-diet-thi-truong-category-killer-la-gi.html","title":{"rendered":"K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng (Category Killer) l\u00e0 g\u00ec?"},"content":{"rendered":"
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(\u1ea2nh minh h\u1ecda: dsgcw)<\/p>\n<\/figcaption><\/figure>\n

K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 Category Killer<\/b>.<\/p>\n

K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb kh\u1ed5ng l\u1ed3 c\u00f3 s\u1ee9c c\u1ea1nh tranh \u0111\u1ebfn m\u1ee9c, n\u00f3 th\u1ed1ng tr\u1ecb m\u1ed9t ho\u1eb7c nhi\u1ec1u lo\u1ea1i danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 khi\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 n\u0103ng su\u1ea5t k\u00e9m h\u01a1n v\u00e0 chuy\u00ean m\u00f4n cao h\u01a1n b\u1ecb \u0111\u00e1 kh\u1ecfi l\u0129nh v\u1ef1c kinh doanh \u0111\u00f3.\u00a0<\/p>\n

K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng ch\u1ee7 y\u1ebfu \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh to l\u1edbn b\u1eb1ng c\u00e1ch c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a l\u1edbn h\u01a1n v\u00e0 s\u00e2u h\u01a1n so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf v\u00e0 \u0111\u01a1n \u0111\u1ed9c. S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u0111\u00f3 cho ph\u00e9p k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 th\u1ea5p \u0111\u1ebfn m\u1ee9c c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi h\u1ecd.<\/p>\n

L\u1ecbch s\u1eed c\u1ee7a k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

Charlie Lazarus, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a Toys R Us, \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 \u0111\u1eb7t ra kh\u00e1i ni\u1ec7m v\u1ec1 k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng. Amazon, Best Buy, Walmart l\u00e0 nh\u1eefng v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 k\u1ebb h\u1ee7y di\u1ec7t n\u00e0y.\u00a0<\/p>\n

C\u1ee9 ng\u1ee1 l\u00e0 kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua, th\u00ec nh\u1eefng k\u1ebb huy di\u1ec7t th\u1ecb tr\u01b0\u1eddng c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea5t kh\u1ea3 chi\u1ebfn b\u1ea1i. \u0110\u1eb7c bi\u1ec7t, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u1ebfu h\u1ecd c\u00f3 \u0111\u01b0\u1eddng l\u1ed1i qu\u1ea3n l\u00ed sai l\u1ea7m ho\u1eb7c kh\u00f4ng theo k\u1ecbp th\u1eddi \u0111\u1ea1i. Toys R Us, ng\u01b0\u1eddi ti\u00ean phong cho kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u00e3 n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n v\u00e0o th\u00e1ng 9\/, l\u00e0 m\u1ed9t v\u00ed d\u1ee5.\u00a0<\/p>\n

Toys R Us \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1948, v\u00e0 th\u1eddi ho\u00e0ng kim c\u1ee7a nh\u1eefng k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng l\u00e0 v\u00e0o nh\u1eefng n\u0103m 1980 v\u00e0 1990. \u0110\u00f3 l\u00e0 khi nh\u1eefng k\u1ebb h\u1ee7y di\u1ec7t sinh s\u00f4i n\u1ea3y n\u1edf tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9. M\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch (hi\u1ec7n kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng), c\u1ee9 sau 9 ng\u00e0y l\u1ea1i m\u1edf m\u1ed9t c\u1eeda h\u00e0ng m\u1edbi. Nh\u00e0 b\u00e1n l\u1ebb v\u0103n ph\u00f2ng ph\u1ea9m Staples \u0111\u00e3 m\u1edf hai c\u1eeda h\u00e0ng trong v\u00f2ng m\u1ed9t tu\u1ea7n. Home Depot th\u00ec b\u00e1o c\u00e1o l\u1ee3i nhu\u1eadn b\u1ed9i thu v\u00e0o \u0111\u1ea7u n\u0103m, m\u1edf ba c\u1eeda h\u00e0ng ch\u1ec9 trong v\u00f2ng m\u1ed9t tu\u1ea7n.\u00a0<\/p>\n

Tuy nhi\u00ean, trong th\u1eadp k\u1ec9 ti\u1ebfp theo, v\u1eadn may c\u1ee7a nh\u1eefng k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 k\u1ebft th\u00fac. M\u1ed9t s\u1ed1 tuy\u00ean b\u1ed1 ph\u00e1 s\u1ea3n, m\u1ed9t s\u1ed1 th\u00ec \u0111\u00f3ng c\u1eeda ho\u1eb7c b\u1eaft \u0111\u1ea7u b\u00e1o c\u00e1o thua l\u1ed7.\u00a0<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean t\u00ecnh tr\u1ea1ng th\u1ea3m h\u1ea1i c\u1ee7a h\u1ecd.<\/i><\/p>\n

M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb li\u00ean t\u1ee5c c\u1ee7a Walmart v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 b\u00e1n l\u1ebb gi\u1ea3m gi\u00e1 l\u1edbn tr\u00ean to\u00e0n qu\u1ed1c. T\u1eadp \u0111o\u00e0n k\u1ebfch x\u00f9 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Arkansas kh\u00f4ng ch\u1ec9 \u0103n v\u00e0o th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp m\u00e0 c\u00f2n c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u01b0 Toys R Us.<\/p>\n

M\u1ed9t \u0111i\u1ec1u n\u1eefa l\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon. H\u1ecd cung c\u1ea5p ra nh\u1eefng t\u00f9y ch\u1ecdn h\u1ea5p d\u1eabn nh\u01b0 m\u1ee9c gi\u00e1 th\u1ea5p, mua s\u1eafm m\u1ed9t c\u1eeda v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn, ph\u00e1 h\u1ee7y t\u00ednh kinh t\u1ebf chi ph\u00ed cao c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn.\u00a0<\/p>\n

Nh\u1eadn th\u1ea5y t\u00ecnh h\u00ecnh \u0111\u00f3, Best Buy \u0111\u00e3 \u0111\u1ea5u tranh \u0111\u1ec3 t\u1ef1 t\u00e1i t\u1ea1o l\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u1ecb x\u00e2m l\u1ea5n b\u1edfi Amazon. Ngay c\u1ea3 Walmart c\u0169ng th\u1ea5y r\u1eb1ng m\u1ed9t ph\u1ea7n l\u1edbn c\u00e1c si\u00eau th\u1ecb c\u1ee7a h\u1ecd \u0111ang kh\u00f4ng sinh l\u1eddi.\u00a0<\/p>\n

Tuy nhi\u00ean, m\u1ed9t s\u1ed1 k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c t\u00ednh kinh t\u1ebf trong danh m\u1ee5c c\u1ee7a h\u1ecd, n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u1ea5p d\u1eabn. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u1ecd s\u1ebd c\u1ea7n k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ee9c th\u00ec, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c lo\u1ea1i showroom \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 t\u00ednh tr\u1ea3i nghi\u1ec7m. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 ph\u1ea3i thu h\u1eb9p qui m\u00f4 c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec t\u00ednh linh ho\u1ea1t t\u1ed1i \u0111a, c\u0169ng nh\u01b0 k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i h\u00ecnh b\u00e1n h\u00e0ng, nh\u01b0 Walmart hi\u1ec7n \u0111ang l\u00e0m.\u00a0<\/p>\n

K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay<\/font><\/h3>\n

M\u1ed9t ki\u1ec3u h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u0169ng \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.\u00a0C\u00e1c trang web nh\u01b0 v\u1eady th\u01b0\u1eddng chuy\u00ean cung c\u1ea5p m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u1edf c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau.\u00a0V\u00ed d\u1ee5, Warby Parker chuy\u00ean b\u00e1n l\u1ebb k\u00ednh theo \u0111\u01a1n c\u1ee7a b\u00e1c s\u0129 v\u00e0 k\u00ednh r\u00e2m.\u00a0Casper, m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p tr\u1ef1c tuy\u1ebfn kh\u00e1c, chuy\u00ean b\u00e1n c\u00e1c lo\u1ea1i n\u1ec7m kh\u00e1c nhau trong khi Harry’s v\u00e0 Dollar Shave Club cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1o r\u00e2u.<\/p>\n

C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean m\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u00e1c so v\u1edbi nh\u1eefng k\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u00f3, ch\u1ee7 y\u1ebfu c\u1ea1nh tranh v\u1ec1 gi\u00e1.\u00a0C\u00e1c d\u1ea1ng m\u1edbi c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1ec1 gi\u00e1 m\u00e0 c\u00f2n v\u1ec1 s\u1ef1 thu\u1eadn ti\u1ec7n c\u1ee7a vi\u1ec7c mua s\u1eafm v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n K\u1ebb h\u1ee7y di\u1ec7t th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Category Killer) l\u00e0 m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb th\u1ed1ng tr\u1ecb m\u1ed9t ho\u1eb7c nhi\u1ec1u lo\u1ea1i danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 khi\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 n\u0103ng su\u1ea5t k\u00e9m h\u01a1n v\u00e0 chuy\u00ean m\u00f4n cao h\u01a1n b\u1ecb \u0111\u00e1 kh\u1ecfi l\u0129nh v\u1ef1c kinh doanh \u0111\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31829"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31829"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31829\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}