{"id":31895,"date":"2023-12-07T12:57:33","date_gmt":"2023-12-07T12:57:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hanh-vi-treo-dau-de-ban-thit-cho-bait-and-switch-trong-ban-hang-la-gi.html"},"modified":"2023-12-23T09:40:06","modified_gmt":"2023-12-23T02:40:06","slug":"hanh-vi-treo-dau-de-ban-thit-cho-bait-and-switch-trong-ban-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hanh-vi-treo-dau-de-ban-thit-cho-bait-and-switch-trong-ban-hang-la-gi.html","title":{"rendered":"H\u00e0nh vi ‘Treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3’ (Bait and Switch) trong b\u00e1n h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: US Daily Review<\/p>\n<\/figcaption><\/figure>\n

Treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m
<\/b><\/p>\n

Bait and Switch <\/b>c\u00f3 th\u1ec3 d\u1ecbch sang ti\u1ebfng Vi\u1ec7t v\u1edbi ngh\u0129a t\u01b0\u01a1ng t\u1ef1 l\u00e0 “treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3”<\/b>.<\/p>\n

Treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3<\/b> l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng thi\u1ebfu \u0111\u1ea1o \u0111\u1ee9c khi thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o v\u1ec1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 gi\u00e1 c\u1ea3 th\u1ea5p nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec ng\u01b0\u1ee3c l\u1ea1i. Khi kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m c\u1eeda h\u00e0ng th\u00ec c\u00f3 th\u1ec3 nh\u1eefng m\u1eb7t h\u00e0ng\/d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng c\u00f3 s\u1eb5n ho\u1eb7c kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb \u00e9p mua m\u1ed9t m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 kh\u00e1c v\u1edbi gi\u00e1 cao h\u01a1n.\u00a0<\/p>\n

N\u1ed9i dung<\/b><\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c gian l\u1eadn b\u00e1n l\u1ebb, m\u1eb7c d\u00f9 c\u0169ng c\u00f3 th\u1ec3 di\u1ec5n ra trong nhi\u1ec1u b\u1ed1i c\u1ea3nh kh\u00e1c. Nhi\u1ec1u qu\u1ed1c gia c\u00f3 lu\u1eadt ch\u1ed1ng l\u1ea1i h\u00e0nh vi b\u00e1n h\u00e0ng “treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3” n\u00e0y, tuy nhi\u00ean kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra \u0111\u1ec1u c\u00f3 th\u1ec3 c\u1ea5u th\u00e0nh t\u1ed9i l\u1eeba \u0111\u1ea3o.\u00a0<\/p>\n

T\u1eeb “bait” (m\u1ed3i c\u00e2u) trong “bait and switch” \u00e1m ch\u1ec9 vi\u1ec7c m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1eefu h\u00ecnh \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u1edbi gi\u00e1 t\u1ed1t ho\u1eb7c c\u00f3 \u0111i\u1ec1u kho\u1ea3n h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd. Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c v\u0103n ph\u00f2ng \u0111\u1ec3 h\u1ecfi v\u1ec1 gi\u00e1 ho\u1eb7c th\u00f4ng tin \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi b\u00e1n s\u1ebd c\u1ed1 g\u1eafng b\u00e1n cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n h\u01a1n ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 “switch” (chuy\u1ec3n \u0111\u1ed5i).<\/p>\n

Chi\u1ebfn thu\u1eadt “treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3” c\u00f3 th\u1ec3 b\u1ecb ki\u1ec7n \u1edf nhi\u1ec1u qu\u1ed1c gia nh\u01b0 M\u1ef9, Anh v\u00e0 Canada nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o sai l\u1ec7ch. Tuy nhi\u00ean, t\u1ea1i M\u1ef9, vi\u1ec7c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t m\u1eb7t h\u00e0ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf (v\u00ed d\u1ee5,\u00a0chi\u1ebfn thu\u1eadt h\u00e0ng b\u00e1n ch\u1ecbu l\u1ed7) l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p ph\u00e1p. Mi\u1ec5n l\u00e0 h\u1ecd c\u0169ng n\u00f3i r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng l\u00e0 c\u00f3 h\u1ea1n v\u00e0 s\u1ebd gi\u00fap ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 mua m\u1eb7t h\u00e0ng \u0111\u00f3 trong t\u01b0\u01a1ng lai (rain check) n\u1ebfu nh\u01b0 m\u1eb7t h\u00e0ng \u0111\u00e3 b\u00e1n h\u1ebft.\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 h\u00e0nh vi treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3<\/font><\/h3>\n

– Trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n, m\u1ed9t s\u1ed1 nh\u00e0 m\u00f4i gi\u1edbi v\u00f4 \u0111\u1ea1o \u0111\u1ee9c c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o m\u1ed9t t\u00e0i s\u1ea3n v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t \u0111\u1ebfn m\u1ee9c kh\u00f3 tin \u0111\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi mua. Tuy nhi\u00ean, m\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1eafc c\u00e2u, t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u1ea1i kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c n\u1eefa.\u00a0<\/p>\n

– Trong c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 si\u00eau th\u1ecb, ng\u01b0\u1eddi ta \u0111\u00e3 ph\u00e1t hi\u1ec7n c\u00f3 kho\u1ea3ng m\u1ed9t ph\u1ea7n ba s\u1ed1 c\u00e1 \u0111\u01b0\u1ee3c b\u00e1n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t lo\u1ea1i c\u00e1 kh\u00e1c c\u00f3 gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n

– C\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng ti\u1ebft l\u1ed9 c\u00e1c lo\u1ea1i ph\u00ed ph\u00e1t sinh kh\u00e1c.<\/p>\n

– C\u00e1c\u00a0headhunter\u00a0c\u00f3 th\u1ec3 \u0111\u0103ng c\u00e1c c\u00f4ng vi\u1ec7c h\u1ea5p d\u1eabn nh\u01b0ng l\u00e0 gi\u1ea3, v\u1edbi m\u1ee5c \u0111\u00edch thu th\u1eadp c\u00e1c h\u1ed3 s\u01a1 xin vi\u1ec7c.\u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3 (ti\u1ebfng Anh: Bait and Switch) l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng thi\u1ebfu \u0111\u1ea1o \u0111\u1ee9c khi thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o v\u1ec1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 gi\u00e1 c\u1ea3 th\u1ea5p nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec ng\u01b0\u1ee3c l\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31895"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31895"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31895\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}