{"id":31911,"date":"2023-12-07T12:58:30","date_gmt":"2023-12-07T12:58:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-phan-loai-assortment-strategy-la-gi.html"},"modified":"2023-12-23T09:40:07","modified_gmt":"2023-12-23T02:40:07","slug":"chien-luoc-phan-loai-assortment-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-phan-loai-assortment-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i (Assortment Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i<\/b> trong ti\u1ebfng Anh l\u00e0 assortment strategy<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i<\/b> trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb li\u00ean quan \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 c\u1eeda h\u00e0ng tr\u01b0ng b\u00e0y nh\u1eb1m ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00ed v\u00e0 t\u0103ng doanh s\u1ed1. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y g\u1ed3m hai th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n

– Ph\u00e2n lo\u1ea1i theo chi\u1ec1u d\u1ecdc, c\u00f3 ngh\u0129a l\u00e0 bao nhi\u00eau bi\u1ebfn th\u1ec3 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 m\u00e0 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 ch\u1ee9a.\u00a0<\/p>\n

– Ph\u00e2n lo\u1ea1i theo chi\u1ec1u ngang, c\u00f3 ngh\u0129a l\u00e0 c\u00f3 bao nhi\u00eau lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 ch\u1ee9a.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/font><\/h3>\n

V\u1ec1 c\u01a1 b\u1ea3n, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m<\/b> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng trong ng\u00e0nh b\u00e1n l\u1ebb v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 chi\u1ec1u d\u1ecdc v\u00e0 chi\u1ec1u ngang l\u00e0 c\u1ed1t l\u00f5i. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1ebd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ea3 hai th\u00e0nh ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f9ng m\u1ed9t l\u00fac.\u00a0<\/p>\n

M\u1ed9t chi\u1ebfc l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u l\u1edbp chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5 v\u00e0 li\u00ean quan, v\u00ec m\u1ed7i c\u1eeda h\u00e0ng s\u1ebd c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n

Th\u1eed th\u00e1ch cho c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf<\/b><\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i. Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u1ea3 hai c\u00e1ch ph\u00e2n lo\u1ea1i \u0111\u1ed3ng th\u1eddi, s\u1ebd \u0111\u00f2i h\u1ecfi m\u1ed9t kh\u00f4ng gian r\u1ed9ng v\u00e0 th\u01b0\u1eddng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c “si\u00eau c\u1eeda h\u00e0ng” c\u00f3 di\u1ec7n t\u00edch l\u1edbn.\u00a0<\/p>\n

C\u00e1c c\u1eeda h\u00e0ng c\u00f3 kh\u00f4ng gian nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 ch\u1ecdn chuy\u00ean v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nhi\u1ec1u m\u00e0u s\u1eafc v\u00e0 ki\u1ec3u d\u00e1ng kh\u00e1c nhau. Ho\u1eb7c c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u h\u00e3ng s\u1ea3n xu\u1ea5t nh\u01b0ng kh\u00f4ng c\u00f3 nhi\u1ec1u d\u1ea1ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau. V\u00ed d\u1ee5: 7-Eleven (chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i qu\u1ed1c t\u1ebf) ch\u1ec9 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t nh\u00e3n hi\u1ec7u th\u1ee9c \u0103n cho m\u00e8o, trong khi Kroger (h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u1edf M\u1ef9) c\u00f3 th\u1ec3 c\u00f3 kh\u00f4ng gian \u0111\u1ec3 d\u1ef1 tr\u1eef 12 lo\u1ea1i nh\u00e3n hi\u1ec7u th\u1ee9c \u0103n cho m\u00e8o.\u00a0<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m n\u0103ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

M\u1eb7c d\u00f9 chi\u1ec1u d\u1ecdc c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i<\/b> s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 l\u01b0u \u00fd nh\u1ea5t \u0111\u1ecbnh ch\u1ec9 d\u1ef1a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i. N\u1ebfu c\u00e1c m\u1eb7t h\u00e0ng c\u00f9ng lo\u1ea1i \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y kh\u00f4ng \u0111\u00fang, nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 b\u1ecb thay \u0111\u1ed5i m\u1ea1nh m\u1ebd.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu c\u00e1c m\u1eb7t h\u00e0ng \u00edt ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c b\u00e0y l\u1eabn v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn, ch\u00fang c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u0111i s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn h\u01a1n. Ho\u1eb7c n\u1ebfu vi\u1ec7c ph\u00e2n lo\u1ea1i qu\u00e1 r\u1ed9ng th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm m\u1eb7t h\u00e0ng h\u1ecd \u0111ang c\u1ea7n.\u00a0<\/p>\n

Vi\u1ec7c \u00e1p \u0111\u1ea3o ng\u01b0\u1eddi mua s\u1eafm v\u1edbi qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn mua h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng v\u00e0 kh\u00f4ng th\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i (ti\u1ebfng Anh: Assortment Strategy) trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb li\u00ean quan \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 c\u1eeda h\u00e0ng tr\u01b0ng b\u00e0y nh\u1eb1m ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31911"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31911"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31911\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}