{"id":31913,"date":"2023-12-07T12:58:36","date_gmt":"2023-12-07T12:58:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-thuc-aidas-aidas-formula-la-gi-nhung-han-che.html"},"modified":"2023-12-23T09:40:07","modified_gmt":"2023-12-23T02:40:07","slug":"cong-thuc-aidas-aidas-formula-la-gi-nhung-han-che","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-thuc-aidas-aidas-formula-la-gi-nhung-han-che.html","title":{"rendered":"C\u00f4ng th\u1ee9c AIDAS (AIDAS Formula) l\u00e0 g\u00ec? Nh\u1eefng h\u1ea1n ch\u1ebf"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: getflycrm)<\/p>\n<\/figcaption><\/figure>\n

Co\u0302ng th\u01b0\u0301c AIDAS<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Co\u0302ng th\u01b0\u0301c AIDAS<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 AIDAS Formula.<\/b><\/p>\n

Co\u0302ng th\u01b0\u0301c AIDAS <\/b>\u0111u\u031b\u01a1\u0323c s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 gia\u0309i thi\u0301ch qua\u0301 tri\u0300nh truy\u00ea\u0300n tho\u0302ng d\u01b0\u0323a tre\u0302n ho\u0323c thuy\u00ea\u0301t v\u00ea\u0300 tra\u0323ng tha\u0301i cu\u0309a tinh th\u00e2\u0300n.\u00a0<\/p>\n

Co\u0302ng th\u01b0\u0301c na\u0300y co\u0301 nh\u01b0\u0303ng gia\u0301 tri\u0323 nh\u00e2\u0301t \u0111i\u0323nh, \u0111\u1ea1\u0306c bi\u1eb9\u0302t la\u0300 khi chu\u0301ng ta g\u0103\u0301n no\u0301 v\u01a1\u0301i ca\u0301c bu\u031b\u01a1\u0301c trong qua\u0301 tri\u0300nh ba\u0301n ha\u0300ng.<\/p>\n

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A\u0309NH H\u01af<\/span>\u01a0\u0309NG THEO THANG B\u1ea0\u0302C<\/b><\/p>\n<\/div>\n<\/div>\n<\/td>\n

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CA\u0301C B\u01af<\/span>\u01a0\u0301C TRONG QUA\u0301 TRI\u0300NH BA\u0301N HA\u0300NG<\/b><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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A<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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S\u01b0\u0323 chu\u0301 y\u0301 (Attention)<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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Thu x\u00ea\u0301p cu\u1ecd\u0302c g\u1ea1\u0306p<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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I<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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M\u00f4\u0301i quan ta\u0302m (Interest)<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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Khu\u00e2\u0301y \u0111\u1ecd\u0302ng m\u00f4\u0301i quan ta\u0302m<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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D<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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U\u031b\u01a1\u0301c mu\u00f4\u0301n (Desire)<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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Ta\u0323o ra s\u01b0\u0323 u\u031ba thi\u0301ch \/ \u0111\u00ea\u0300 xu\u00e2\u0301t cu\u0323 th\u00ea\u0309<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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A<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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Ha\u0300nh \u0111\u1ecd\u0302ng (Action)<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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K\u00ea\u0301t thu\u0301c ba\u0301n ha\u0300ng<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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S<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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Thoa\u0309 ma\u0303n (Satisfaction)<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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Duy tri\u0300 m\u00f4\u0301i quan h\u1eb9\u0302<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

H\u1ea1n ch\u1ebf\u00a0<\/font><\/h3>\n

Co\u0301 r\u00e2\u0301t nhi\u00ea\u0300u nha\u0300 nghie\u0302n c\u01b0\u0301u \u0111a\u0303 ch\u01b0\u0301ng minh r\u0103\u0300ng trong r\u00e2\u0301t nhi\u00ea\u0300u ti\u0300nh hu\u00f4\u0301ng, ca\u0301c tri\u0300nh t\u01b0\u0323 na\u0300y co\u0301 th\u00ea\u0309 kho\u0302ng \u0111u\u031b\u01a1\u0323c duy tri\u0300 \u0111u\u0301ng nhu\u031b v\u1ea1\u0302y, ho\u1ea1\u0306c tri\u0300nh t\u01b0\u0323 ca\u0301c bu\u031b\u01a1\u0301c la\u0300 kho\u0302ng th\u00ea\u0309 d\u01b0\u0323 \u0111oa\u0301n \u0111u\u031b\u01a1\u0323c.\u00a0<\/p>\n

Rackham (1987) \u0111a\u0303 nghie\u0302n c\u01b0\u0301u r\u00e2\u0301t nhi\u00ea\u0300u ca\u0301c ti\u0300nh hu\u00f4\u0301ng ba\u0301n ha\u0300ng va\u0300 cho r\u0103\u0300ng trong ca\u0301c ti\u0300nh hu\u00f4\u0301ng ba\u0301n s\u00f4\u0301 lu\u031b\u01a1\u0323ng ha\u0300ng l\u01a1\u0301n, tri\u0300nh t\u01b0\u0323 na\u0300y co\u0301 th\u00ea\u0309 la\u0300 kho\u0302ng hoa\u0300n toa\u0300n thi\u0301ch h\u01a1\u0323p.<\/p>\n

Mo\u0302 hi\u0300nh na\u0300y giu\u0301p chu\u0301ng ta trong vi\u1eb9\u0302c hi\u00ea\u0309u bi\u00ea\u0301t nhu\u031bng no\u0301 kho\u0302ng pha\u0309i la\u0300 \u0111\u1ea1\u0306c tru\u031bng \u0111\u00f4\u0301i v\u01a1\u0301i h\u00e2\u0300u h\u00ea\u0301t ca\u0301c ti\u0300nh hu\u00f4\u0301ng ba\u0301n ha\u0300ng.\u00a0<\/p>\n

Se\u0303 r\u00e2\u0301t kho\u0301 kha\u0306n cho ngu\u031b\u01a1\u0300i mua \u0111\u00ea\u0309 \u0111u\u031ba ra b\u00e2\u0301t k\u00ec s\u01b0\u0323 cam k\u00ea\u0301t na\u0300o nh\u0103\u0300m mua sa\u0309n ph\u00e2\u0309m ma\u0300 ho\u0323 chu\u031ba t\u01b0\u0300ng nghe te\u0302n, ho\u1ea1\u0306c cu\u0309a m\u1ecd\u0302t nha\u0302n vie\u0302n ba\u0301n ha\u0300ng ma\u0300 ho\u0323 kho\u0302ng bi\u00ea\u0301t; ho\u1ea1\u0306c ho\u0323 chu\u031ba du\u0300ng bao gi\u01a1\u0300 cu\u0309a m\u1ecd\u0302t co\u0302ng ty.\u00a0<\/p>\n

Tuy nhie\u0302n, \u0111\u00f4\u0301i v\u01a1\u0301i kha\u0301ch ha\u0300ng la\u0300 t\u00f4\u0309 ch\u01b0\u0301c thi\u0300 h\u00e2\u0300u h\u00ea\u0301t ti\u0300nh hu\u00f4\u0301ng ba\u0301n ha\u0300ng \u0111\u01b0\u0323o\u031bc di\u00ea\u0303n ra gi\u01b0\u0303a nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i ma\u0300 ho\u0323 bi\u00ea\u0301t nhau kha\u0301 ro\u0303 va\u0300 nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i \u0111a\u0303 quen thu\u1ecd\u0302c v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323.\u00a0<\/p>\n

Chi\u0301nh vi\u0300 v\u1ea1\u0302y, ca\u0301c hi\u0300nh th\u01b0\u0301c ba\u0301n ha\u0300ng, c\u00e2\u0300n pha\u0309i \u0111\u01b0\u0323o\u031bc s\u01b0\u0309a \u0111\u00f4\u0309i \u0111\u00ea\u0309 phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ngu\u031b\u01a1\u0300i mua va\u0300 vi\u1eb9\u0302c ba\u0301n ha\u0300ng. Ba\u0301n ha\u0300ng la\u0300 vi\u1eb9\u0302c gia\u0309i quy\u00ea\u0301t v\u00e2\u0301n \u0111\u00ea\u0300 cu\u0309a kha\u0301ch ha\u0300ng ch\u01b0\u0301 kho\u0302ng pha\u0309i thu\u00e2\u0300n tuy\u0301 la\u0300 ba\u0301n ca\u0301c sa\u0309n ph\u00e2\u0309m ma\u0300 ngu\u031b\u01a1\u0300i ba\u0301n ha\u0300ng co\u0301 trong tay.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

Ba\u0301n ha\u0300ng<\/b> la\u0300 m\u1ecd\u0302t chu\u00f4\u0303i ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng va\u0300 quan h\u1eb9\u0302, la\u0300 qua\u0301 tri\u0300nh nha\u0302n vie\u0302n ba\u0301n ha\u0300ng tu\u031b v\u00e2\u0301n, h\u00f4\u0303 tr\u01a1\u0323, hu\u031b\u01a1\u0301ng d\u00e2\u0303n kha\u0301ch ha\u0300ng pha\u0301t tri\u00ea\u0309n va\u0300 \u0111u\u031ba ra quy\u00ea\u0301t \u0111i\u0323nh mua ha\u0300ng cu\u0309a ho\u0323.\u00a0<\/p>\n

Nhu\u031b v\u1ea1\u0302y, co\u0301 th\u00ea\u0309 th\u00e2\u0301y ba\u0301n ha\u0300ng la\u0300 qua\u0301 tri\u0300nh trao \u0111\u00f4\u0309i gi\u01b0\u0303a ngu\u031b\u01a1\u0300i ba\u0301n va\u0300 ngu\u031b\u01a1\u0300i mua, la\u0300 vi\u1eb9\u0302c nha\u0302n vie\u0302n ba\u0301n ha\u0300ng ti\u0300m hi\u00ea\u0309u va\u0300 tho\u0309a ma\u0303n nhu c\u00e2\u0300u cu\u0309a kha\u0301chha\u0300ng, be\u0302n ca\u0323nh \u0111o\u0301 xa\u0302y d\u01b0\u0323ng m\u00f4\u0301i quan h\u1eb9\u0302 la\u0302u da\u0300i cu\u0300ng co\u0301 l\u01a1\u0323i gi\u01b0\u0303a doanh nghi\u1eb9\u0302p va\u0300 kha\u0301ch ha\u0300ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: K\u0129 n\u0103ng b\u00e1n h\u00e0ng, TS. Le\u0302 Thi\u0323 Lan Hu\u031bo\u031bng, C\u1ee5c Ph\u00e1t tri\u1ec3n Doanh nghi\u1ec7p, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, 2012)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00f4ng th\u1ee9c AIDAS (ti\u1ebfng Anh: AIDAS Formula) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i th\u00edch qu\u00e1 tr\u00ecnh truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft v\u1ec1 tr\u1ea1ng th\u00e1i c\u1ee7a tinh th\u1ea7n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31913"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31913"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31913\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}