{"id":31938,"date":"2023-12-07T12:59:38","date_gmt":"2023-12-07T12:59:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khong-gian-ban-hang-atmospherics-la-gi-cac-tieu-chi-ve-khong-gian-ban-hang.html"},"modified":"2023-12-23T09:40:09","modified_gmt":"2023-12-23T02:40:09","slug":"khong-gian-ban-hang-atmospherics-la-gi-cac-tieu-chi-ve-khong-gian-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khong-gian-ban-hang-atmospherics-la-gi-cac-tieu-chi-ve-khong-gian-ban-hang.html","title":{"rendered":"Kh\u00f4ng gian b\u00e1n h\u00e0ng (Atmospherics) l\u00e0 g\u00ec? C\u00e1c ti\u00eau ch\u00ed v\u1ec1 kh\u00f4ng gian b\u00e1n h\u00e0ng"},"content":{"rendered":"
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\n<\/figcaption><\/figure>\n

Kh\u00f4ng gian b\u00e1n h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Trong l\u0129nh v\u1ef1c kinh doanh th\u01b0\u01a1ng m\u1ea1i, Atmospherics<\/b> l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi Philip Kotler nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 1973. Trong ti\u1ebfng Vi\u1ec7t, \u0111\u1ebfn gi\u1edd ch\u00fang ta v\u1eabn ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c t\u1eeb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ed9t t\u1ea3 ch\u00ednh x\u00e1c nh\u1ea5t \u00fd ngh\u0129a c\u1ee7a thu\u1eadt ng\u1eef n\u00e0y, n\u00ean c\u00f3 th\u1ec3 t\u1ea1m d\u1ecbch l\u00e0 kh\u00f4ng gian b\u00e1n h\u00e0ng<\/b>.\u00a0<\/p>\n

Kh\u00f4ng gian b\u00e1n h\u00e0ng<\/b> l\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c c\u1ee7a kh\u00f4ng gian c\u1eeda h\u00e0ng nh\u1eb1m l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0o c\u1eeda h\u00e0ng mua s\u1eafm.<\/p>\n

C\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 \u00e1nh s\u00e1ng, \u00e2m thanh xung quanh, b\u00e0i tr\u00ed h\u00e0ng h\u00f3a v\u00e0 c\u00e1c ti\u00eau ch\u00ed t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec1u thu\u1ed9c v\u1ec1 kh\u00f4ng gian b\u00e1n h\u00e0ng. C\u00e1c ti\u00eau ch\u00ed n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 mua h\u00e0ng.\u00a0<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ec1u s\u1eed d\u1ee5ng kh\u00f4ng gian b\u00e1n h\u00e0ng, ngay c\u1ea3 khi kh\u00f3 m\u00e0 nh\u1eadn ra ch\u00fang.\u00a0<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t big-box store (\u0111\u1ea1i c\u1eeda hi\u1ec7u) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi l\u1ed1i \u0111i r\u1ed9ng, \u0111\u01b0\u1ee3c chi\u1ebfu s\u00e1ng t\u1ed1t v\u00e0 nh\u1eefng t\u1ea5m b\u1ea3ng m\u00e0u \u0111\u1ecf. C\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u1eddi trang cao c\u1ea5p c\u00f3 th\u1ec3 s\u1ebd c\u00f3 gh\u1ebf b\u1ecdc ho\u1eb7c gh\u1ebf sofa \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c sang tr\u1ecdng khi mua s\u1eafm v\u00e0 cung c\u1ea5p cho b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t n\u01a1i tho\u1ea3i m\u00e1i \u0111\u1ec3 ngh\u1ec9 ng\u01a1i khi ph\u1ea3i ch\u1edd \u0111\u1ee3i. C\u00e1c c\u1eeda h\u00e0ng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng thanh thi\u1ebfu ni\u00ean c\u00f3 th\u1ec3 s\u1ebd s\u1eed d\u1ee5ng \u00e1nh s\u00e1ng t\u01b0\u01a1ng ph\u1ea3n v\u00e0 \u00e2m nh\u1ea1c s\u00f4i \u0111\u1ed9ng.\u00a0<\/p>\n

C\u00e1c ti\u00eau ch\u00ed v\u1ec1 kh\u00f4ng gian b\u00e1n h\u00e0ng<\/font><\/h3>\n

– C\u00e1ch b\u1ed1 tr\u00ed kh\u00f4ng gian nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 qu\u1ea7y thu ng\u00e2n<\/p>\n

– Nhi\u1ec7t \u0111\u1ed9 t\u1ed5ng th\u1ec3 trong kh\u00f4ng gian<\/p>\n

– M\u00f9i h\u01b0\u01a1ng ho\u1eb7c h\u01b0\u01a1ng li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u00edch th\u00edch v\u00e0 l\u00f4i k\u00e9o ng\u01b0\u1eddi mua h\u00e0ng\u00a0<\/p>\n

– V\u1ecb tr\u00ed c\u1ee7a th\u00f4ng tin gi\u00e1 c\u1ea3 ho\u1eb7c c\u00e1c b\u1ea3ng ch\u1ec9 d\u1eabn kh\u00e1c<\/p>\n

– \u00c2m nh\u1ea1c \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng, t\u1ea1o c\u1ea3m gi\u00e1c \u00eam d\u1ecbu ho\u1eb7c khu\u1ea5y \u0111\u1ed9ng<\/p>\n

– \u0110\u1ed3 trang tr\u00ed \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

Nhi\u1ec1u \u0111\u1ea1i gia b\u00e1n l\u1ebb s\u1ebd s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a kh\u00f4ng gian b\u00e1n h\u00e0ng<\/b> \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb c\u1ee7a h\u1ecd v\u00e0 l\u00e0m cho n\u00f3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 n\u1ebfu l\u1ee3i d\u1ee5ng qu\u00e1 m\u1ee9c kh\u00f4ng gian b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng ng\u01b0\u1ee3c l\u1ea1i, khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1ee3 h\u00e3i ho\u1eb7c \u0111\u1ea9y nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i.<\/p>\n

M\u00f9a mua s\u1eafm l\u1ec5 t\u1ebft l\u00e0 th\u1eddi gian ch\u00ednh \u0111\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng c\u1ee7a kh\u00f4ng gian b\u00e1n h\u00e0ng. C\u00e1c c\u1eeda h\u00e0ng c\u1ea1nh tranh \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi t\u1edbi mua s\u1eafm s\u1ebd s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c, trang tr\u00ed t\u00f9y theo ch\u1ee7 \u0111\u1ec1 ng\u00e0y l\u1ec5, th\u1eadm ch\u00ed c\u1ea3 m\u00f9i h\u01b0\u01a1ng. H\u1ecd c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u00e1c quan cho kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chi ti\u1ec1n cho h\u00e0ng h\u00f3a ng\u00e0y l\u1ec5.\u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kh\u00f4ng gian b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Atmospherics) l\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c c\u1ee7a kh\u00f4ng gian c\u1eeda h\u00e0ng nh\u1eb1m l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0o c\u1eeda h\u00e0ng mua s\u1eafm.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31938"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31938"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31938\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}