{"id":31940,"date":"2023-12-07T12:59:44","date_gmt":"2023-12-07T12:59:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gia-ban-trung-binh-average-selling-price-asp-la-gi-tam-quan-trong.html"},"modified":"2023-12-07T12:59:44","modified_gmt":"2023-12-07T12:59:44","slug":"gia-ban-trung-binh-average-selling-price-asp-la-gi-tam-quan-trong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gia-ban-trung-binh-average-selling-price-asp-la-gi-tam-quan-trong.html","title":{"rendered":"Gi\u00e1 b\u00e1n trung b\u00ecnh (Average Selling Price – ASP) l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng"},"content":{"rendered":"
\n
\n
\"Gi\u00e1<\/div>
\n

\n<\/figcaption><\/figure>\n

Gi\u00e1 b\u00e1n trung b\u00ecnh (ASP)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Gi\u00e1 b\u00e1n trung b\u00ecnh<\/b> trong ti\u1ebfng Anh l\u00e0 average selling price<\/b>, vi\u1ebft t\u1eaft l\u00e0 ASP<\/b>.<\/p>\n

Thu\u1eadt ng\u1eef gi\u00e1 b\u00e1n trung b\u00ecnh (ASP)<\/b>\u00a0d\u00f9ng \u0111\u1ec3 ch\u1ec9 gi\u00e1 m\u00e0 t\u1ea1i \u0111\u00f3 m\u1ed9t h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c b\u00e1n. Gi\u00e1 b\u00e1n trung b\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. ASP l\u00e0 gi\u00e1 b\u00e1n trung b\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i, tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m trong m\u1ed9t c\u00f4ng ty ho\u1eb7c th\u1eadm ch\u00ed tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a gi\u00e1 b\u00e1n trung b\u00ecnh\u00a0<\/b><\/p>\n

Gi\u00e1 b\u00e1n trung b\u00ecnh l\u00e0 gi\u00e1 cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 c\u00f4ng ngh\u1ec7. ASP \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp cho m\u1ed9t h\u00e0ng h\u00f3a c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 gi\u00e1 tham kh\u1ea3o, gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh h\u1ecd.\u00a0<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ed1 g\u1eafng \u0111\u1ecbnh gi\u00e1 cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u0169ng ph\u1ea3i xem x\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu h\u1ecd mu\u1ed1n h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u, h\u1ecd ph\u1ea3i \u0111\u1ec3 ASP cao h\u01a1n.\u00a0<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u00e1y t\u00ednh, m\u00e1y \u1ea3nh, ti vi ho\u1eb7c trang s\u1ee9c h\u01b0\u1edbng t\u1edbi m\u1ed9t ASP cao h\u01a1n. Trong khi \u0111\u00f3, s\u00e1ch truy\u1ec7n ho\u1eb7c DVD c\u00f3 ASP th\u1ea5p h\u01a1n. Khi m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1eddi sau c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u00e3 b\u00e3o h\u00f2a v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, do \u0111\u00f3, l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a ASP.<\/p>\n

\u0110\u1ec3 t\u00ednh to\u00e1n ASP, ta c\u1ea7n chia t\u1ed5ng doanh thu ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m cho t\u1ed5ng s\u1ed1 \u0111\u01a1n v\u1ecb \u0111\u00e3 b\u00e1n. Gi\u00e1 b\u00e1n trung b\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o trong c\u00e1c k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh h\u00e0ng qu\u00ed v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t c\u00f3 th\u1ec3 theo qui \u0111\u1ecbnh v\u1ec1 b\u00e1o c\u00e1o gian l\u1eadn.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a gi\u00e1 b\u00e1n trung b\u00ecnh<\/font><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u1edbn s\u1eed d\u1ee5ng gi\u00e1 b\u00e1n trung b\u00ecnh. Trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, gi\u00e1 b\u00e1n trung b\u00ecnh<\/b> cho bi\u1ebft m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c trung b\u00ecnh bao nhi\u00eau ti\u1ec1n cho \u0111i\u1ec7n tho\u1ea1i m\u00e0 h\u1ecd b\u00e1n.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m nh\u01b0 Apple, c\u00e1c t\u00ednh to\u00e1n cho gi\u00e1 b\u00e1n trung b\u00ecnh cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1ec1 hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty v\u00e0 r\u1ed9ng h\u01a1n n\u1eefa l\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a gi\u00e1 c\u1ed5 phi\u1ebfu. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 m\u1ed9t m\u1ed1i quan h\u1ec7 r\u00f5 r\u00e0ng gi\u1eefa gi\u00e1 b\u00e1n trung b\u00ecnh iPhone c\u1ee7a Apple v\u00e0 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a n\u00f3.<\/p>\n

ASP c\u1ee7a iPhone th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n khi xem x\u00e9t c\u00e1ch m\u1ed7i m\u1ed9t thi\u1ebft b\u1ecb mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 cho Apple. Apple h\u1ee3p nh\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd trong b\u1ea3ng t\u1ed5ng k\u1ebft l\u1eddi l\u1ed7 (P&L). Ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng th\u1ec3 bi\u1ebft nh\u1eefng lo\u1ea1i chi ph\u00ed nh\u01b0 chi ph\u00ed marketing v\u00e0 chi ph\u00ed R&D (chi ph\u00ed nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n) \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ee7a c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/p>\n

V\u00ec iPhone c\u00f3 t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p\u00a0cao nh\u1ea5t trong gia \u0111\u00ecnh s\u1ea3n ph\u1ea9m c\u1ee7a Apple, s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1o ra ph\u1ea7n l\u1edbn l\u1ee3i nhu\u1eadn cho Apple. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn cho iPhone tr\u1edf n\u00ean quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh t\u1ed5ng th\u1ec3 c\u1ee7a Apple m\u1ed7i qu\u00ed.<\/p>\n

Gi\u00e1 b\u00e1n trung b\u00ecnh trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c<\/b><\/p>\n

Thu\u1eadt ng\u1eef gi\u00e1 b\u00e1n trung b\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u0111\u1ea5t. Khi gi\u00e1 b\u00e1n trung b\u00ecnh c\u1ee7a m\u1ed9t ng\u00f4i nh\u00e0 trong m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3 t\u0103ng l\u00ean, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang b\u00f9ng n\u1ed5.\u00a0Ng\u01b0\u1ee3c l\u1ea1i, khi gi\u00e1 trung b\u00ecnh gi\u1ea3m, nh\u1eadn th\u1ee9c v\u1ec1 th\u1ecb tr\u01b0\u1eddng trong khu v\u1ef1c c\u1ee5 th\u1ec3 \u0111\u00f3 c\u0169ng gi\u1ea3m.<\/p>\n

M\u1ed9t s\u1ed1 ng\u00e0nh s\u1eed d\u1ee5ng ASP theo m\u1ed9t c\u00e1ch h\u01a1i kh\u00e1c.\u00a0Ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c c\u00f4ng ty l\u01b0u tr\u00fa kh\u00e1c, th\u01b0\u1eddng g\u1ecdi n\u00f3 l\u00e0 gi\u00e1 ph\u00f2ng trung b\u00ecnh ho\u1eb7c\u00a0gi\u00e1 ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y\u00a0(ADR).\u00a0Nh\u1eefng m\u1ee9c gi\u00e1 trung b\u00ecnh n\u00e0y c\u00f3 xu h\u01b0\u1edbng cao h\u01a1n trong\u00a0m\u00f9a cao \u0111i\u1ec3m, ng\u01b0\u1ee3c l\u1ea1i, t\u1ec9 l\u1ec7 th\u01b0\u1eddng gi\u1ea3m khi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c chuy\u1ebfn du l\u1ecbch th\u1ea5p \u0111i ho\u1eb7c trong m\u00f9a v\u00e3n kh\u00e1ch.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Thu\u1eadt ng\u1eef gi\u00e1 b\u00e1n trung b\u00ecnh (ti\u1ebfng Anh: Average Selling Price, vi\u1ebft t\u1eaft: ASP) d\u00f9ng \u0111\u1ec3 ch\u1ec9 gi\u00e1 m\u00e0 t\u1ea1i \u0111\u00f3 m\u1ed9t h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c b\u00e1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31940"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31940"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31940\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}