{"id":31944,"date":"2023-12-07T12:59:54","date_gmt":"2023-12-07T12:59:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-thuong-mai-dien-tu-rieng-private-e-marketplace-la-gi.html"},"modified":"2023-12-23T09:40:09","modified_gmt":"2023-12-23T02:40:09","slug":"thi-truong-thuong-mai-dien-tu-rieng-private-e-marketplace-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-thuong-mai-dien-tu-rieng-private-e-marketplace-la-gi.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang (private e-marketplace) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang (private e-marketplace)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang<\/b> hay th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ed9t b\u00ean<\/b> trong ti\u1ebfng Anh l\u00e0 private e-marketplace<\/i>.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang<\/i> l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu hay \u0111i\u1ec1u h\u00e0nh b\u1edfi m\u1ed9t c\u00f4ng ty. M\u1ed9t b\u00ean c\u00f3 th\u1ec3 l\u00e0 b\u00ean b\u00e1n (sell-side) ho\u1eb7c b\u00ean mua (buy-side).<\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00ean b\u00e1n<\/i><\/p>\n

Starbucks.com, dell.\u00a0com, target.com v\u00e0 united.com b\u00e1n h\u00e0ng t\u1eeb trang web c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng b\u00ean b\u00e1n l\u00e0 m\u1ed9t c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m ti\u00eau chu\u1ea9n v\u00e0 t\u00f9y ch\u1ec9nh theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n (B2C) ho\u1eb7c \u0111\u1ebfn c\u00f4ng ty (B2B); lo\u1ea1i h\u00ecnh n\u00e0y g\u1ecdi l\u00e0 m\u1ed9t \u0111\u1ebfn nhi\u1ec1u (one to many).<\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00ean b\u00e1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u00e0 m\u1ed9t ch\u1ee3 \u0111i\u1ec7n t\u1eed b\u00ean b\u00e1n, l\u00e0 m\u1ed9t c\u00e1i ch\u1ee3 d\u1ef1a tr\u00ean m\u1ed9t website v\u00e0 trong \u0111\u00f3 m\u1ed9t c\u00f4ng ty s\u1ebd b\u00e1n cho nhi\u1ec1u ng\u01b0\u1eddi mua th\u00f4ng qua cataloge \u0111i\u1ec7n t\u1eed, b\u00e1n th\u00f4ng qua \u0111\u1ea5u gi\u00e1 thu\u1eadn, v\u00e0 b\u00e1n tr\u1ef1c ti\u1ebfp. Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng trong ch\u1ee3 \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng l\u00e0 c\u00e1c nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00e1c nh\u00e0 trung gian click-and-mortar, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n.<\/p>\n

Khi kh\u00e1ch h\u00e0ng v\u00e0o gh\u00e9 th\u0103m, website h\u01b0\u1edbng d\u1eabn cho kh\u00e1ch h\u00e0ng c\u00e1ch s\u1eed d\u1ee5ng website. N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00ed, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u1ecf mua h\u00e0ng \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3 b\u1eb1ng ti\u1ec1n m\u1eb7t, s\u00e9c khi giao nh\u1eadn h\u00e0ng ho\u1eb7c th\u00f4ng qua c\u00e1c l\u1ec7nh chuy\u1ec3n ti\u1ec1n t\u1ef1 \u0111\u1ed9ng, th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c chuy\u1ec3n kho\u1ea3n qua ng\u00e2n h\u00e0ng. V\u00e0 khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng th\u00ec b\u00ean b\u00e1n s\u1ebd l\u1eadp k\u1ebf ho\u1ea1ch giao h\u00e0ng cho kh\u00e1ch.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00ean mua<\/i><\/p>\n

Trong th\u1ecb tr\u01b0\u1eddng b\u00ean mua, m\u1ed9t c\u00f4ng ty mua h\u00e0ng t\u1eeb nhi\u1ec1u nh\u00e0 cung \u1ee9ng, lo\u1ea1i h\u00ecnh mua s\u1eafm n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nhi\u1ec1u \u0111\u1ebfn m\u1ed9t (many to one) v\u00e0 th\u01b0\u1eddng l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng B2B.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 Walmart mua h\u00e0ng t\u1eeb nhi\u1ec1u nh\u00e0 cung \u1ee9ng tr\u00ean m\u1ea1ng.\u00a0<\/p>\n

Th\u1ecb tr\u01b0\u01a1ng b\u00ean mua t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t c\u00e1i ch\u1ee3 b\u00ean mua, l\u00e0 m\u1ed9t website c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c, \u0111\u00e0m ph\u00e1n, mua h\u00e0ng theo nh\u00f3m ho\u1eb7c b\u1ea5t c\u1ee9 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm n\u00e0o kh\u00e1c.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang th\u01b0\u1eddng ch\u1ec9 m\u1edf cho m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1 gi\u1edbi h\u1ea1n trong ng\u00e0nh v\u00e0 kh\u00f4ng c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh; Binus university business school)<\/i><\/p>\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang (ti\u1ebfng Anh: private e-marketplace) l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu hay \u0111i\u1ec1u h\u00e0nh b\u1edfi m\u1ed9t c\u00f4ng ty. M\u1ed9t b\u00ean c\u00f3 th\u1ec3 l\u00e0 b\u00ean b\u00e1n (sell-side) ho\u1eb7c b\u00ean mua (buy-side).\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31944"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31944"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31944\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}