{"id":31946,"date":"2023-12-07T13:00:00","date_gmt":"2023-12-07T13:00:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kinh-doanh-dien-tu-e-business-la-gi-phan-tich-thuong-mai-dien-tu-va-kinh-doanh-dien-tu.html"},"modified":"2023-12-23T09:40:22","modified_gmt":"2023-12-23T02:40:22","slug":"kinh-doanh-dien-tu-e-business-la-gi-phan-tich-thuong-mai-dien-tu-va-kinh-doanh-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-doanh-dien-tu-e-business-la-gi-phan-tich-thuong-mai-dien-tu-va-kinh-doanh-dien-tu.html","title":{"rendered":"Kinh doanh \u0111i\u1ec7n t\u1eed (e-business) l\u00e0 g\u00ec? Ph\u00e2n t\u00edch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh doanh \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

Kinh doanh \u0111i\u1ec7n t\u1eed (e-business)<\/font><\/h3>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Kinh doanh \u0111i\u1ec7n t\u1eed<\/b> trong ti\u1ebfng Anh l\u00e0 electronic business<\/b>, th\u01b0\u1eddng vi\u1ebft t\u1eaft l\u00e0 e-business.<\/b><\/p>\n

Kinh doanh \u0111i\u1ec7n t\u1eed<\/i> l\u00e0 vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c qu\u00e1 tr\u00ecnh kinh doanh tr\u00ean internet.<\/p>\n

C\u00f3 th\u1ec3 hi\u1ec3u kinh doanh \u0111i\u1ec7n t\u1eed<\/i> bao g\u1ed3m b\u1ea5t c\u1ee9 qu\u00e1 tr\u00ecnh n\u00e0o m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh (ho\u1eb7c l\u00e0 phi l\u1ee3i nhu\u1eadn, ho\u1eb7c t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7, ho\u1eb7c c\u00f3 l\u1ee3i nhu\u1eadn) th\u1ef1c hi\u1ec7n qua m\u1ea1ng m\u00e1y t\u00ednh.<\/p>\n

C\u00e1c qu\u00e1 tr\u00ecnh kinh doanh \u0111i\u1ec7n t\u1eed n\u00e0y bao g\u1ed3m mua b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, x\u1eed l\u00ed<\/span> thanh to\u00e1n, qu\u1ea3n l\u00ed<\/span> ki\u1ec3m so\u00e1t s\u1ea3n xu\u1ea5t, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, chia s\u1ebb th\u00f4ng tin, tuy\u1ec3n d\u1ee5ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

N\u1ed9i dung ch\u00ednh c\u1ee7a kinh doanh \u0111i\u1ec7n t\u1eed<\/font><\/h3>\n

C\u00f3 ba qu\u00e1 tr\u00ecnh ch\u00ednh \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng trong kinh doanh \u0111i\u1ec7n t\u1eed<\/b>:\u00a0<\/p>\n

(1) Qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t<\/i>, bao g\u1ed3m vi\u1ec7c mua h\u00e0ng, \u0111\u1eb7t h\u00e0ng v\u00e0 cung c\u1ea5p h\u00e0ng v\u00e0o kho, qu\u00e1 tr\u00ecnh thanh to\u00e1n, c\u00e1c m\u1ed1i li\u00ean k\u1ebft \u0111i\u1ec7n t\u1eed v\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00ed<\/span> s\u1ea3n xu\u1ea5t.<\/p>\n

(2) Qu\u00e1 tr\u00ecnh t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/i>, bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 marketing, b\u00e1n h\u00e0ng qua Internet, x\u1eed l\u00ed<\/span> \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thanh to\u00e1n, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/p>\n

(3) Qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00ed<\/span> n\u1ed9i b\u1ed9<\/i>, bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 t\u1edbi nh\u00e2n vi\u00ean, \u0111\u00e0o t\u1ea1o, chia s\u1ebb th\u00f4ng tin n\u1ed9i b\u1ed9, h\u1ed9i h\u1ecdp qua video v\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng \u0111i\u1ec7n t\u1eed t\u0103ng c\u01b0\u1eddng lu\u1ed3ng th\u00f4ng tin gi\u1eefa vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng nh\u1eb1m t\u0103ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. Vi\u1ec7c trao \u0111\u1ed5i gi\u1eefa c\u00e1c nh\u00f3m v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin kinh doanh n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

Ph\u00e2n t\u00edch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh doanh \u0111i\u1ec7n t\u1eed<\/font><\/h3>\n

– Kinh doanh \u0111i\u1ec7n t\u1eed<\/b> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef mang \u00fd ngh\u0129a r\u1ed9ng h\u01a1n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b>, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 qu\u00e1 tr\u00ecnh mua v\u00e0 b\u00e1n m\u00e0 c\u00f2n l\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, k\u1ebft n\u1ed1i c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c v\u00e0 hu\u1ea5n luy\u1ec7n qua m\u1ea1ng c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch \u0111i\u1ec7n t\u1eed trong ph\u1ea1m vi c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n

– Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c mua b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng vi\u1ec5n th\u00f4ng v\u00e0o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, t\u1eeb b\u00e1n h\u00e0ng, marketing, thanh to\u00e1n \u0111\u1ebfn mua s\u1eafm, s\u1ea3n xu\u1ea5t, \u0111\u00e0o t\u1ea1o, ph\u1ed1i h\u1ee3p ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p trong chu\u1ed7i cung \u1ee9ng, v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng… khi \u0111\u00f3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n th\u00e0nh kinh doanh \u0111i\u1ec7n t\u1eed, c\u00f4ng ty \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf m\u1ee9c \u0111\u1ed9 cao \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f4ng ty \u0111i\u1ec7n t\u1eed.<\/p>\n

Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 hi\u1ec3u kinh doanh \u0111i\u1ec7n t\u1eed<\/i>\u00a0l\u00e0 m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty khi tham gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/i>\u1edf m\u1ee9c \u0111\u1ed9 cao v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin chuy\u00ean s\u00e2u trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty.<\/p>\n

K\u1ebft lu\u1eadn:<\/u><\/i><\/p>\n

Ng\u00e0y nay, kinh doanh \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c xem x\u00e9t m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n t\u1eeb “chu k\u00ec kinh doanh, t\u1ed1c \u0111\u1ed9 kinh doanh, to\u00e0n c\u1ea7u h\u00f3a th\u1ecb tr\u01b0\u1eddng v\u00e0 to\u00e0n c\u1ea7u h\u00f3a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, n\u00e2ng cao n\u0103ng su\u1ea5t, kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, chia s\u1ebb ki\u1ebfn th\u1ee9c gi\u1eefa c\u00e1c t\u1ed5 ch\u1ee9c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

Tuy nhi\u00ean, trong c\u00e1c t\u00e0i li\u1ec7u c\u0169ng nh\u01b0 trong th\u1ef1c t\u1ebf \u1ee9ng d\u1ee5ng, ng\u01b0\u1eddi ta th\u01b0\u1eddng \u0111\u1ed3ng nh\u1ea5t hai kh\u00e1i ni\u1ec7m tr\u00ean v\u00e0 s\u1eed d\u1ee5ng ch\u00fang thay th\u1ebf cho nhau.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: TechTarget; Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh; Gi\u00e1o tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Th\u01b0 vi\u1ec7n s\u1ed1 Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kinh doanh \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: e-business) l\u00e0 vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c qui tr\u00ecnh kinh doanh tr\u00ean internet. C\u00f3 th\u1ec3 hi\u1ec3u kinh doanh \u0111i\u1ec7n t\u1eed bao g\u1ed3m b\u1ea5t c\u1ee9 qu\u00e1 tr\u00ecnh n\u00e0o m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh th\u1ef1c hi\u1ec7n qua m\u1ea1ng m\u00e1y t\u00ednh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31946"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31946"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31946\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}