{"id":31954,"date":"2023-12-07T13:00:22","date_gmt":"2023-12-07T13:00:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-dang-ki-subscription-revenue-model-la-gi.html"},"modified":"2023-12-23T09:40:23","modified_gmt":"2023-12-23T02:40:23","slug":"mo-hinh-doanh-thu-dang-ki-subscription-revenue-model-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-dang-ki-subscription-revenue-model-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed (Subscription Revenue Model) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: StopAd<\/p>\n<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed (Subscription Revenue Model)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed<\/b> trong ti\u1ebfng Anh l\u00e0 Subscription Revenue Model<\/b>.<\/p>\n

M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed<\/i> hay m\u00f4 h\u00ecnh doanh thu thu\u00ea bao<\/i> l\u00e0 m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 ri\u00eang cho h\u1ed9i vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

Trong m\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed<\/b>, c\u00e1c th\u00f4ng tin hay d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u00f4ng qua m\u1ed9t website. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ebd ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed \u0111\u0103ng k\u00ed cho vi\u1ec7c truy c\u1eadp t\u1edbi m\u1ed9t s\u1ed1 ho\u1eb7c to\u00e0n b\u1ed9 c\u00e1c n\u1ed9i dung n\u00f3i tr\u00ean. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 tr\u1ea3 ph\u00ed theo th\u00e1ng ho\u1eb7c tr\u1ea3 ph\u00ed theo n\u0103m.<\/p>\n

M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed <\/i>c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t mua m\u1ed9t k\u00ec b\u00e1o h\u00e0ng th\u00e1ng hay h\u00e0ng qu\u00ed, nh\u1edd \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 n\u1ed9i dung v\u00e0 t\u00ecm th\u1ea5y nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch h\u01a1n h\u1eb3n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tham gia ch\u1ee9 kh\u00f4ng \u0111\u0103ng k\u00ed.<\/p>\n

H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c c\u00f4ng ty c\u00f3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng nh\u01b0 b\u00e1o \u0111i\u1ec7n t\u1eed, ph\u1ea7n m\u1ec1m, t\u01b0 v\u1ea5n, th\u00f4ng tin… S\u1ea3n ph\u1ea9m th\u01b0\u1eddng l\u00e0 c\u00e1c t\u00e0i li\u1ec7u \u0111i\u1ec7n t\u1eed nh\u01b0: lu\u1eadn v\u0103n th\u1ea1c s\u0129, ti\u1ebfn s\u0129, c\u00e1c tin t\u1ee9c quan tr\u1ecdng, b\u00e1o, t\u1eadp san nghi\u00ean c\u1ee9u, t\u1eadp san chuy\u00ean ng\u00e0nh, c\u00e1c c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u.<\/p>\n

N\u00f3i t\u00f3m l\u1ea1i, m\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed <\/i>bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u0103ng k\u00ed t\u00ean v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o n\u1ed9i dung ch\u00ednh c\u1ee7a website, th\u01b0\u1eddng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng quy\u1ec1n l\u1ee3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u00f4ng ty Consumer Reports Online, ng\u01b0\u1eddi \u0111\u0103ng k\u00ed<\/span> s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty s\u1ebd ph\u1ea3i tr\u1ea3 kho\u1ea3n ph\u00ed 3,95 USD\/th\u00e1ng ho\u1eb7c 24 USD\/n\u0103m.<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed<\/font><\/h3>\n

\u01afu \u0111i\u1ec3m<\/b><\/p>\n

– M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed<\/i> gi\u1ea3m b\u1edbt chi ph\u00ed v\u00e0 qui \u0111\u1ed5i th\u00e0nh ti\u1ec1n c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1eb7c t\u00ednh gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n

– N\u1ebfu t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng, m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o doanh thu \u0111\u1ecbnh k\u00ec v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng “\u0111\u01a1n gi\u1ea3n”, nh\u1eefng ng\u01b0\u1eddi qu\u00e1 l\u01b0\u1eddi \u0111\u1ec3 h\u1ee7y \u0111\u0103ng k\u00ed d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n

H\u1ea1n ch\u1ebf<\/b><\/p>\n

– M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed<\/i> ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o vi\u1ec7c c\u00f3 m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng l\u1edbn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i duy tr\u00ec t\u1ec9<\/span> l\u1ec7 \u0111\u0103ng k\u00ed<\/span> cao h\u01a1n t\u1ec9<\/span> l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00ed<\/span>.<\/p>\n

– Tr\u1edf ng\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh kinh doanh n\u00e0y l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u1ea3m th\u1ea5y g\u01b0\u1ee3ng \u00e9p khi ph\u1ea3i thanh to\u00e1n cho c\u00e1c n\u1ed9i dung tr\u00ean Web. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00e1c n\u1ed9i dung doanh nghi\u1ec7p \u0111\u01b0a ra ph\u1ea3i th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng kho\u1ea3n gi\u00e1 tr\u1ecb gia t\u0103ng cao v\u00e0 c\u1ea7n h\u1ea1n ch\u1ebf ng\u01b0\u1eddi \u0111\u0103ng k\u00ed<\/span> sao ch\u00e9p nh\u1eefng n\u1ed9i dung truy c\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh; Gi\u00e1o tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Th\u01b0 vi\u1ec7n s\u1ed1 Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i; Founder Institute)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed (ti\u1ebfng Anh: Subscription Revenue Model) bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u0103ng k\u00ed t\u00ean v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o n\u1ed9i dung ch\u00ednh c\u1ee7a website, th\u01b0\u1eddng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng quy\u1ec1n l\u1ee3i \u0111\u1eb7c bi\u1ec7t.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31954"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31954"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31954\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}