{"id":31956,"date":"2023-12-07T13:00:29","date_gmt":"2023-12-07T13:00:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-quang-cao-advertising-supported-revenue-model-la-gi.html"},"modified":"2023-12-23T09:40:23","modified_gmt":"2023-12-23T02:40:23","slug":"mo-hinh-doanh-thu-quang-cao-advertising-supported-revenue-model-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-quang-cao-advertising-supported-revenue-model-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o (Advertising-supported revenue model) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o (Advertising-supported revenue model)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o<\/b> trong ti\u1ebfng Anh l\u00e0 Advertising-supported revenue model<\/i>, Advertising revenue model<\/i> hay Ad-Based Revenue Model<\/i>.<\/p>\n

M\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u1ea1o qu\u1ea3ng c\u00e1o cho m\u1ed9t trang web, d\u1ecbch v\u1ee5, \u1ee9ng d\u1ee5ng ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1eb7t ch\u00fang tr\u00ean c\u00e1c k\u00eanh chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao.<\/p>\n

Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o<\/font><\/h3>\n

– \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o<\/i>, doanh nghi\u1ec7p cung c\u1ea5p m\u1ed9t website v\u1edbi c\u00e1c n\u1ed9i dung h\u1eefu \u00edch ho\u1eb7c \u0111\u1ec3 c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0a c\u00e1c th\u00f4ng tin kinh doanh, gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m hay c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c cung c\u1ea5p v\u1ecb tr\u00ed \u0111\u1ec3 h\u1ecd qu\u1ea3ng c\u00e1o v\u00e0 thu ph\u00ed t\u1eeb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o n\u00e0y.<\/p>\n

– C\u00e1c website qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu c\u00e1c m\u1ee9c ph\u00ed cao h\u01a1n.<\/p>\n

– V\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho m\u00f4 h\u00ecnh n\u00e0y l\u00e0 c\u00f4ng ty Yahoo.com, m\u1ed9t c\u00f4ng ty m\u00e0 doanh thu ch\u1ee7 y\u1ebfu thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c kinh doanh qu\u1ea3ng c\u00e1o, c\u1ee5 th\u1ec3 l\u00e0 b\u00e1n c\u00e1c d\u1ea3i b\u0103ng (banner) qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c m\u00f4 h\u00ecnh doanh thu c\u01a1 b\u1ea3n tr\u00ean Web v\u00e0 m\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 \u00fd ki\u1ebfn kh\u00f4ng \u0111\u1ed3ng t\u00ecnh, nh\u01b0ng n\u00f3 v\u1eabn l\u00e0 ngu\u1ed3n thu ch\u1ee7 y\u1ebfu c\u1ee7a doanh thu tr\u00ean Internet.<\/p>\n

Yahoo, Google, Goto \u0111\u1ea1i di\u1ec7n cho s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a m\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o<\/i>.<\/p>\n

\u01afu \u0111i\u1ec3m<\/font><\/h3>\n

– Ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u00f4 h\u00ecnh doanh thu, \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao r\u1ea5t nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o l\u00e0m ngu\u1ed3n thu nh\u1eadp.<\/p>\n

H\u1ea1n ch\u1ebf<\/font><\/h3>\n

– \u0110\u1ec3 t\u1ea1o c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u1ed1i t\u00e1c, doanh nghi\u1ec7p c\u1ea7n thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\u00a0Ngo\u00e0i ra, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u1ea5y qu\u1ea3ng c\u00e1o g\u00e2y phi\u1ec1n nhi\u1ec5u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u1ec9<\/span> l\u1ec7 nh\u1ea5p chu\u1ed9t th\u1ea5p v\u00e0 do \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi doanh thu.<\/p>\n

– Kh\u00f4ng c\u00f3 s\u1ef1 nh\u1ea5t tr\u00ed trong \u0111\u00e1nh gi\u00e1 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu ph\u00ed ng\u01b0\u1eddi xem website h\u1ee3p l\u00ed. B\u1edfi c\u00f3 qu\u00e1 nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111\u00e1nh gi\u00e1 hay \u0111o l\u01b0\u1eddng, v\u00ed d\u1ee5 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi c\u00f3 quan t\u00e2m ri\u00eang v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp. V\u00ec th\u1ebf r\u1ea5t c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u00e1nh gi\u00e1 \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n

– \u0110\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o<\/i>, ph\u1ea3i thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c c\u00e1c website c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Founder Institute;\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o (ti\u1ebfng Anh: Advertising-supported revenue model) \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u1ea1o qu\u1ea3ng c\u00e1o cho m\u1ed9t trang web, d\u1ecbch v\u1ee5, \u1ee9ng d\u1ee5ng ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1eb7t ch\u00fang tr\u00ean c\u00e1c k\u00eanh chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31956"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31956"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31956\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}