{"id":31960,"date":"2023-12-07T13:00:41","date_gmt":"2023-12-07T13:00:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-revenue-model-la-gi.html"},"modified":"2023-12-23T09:40:23","modified_gmt":"2023-12-23T02:40:23","slug":"mo-hinh-doanh-thu-revenue-model-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-revenue-model-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh doanh thu (Revenue Model) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Feedough<\/p>\n<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh doanh thu (Revenue Model)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4 h\u00ecnh doanh thu<\/b> trong ti\u1ebfng Anh l\u00e0 Revenue Model<\/b>.<\/p>\n

M\u00f4 h\u00ecnh doanh thu<\/i> l\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 doanh thu, t\u1ea1o ra l\u1ee3i nhu\u1eadn, v\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0.<\/p>\n

M\u00f4 h\u00ecnh doanh thu \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00ed c\u00e1c lu\u1ed3ng doanh thu c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft cho t\u1eebng lu\u1ed3ng doanh thu \u0111\u00f3.<\/p>\n

Ch\u1ee9c n\u0103ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh l\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 thu \u0111\u01b0\u1ee3c doanh l\u1ee3i tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn h\u01a1n c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1ea7u t\u01b0 kh\u00e1c. B\u1ea3n th\u00e2n c\u00e1c kho\u1ea3n l\u1ee3i nhu\u1eadn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. M\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c xem l\u00e0 kinh doanh th\u00e0nh c\u00f4ng c\u1ea7n t\u1ea1o ra m\u1ee9c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1ea7u t\u01b0 kh\u00e1c. B\u1eb1ng kh\u00f4ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

M\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e1y t\u00ednh c\u00e1 nh\u00e2n ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t ho\u1eb7c th\u1ebb t\u00edn d\u1ee5ng. Th\u01b0\u01a1ng v\u1ee5 n\u00e0y t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p. N\u1ebfu kho\u1ea3n doanh thu n\u00e0y l\u1edbn h\u01a1n c\u00e1c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, doanh nghi\u1ec7p s\u1ebd thu \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi b\u00e1n m\u00e1y t\u00ednh ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u1ed1n b\u1eb1ng c\u00e1ch \u0111i vay ho\u1eb7c l\u1ea5y t\u1eeb kho\u1ea3n ti\u1ec1n ti\u1ebft ki\u1ec7m c\u00e1 nh\u00e2n.<\/p>\n

Kho\u1ea3n l\u1ee3i nhu\u1eadn m\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng thu \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean ch\u00ednh l\u00e0 kho\u1ea3n doanh l\u1ee3i thu \u0111\u01b0\u1ee3c tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 b\u1ecf ra v\u00e0 kho\u1ea3n doanh l\u1ee3i n\u00e0y ph\u1ea3i l\u1edbn h\u01a1n kho\u1ea3n doanh l\u1ee3i thu \u0111\u01b0\u1ee3c n\u1ebfu doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng n\u01a1i kh\u00e1c nh\u01b0 \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c g\u1eedi ti\u1ec1n ti\u1ebft ki\u1ec7m t\u1ea1i ng\u00e2n h\u00e0ng.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh doanh thu c\u01a1 b\u1ea3n<\/font><\/h3>\n

– Th\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0ng ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o m\u1ed9t (ho\u1eb7c l\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a m\u1ed9t s\u1ed1) trong s\u1ed1 c\u00e1c m\u00f4 h\u00ecnh c\u01a1 b\u1ea3n sau:<\/p>\n

(1) M\u00f4 h\u00ecnh doanh thu qu\u1ea3ng c\u00e1o (Advertising-supported\u00a0revenue model)<\/p>\n

(2) M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00ed (Subscription Revenue Model)<\/p>\n

(3) M\u00f4 h\u00ecnh doanh thu ph\u00ed giao d\u1ecbch (Fees Revenue Model)<\/p>\n

(4) M\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng (Sales Revenue Model)<\/p>\n

(5)\u00a0M\u00f4 h\u00ecnh doanh thu li\u00ean k\u1ebft\u00a0(Affiliate Revenue Model)\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh; Gi\u00e1o tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Th\u01b0 vi\u1ec7n s\u1ed1 Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i; Founder Institute)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh doanh thu (ti\u1ebfng Anh: Revenue Model) l\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 doanh thu, t\u1ea1o ra l\u1ee3i nhu\u1eadn, v\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31960"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=31960"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/31960\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=31960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=31960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=31960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}