{"id":32019,"date":"2023-12-07T13:04:14","date_gmt":"2023-12-07T13:04:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tieu-chuan-thang-don-hang-va-tieu-chuan-thoa-man-don-hang-order-winners-and-order-qualifiers-la-gi.html"},"modified":"2023-12-23T09:40:37","modified_gmt":"2023-12-23T02:40:37","slug":"tieu-chuan-thang-don-hang-va-tieu-chuan-thoa-man-don-hang-order-winners-and-order-qualifiers-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tieu-chuan-thang-don-hang-va-tieu-chuan-thoa-man-don-hang-order-winners-and-order-qualifiers-la-gi.html","title":{"rendered":"Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng v\u00e0 ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng (Order Winners and Order Qualifiers) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda.<\/p>\n<\/figcaption><\/figure>\n

Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng v\u00e0 ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng<\/span><\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng\u00a0<\/b>trong ti\u1ebfng Anh l\u00e0 order winners<\/b>. Ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng<\/b>\u00a0trong ti\u1ebfng Anh l\u00e0 order qualifiers<\/b>.\u00a0<\/p>\n

M\u1ed9t giao di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t gi\u1eefa marketing v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p cho c\u00f4ng ty s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng kinh doanh \u1edf c\u1ea3 hai kh\u00eda c\u1ea1nh.\u00a0<\/p>\n

Thu\u1eadt ng\u1eef ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng v\u00e0 ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng<\/span> m\u00f4 t\u1ea3 c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng marketing l\u00e0 ch\u00eca kh\u00f3a cho c\u1ea1nh tranh th\u00e0nh c\u00f4ng.\u00a0<\/p>\n

Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng<\/b>\u00a0l\u00e0 m\u1ed9t ti\u00eau ch\u00ed \u0111\u1ec3 l\u00e0m kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty v\u1edbi m\u1ed9t c\u00f4ng ty kh\u00e1c. N\u00f3i c\u00e1ch kh\u00e1c, ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u1ed1c \u0111\u1ed9 giao h\u00e0ng, \u0111\u1ed9 tin c\u1eady, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, t\u00ednh linh ho\u1ea1t v\u00e0 h\u00ecnh \u1ea3nh khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u0111\u00f3. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n

Ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng<\/b>\u00a0l\u00e0 m\u1ed9t ti\u00eau ch\u00ed cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc khi mua h\u00e0ng. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f4ng ty ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m n\u0103ng trong l\u0129nh v\u1ef1c kinh doanh. Terry Hill cho r\u1eb1ng m\u1ed9t c\u00f4ng ty ph\u1ea3i “\u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng” h\u00e0ng ng\u00e0y.\u00a0<\/p>\n

Li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh, m\u1ed9t c\u00f4ng ty ch\u1ec9 c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed t\u1ed1i thi\u1ec3u \u0111\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1eadp h\u1ee3p c\u1ea1nh tranh. V\u00ed d\u1ee5, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc trong h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p.\u00a0<\/p>\n

Th\u1ebf n\u00ean \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4, h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 chuy\u1ec7n nh\u1ea5t \u0111\u1ecbnh v\u00e0 s\u1ebd kh\u00f4ng coi n\u00f3 l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng. N\u1ebfu nh\u01b0 c\u00f3 khi\u1ebfu n\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng hay ph\u1ea3i thu h\u1ed3i s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0a th\u00edch v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc trong l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng n\u1eefa.\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng v\u00e0 ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng<\/span>\u00a0<\/font><\/h3>\n

V\u00ed d\u1ee5, h\u00e3y xem x\u00e9t vi\u1ec7c mua m\u00e1y t\u00ednh x\u00e1ch tay c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng nh\u1eefng t\u00ednh n\u0103ng nh\u01b0 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh, tr\u1ecdng l\u01b0\u1ee3ng, phi\u00ean b\u1ea3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh, v\u00e0 chi ph\u00ed l\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng quan tr\u1ecdng. T\u00ednh n\u0103ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t khi c\u00e2n nh\u1eafc gi\u1eefa nh\u1eefng m\u00e1y t\u00ednh ph\u00f9 h\u1ee3p l\u00e0 th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a pin.\u00a0<\/p>\n

C\u1ee5 th\u1ec3 nh\u01b0, khi t\u00ecm hi\u1ec3u th\u00f4ng tin, b\u1ea1n \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch c\u00f3 m\u00e0n h\u00ecnh 14-inches, n\u1eb7ng 1,5kg, s\u1eed d\u1ee5ng h\u1ec7 \u0111i\u1ec1u h\u00e0nh Microsoft Windows m\u1edbi nh\u1ea5t, v\u00e0 c\u00f3 gi\u00e1 d\u01b0\u1edbi 20 tri\u1ec7u \u0111\u1ed3ng. T\u1eeb danh s\u00e1ch c\u00e1c m\u00e1y t\u00ednh \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc n\u00e0y, b\u1ea1n ch\u1ecdn m\u00e1y t\u00ednh m\u00e0 pin c\u00f3 th\u1eddi gian s\u1eed d\u1ee5ng l\u00e2u nh\u1ea5t.\u00a0<\/p>\n

Trong c\u00f4ng nghi\u1ec7p, m\u1ed9t c\u00f4ng ty \u0111ang l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p, c\u00e1c ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0: c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t h\u00e0ng theo y\u00eau c\u1ea7u, nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 giao h\u00e0ng trong v\u00f2ng 24 gi\u1edd, c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o \u0111\u1ea3m kh\u00f4ng, v\u00e0 c\u00f3 catalog ri\u00eang c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng hay kh\u00f4ng?<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 nh\u1eefng kh\u1ea3 n\u0103ng n\u00e0y c\u00f3 th\u1ec3 xem x\u00e9t l\u00e0 nh\u00e0 cung c\u1ea5p ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p. Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ee9c chi\u1ebft kh\u1ea5u m\u00e0 c\u00f4ng ty \u0111\u01b0a ra tr\u00ean gi\u00e1 c\u1ee7a c\u00e1c m\u00f3n h\u00e0ng mua.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: study.com, Qu\u1ea3n tr\u1ecb d\u1ecbch v\u1ee5 – L\u00fd thuy\u1ebft v\u00e0 c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c h\u00e0nh \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam, NXB T\u00e0i ch\u00ednh<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u00eau chu\u1ea9n th\u1eafng \u0111\u01a1n h\u00e0ng v\u00e0 ti\u00eau chu\u1ea9n th\u1ecfa m\u00e3n \u0111\u01a1n h\u00e0ng (ti\u1ebfng Anh: Order Winners and Order Qualifiers) m\u00f4 t\u1ea3 c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng marketing l\u00e0 ch\u00eca kh\u00f3a cho c\u1ea1nh tranh th\u00e0nh c\u00f4ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32019"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32019"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32019\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}