{"id":32025,"date":"2023-12-07T13:04:40","date_gmt":"2023-12-07T13:04:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-ban-hang-sales-revenue-model-la-gi.html"},"modified":"2023-12-23T09:41:02","modified_gmt":"2023-12-23T02:41:02","slug":"mo-hinh-doanh-thu-ban-hang-sales-revenue-model-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-doanh-thu-ban-hang-sales-revenue-model-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng (Sales Revenue Model) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng (Sales Revenue Model)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 Sales Revenue Model<\/b>.<\/p>\n

Theo m\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng, doanh thu c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 v\u00e0 th\u00f4ng tin cho kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p nh\u01b0 Amazon.com b\u00e1n s\u00e1ch, b\u0103ng \u0111\u0129a nh\u1ea1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c; DoubleClick.net thu th\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c tuy\u1ebfn, sau \u0111\u00f3 b\u00e1n c\u00e1c th\u00f4ng tin n\u00e0y cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c; v\u00e0 Salesforce.com b\u00e1n c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n l\u00ed l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng tr\u00ean Web. T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p k\u1ec3 tr\u00ean \u0111\u1ec1u theo m\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng<\/i>.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, m\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng<\/i> l\u00e0 m\u00f4 h\u00ecnh phong ph\u00fa nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 ra trong m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh nh\u01b0: m\u00f4 h\u00ecnh b\u1ea3ng hi\u1ec7u (Poster\/Billboard Model), m\u00f4 h\u00ecnh cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111i\u1ec1u khi\u1ec3n (Cyber Brochure Model), m\u00f4 h\u00ecnh doanh thu b\u1eb1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean web (Web Catalog Revenue Model)…<\/p>\n

C\u00e1c c\u00f4ng ty Vi\u1ec7t Nam k\u1ec3 c\u1ea3 c\u00e1c c\u00f4ng ty nh\u1ecf c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng<\/i> v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 qu\u1ea3ng b\u00e1 c\u00f4ng ty m\u00ecnh ra to\u00e0n qu\u1ed1c v\u00e0 th\u1ebf gi\u1edbi.<\/p>\n

M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn<\/font><\/h3>\n

M\u00f4 h\u00ecnh b\u1ea3ng hi\u1ec7u (Poster\/Billboard Model)<\/i><\/p>\n

– M\u00f4 h\u00ecnh b\u1ea3ng hi\u1ec7u gi\u00fap c\u00f4ng ty \u0111\u0103ng c\u00e1c th\u00f4ng tin v\u1ec1 c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u00f3 qua giao di\u1ec7n website ri\u00eang hay tr\u00ean m\u1ed9t website th\u00f4ng d\u1ee5ng n\u00e0o \u0111\u00f3.<\/p>\n

M\u00f4 h\u00ecnh cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111i\u1ec1u khi\u1ec3n (Cyber Brochure Model)<\/i><\/p>\n

– \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh cung c\u1ea5p th\u00f4ng tin v\u00e0 ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m chi ti\u1ebft, k\u1ec3 c\u1ea3 t\u01b0 v\u1ea5n v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 khuy\u1ebfn m\u00e3i, c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Ph\u1ea1m vi h\u01b0\u1edbng d\u1eabn l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec li\u00ean quan trong ph\u1ea1m vi m\u1ed9t c\u00f4ng ty, cho ph\u00e9p xem th\u01b0 m\u1ee5c c\u00e1c m\u1eb7t h\u00e0ng theo th\u1ec3 lo\u1ea1i v\u00e0 t\u00ean, chi ti\u1ebft v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n

M\u00f4 h\u00ecnh doanh thu b\u1eb1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean web (Web Catalog Revenue Model)<\/i><\/p>\n

– Nhi\u1ec1u c\u00f4ng ty b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c trang web t\u00edch h\u1ee3p m\u00f4 h\u00ecnh mail-order catalog (catalog qua th\u01b0 t\u00edn) c\u00f3 tu\u1ed5i th\u1ecd h\u01a1n 100 n\u0103m.<\/p>\n

C\u00e1c c\u00f4ng ty n\u00e0y cung c\u1ea5p h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean m\u1ea1ng b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua danh m\u1ee5c h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ef1a v\u00e0 g\u1eedi l\u1ea1i cho c\u00f4ng ty. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ea1o doanh thu ph\u1ed5 th\u00f4ng ra \u0111\u1eddi t\u1eeb n\u0103m 1982, khi \u0111\u00f3 m\u1ed9t th\u01b0\u01a1ng nh\u00e2n c\u00f3 t\u00ean Aaron Montgomery Ward b\u1eaft \u0111\u1ea7u b\u00e1n v\u1ea3i len d\u1ea1 c\u1ee7a m\u00ecnh cho n\u00f4ng d\u00e2n th\u00f4ng qua gi\u1edbi thi\u1ec7u m\u1ed9t danh m\u1ee5c h\u00e0ng h\u00f3a (m\u1ed9t trang web \u0111\u01a1n gi\u1ea3n).<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh; Gi\u00e1o tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Th\u01b0 vi\u1ec7n s\u1ed1 Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Theo m\u00f4 h\u00ecnh doanh thu b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales Revenue Model), doanh thu c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 v\u00e0 th\u00f4ng tin cho kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32025"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32025"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32025\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}