{"id":32044,"date":"2023-12-07T13:05:58","date_gmt":"2023-12-07T13:05:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-dien-tu-e-customer-la-gi.html"},"modified":"2023-12-23T09:40:39","modified_gmt":"2023-12-23T02:40:39","slug":"khach-hang-dien-tu-e-customer-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-dien-tu-e-customer-la-gi.html","title":{"rendered":"Kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed (e-customer) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Tutorialspoint<\/p>\n<\/figcaption><\/figure>\n

Kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed (e-customer)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/b> trong ti\u1ebfng Anh l\u00e0 e-customer<\/b>.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/i> l\u00e0 ng\u01b0\u1eddi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng tin. Kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/i> c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i d\u1ea1o tr\u00ean web t\u00ecm ki\u1ebfm, tr\u1ea3 gi\u00e1, \u0111\u1eb7t mua c\u00e1c s\u1ea3n ph\u1ea9m. Kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5 ch\u1ee9c, c\u00f4ng ty chi\u1ebfm 85% ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng hi\u1ec7n h\u1eefu ho\u1eb7c ng\u01b0\u1eddi mua h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/i>, tuy nhi\u00ean \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/b> ph\u1ea3i l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed.<\/p>\n

L\u01b0u \u00fd:<\/b><\/p>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/i>, tuy nhi\u00ean ng\u01b0\u1eddi ta th\u01b0\u1eddng d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng tham gia c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0: m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng tr\u1ef1c tuy\u1ebfn, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb thanh to\u00e1n \u0111i\u1ec7n t\u1eed, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, kinh nghi\u1ec7m mua h\u00e0ng \u0111i\u1ec7n t\u1eed, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed.<\/p>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed<\/font><\/h3>\n

Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u1ebft s\u1ee9c \u0111a d\u1ea1ng. \u0110\u1ec3 kinh doanh \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u01b0\u1edbc ph\u00e2n t\u00edch, nghi\u00ean c\u1ee9u nh\u01b0 sau:<\/p>\n

*C\u00e1c v\u1ea5n \u0111\u1ec1 chung<\/i><\/p>\n

– Ai s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a\u00a0nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed?<\/p>\n

– Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng t\u1edbi d\u1ea3i kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn hay ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng h\u1eb9p?<\/p>\n

– Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 g\u00ec? Li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng? Li\u1ec7u c\u00f3 c\u1ea7n tuy\u00ean truy\u1ec1n ph\u1ed5 bi\u1ebfn cho h\u1ecd v\u1ec1 gi\u00e1 tr\u1ecb c\u0169ng nh\u01b0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng?<\/p>\n

– Li\u1ec7u h\u1ecd c\u00f3 ph\u1ea3i l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng mua l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n kh\u00f4ng, hay ch\u1ec9 c\u1ea7n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t l\u1ea7n trong \u0111\u1eddi?<\/p>\n

*C\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1eb7c th\u00f9<\/i><\/p>\n

– Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng tr\u1ef1c tuy\u1ebfn hay s\u1ebd nhanh ch\u00f3ng s\u1eb5n s\u00e0ng tr\u1ef1c tuy\u1ebfn hay kh\u00f4ng? C\u00e1i g\u00ec s\u1ebd th\u00fac \u00e9p h\u1ecd chuy\u1ec3n sang tr\u1ef1c tuy\u1ebfn n\u1ebfu h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng?<\/p>\n

– Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00e3 c\u00f3 v\u00e0 \u0111\u00e3 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ec3 mua h\u00e0ng hay ch\u01b0a?<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: e-customer) l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32044"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32044"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32044\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}