{"id":32088,"date":"2023-12-07T13:08:40","date_gmt":"2023-12-07T13:08:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quyen-toi-thuong-cua-nguoi-tieu-dung-consumer-sovereignty-la-gi.html"},"modified":"2023-12-23T09:41:36","modified_gmt":"2023-12-23T02:41:36","slug":"quyen-toi-thuong-cua-nguoi-tieu-dung-consumer-sovereignty-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quyen-toi-thuong-cua-nguoi-tieu-dung-consumer-sovereignty-la-gi.html","title":{"rendered":"Quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Consumer Sovereignty) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Buzzle.com<\/i><\/p>\n<\/figcaption><\/figure>\n

Quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/b>trong ti\u1ebfng Anh l\u00e0 Consumer Sovereignty.<\/b><\/p>\n

Quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/i> l\u00e0 \u00fd ki\u1ebfn cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eafm gi\u1eef quy\u1ec1n l\u1ef1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t d\u1ef1a tr\u00ean nh\u1eefng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mua.\u00a0<\/p>\n

S\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u1ea7u cao h\u01a1n\u00a0 d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00f3.\u00a0<\/p>\n

V\u00ec th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng xoay quanh nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty s\u1ebd t\u00ecm c\u00e1ch xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch g\u00ec v\u00e0 c\u1ea7n g\u00ec \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

C\u00e1c h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0<\/font><\/h3>\n

Quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00fang l\u00e0 c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh s\u1ebd s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o tr\u00ean th\u1ef1c t\u1ebf. Nh\u01b0ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi tin r\u1eb1ng c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi\u00a0 quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/i>xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi h\u00ecnh th\u1ee9c l\u1eeba d\u1ed1i. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 sau:<\/p>\n

C\u00e1c c\u00f4ng ty thu\u00ea c\u00e1c chuy\u00ean gia marketing \u0111\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n b\u00e1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing gian d\u1ed1i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t c\u00f4ng ty marketing \u0111\u1ee7 gi\u1ecfi c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m m\u00e0 h\u1ed9 kh\u00f4ng th\u1ef1c s\u1ef1 mu\u1ed1n ho\u1eb7c kh\u00f4ng c\u1ea7n, v\u00e0 do \u0111\u00f3, n\u00f3 s\u1ebd h\u1ea1n ch\u1ebf l\u00ed thuy\u1ebft v\u1ec1 quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b>, cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1\u00a0 m\u00ecnh quy\u1ebft \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

\u0110\u00f4i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb l\u1eeba mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd kh\u00f4ng mu\u1ed1n v\u00ec thi\u1ebfu th\u00f4ng tin. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 mua nh\u1ea7m s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/p>\n

M\u1eb7c d\u00f9 c\u1ea7u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t n\u00f3, nh\u01b0ng n\u1ebfu c\u1ea7u \u0111\u00f3 khi\u1ebfn\u00a0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thi\u1ec7t h\u1ea1i v\u00ec h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00ec th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3 s\u1ebd ch\u1ec9 t\u1ed3n t\u1ea1i trong th\u1eddi gian ng\u1eafn.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/font><\/h4>\n

Gi\u1ea3 s\u1eed c\u00f3 hai c\u00f4ng ty gi\u00e0y. H\u1ecd l\u00e0m ra nh\u1eefng s\u1ea3n ph\u1ea9m r\u1ea5t gi\u1ed1ng nhau, ch\u1ec9 kh\u00e1c l\u00e0 c\u00f4ng ty A b\u00e1n gi\u00e0y \u0111en v\u00e0 c\u00f4ng ty B b\u00e1n gi\u00e0y xanh. C\u00f4ng ty A gi\u00e0y \u0111en b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m \u0111\u00f4i v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ti\u1ec1n. Khi c\u00e1c c\u00f4ng ty gi\u00e0y kh\u00e1c th\u1ea5y A th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd c\u0169ng b\u1eaft \u0111\u1ea7u b\u00e1n gi\u00e0y \u0111en v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n.\u00a0<\/p>\n

M\u1eb7t kh\u00e1c, c\u00f4ng ty B s\u1ea3n xu\u1ea5t gi\u00e0y xanh ch\u1ec9 b\u00e1n m\u1ed9t v\u00e0i \u0111\u00f4i gi\u00e0y v\u00e0 g\u1eb7p ph\u1ea3i nh\u1eefng t\u1ed5n th\u1ea5t \u0111\u00e1ng k\u1ec3, cu\u1ed1i c\u00f9ng b\u1ecb ph\u00e1 s\u1ea3n. V\u00ed d\u1ee5 n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch gi\u00e0y \u0111en v\u00e0 mu\u1ed1n c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t ch\u00fang nhi\u1ec1u h\u01a1n. N\u00f3 c\u0169ng cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u00edch gi\u00e0y m\u00e0u xanh l\u00e1 c\u00e2y v\u00e0 kh\u00f4ng mu\u1ed1n ch\u00fang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t.<\/p>\n

Gi\u1ea3 s\u1eed c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 K\u1eb9o gi\u1ea3m c\u00e2n tuy\u1ec7t v\u1eddi c\u1ee7a Wanda. K\u1eb9o n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi gi\u1ea3m 0,5 kg m\u1ed7i ng\u00e0y n\u1ebfu h\u1ecd \u0103n m\u1ed9t g\u00f3i cho b\u1eefa s\u00e1ng. C\u1eeda h\u00e0ng n\u00e0y t\u1ea1o ra v\u00f4 s\u1ed1 ngu\u1ed3n cung c\u1ea5p marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a K\u1eb9o gi\u1ea3m c\u00e2n tuy\u1ec7t v\u1eddi c\u1ee7a Wanda.<\/p>\n

\u00a0H\u00e0ng ng\u00e0n ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 k\u1eb9o gi\u1ea3m c\u00e2n v\u00e0 mua s\u1ea3n ph\u1ea9m v\u00ec b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o. Tr\u00ean th\u1ef1c t\u1ebf, k\u1eb9o n\u00e0y kh\u00f4ng gi\u00fap ng\u01b0\u1eddi \u0103n gi\u1ea3m 0,5 kg m\u1ed7i ng\u00e0y, v\u00e0 c\u00f3 l\u1ebd t\u00e1c d\u1ee5ng duy nh\u1ea5t c\u1ee7a n\u00f3 l\u00e0 th\u1ecfa m\u00e3n s\u1ef1 th\u00e8m \u0111\u1ed3 ng\u1ecdt.<\/p>\n

L\u00fac \u0111\u1ea7u, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng th\u1eadt, v\u00e0 trong m\u1ed9t th\u1eddi gian, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Nh\u01b0ng m\u1ed9t khi s\u1ef1 th\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n, n\u00f3 s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5t b\u1ea1i. Cu\u1ed1i c\u00f9ng, K\u1eb9o gi\u1ea3m c\u00e2n tuy\u1ec7t v\u1eddi c\u1ee7a Wanda kh\u00f4ng \u0111\u00e1p \u1ee9ng mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

(Theo: study.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (ti\u1ebfng Anh: Consumer Sovereignty) l\u00e0 \u00fd ki\u1ebfn cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eafm gi\u1eef quy\u1ec1n l\u1ef1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t d\u1ef1a tr\u00ean nh\u1eefng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mua.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32088"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32088"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32088\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}