{"id":32097,"date":"2023-12-07T13:09:01","date_gmt":"2023-12-07T13:09:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khu-vuc-kinh-doanh-cua-cua-hang-ban-le-retail-trade-area-la-gi.html"},"modified":"2023-12-23T10:18:59","modified_gmt":"2023-12-23T03:18:59","slug":"khu-vuc-kinh-doanh-cua-cua-hang-ban-le-retail-trade-area-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khu-vuc-kinh-doanh-cua-cua-hang-ban-le-retail-trade-area-la-gi.html","title":{"rendered":"Khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb (Retail Trade Area) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/b> trong ti\u1ebfng Anh l\u00e0 Retail Trade Area.<\/b><\/p>\n

Khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/i>\u00a0l\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00ed cung c\u1ea5p ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng cho c\u1eeda h\u00e0ng, l\u00e0 kho\u1ea3ng c\u00e1ch xa nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng ch\u1ecbu di chuy\u1ec3n \u0111\u1ec3 \u0111\u1ebfn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng c\u00f3 d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 v\u1ea1ch ra khu v\u1ef1c kinh doanh, bao g\u1ed3m nh\u1eefng h\u1ed3 s\u01a1 v\u00e0 ghi ch\u00e9p v\u1ec1 giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch marketing v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c. Ngo\u00e0i ra c\u00f2n c\u00f3 d\u1eef li\u1ec7u t\u1eeb \u0111i\u1ec3m b\u00e1n h\u00e0ng (POS) v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nh\u01b0 nghi\u00ean c\u1ee9u giao th\u00f4ng (xem x\u00e9t bi\u1ec3n s\u1ed1 xe trong b\u00e3i \u0111\u1ed7 xe \u0111\u1ec3 xem kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00e2u \u0111\u1ebfn).<\/p>\n

Ph\u00e2n \u0111\u1ecbnh khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/b><\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ph\u00e2n \u0111\u1ecbnh khu v\u1ef1c kinh doanh theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 c\u1ea5u tr\u00fac ba l\u1edbp:<\/p>\n

Khu v\u1ef1c \u0111\u1ea7u: Khu v\u1ef1c n\u00e0y cung c\u1ea5p 55% \u0111\u1ebfn 70% l\u01b0\u1ee3ng kh\u00e1ch c\u1ee7a c\u1eeda h\u00e0ng, l\u00e0 khu v\u1ef1c s\u1ed1ng c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

Khu v\u1ef1c th\u1ee9 c\u1ea5p: L\u00e0 khu v\u1ef1c s\u1ed1ng c\u1ee7a 15%-20% l\u01b0\u1ee3ng kh\u00e1ch ti\u1ebfp theo c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n

K\u1ebft h\u1ee3p gi\u1eefa khu v\u1ef1c \u0111\u1ea7u v\u00e0 khu v\u1ef1c th\u1ee9 c\u1ea5p \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 khu v\u1ef1c kinh doanh ch\u00ednh.<\/p>\n

Khu v\u1ef1c r\u00eca: hay c\u00f2n g\u1ecdi l\u00e0 khu v\u1ef1c th\u1ee9 ba, l\u00e0 khu v\u1ef1c c\u1ee7a l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f2n l\u1ea1i.<\/p>\n

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H\u00ecnh minh h\u1ecda c\u00e1c khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/p>\n<\/figcaption><\/figure>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c nhau, qu\u00e3ng \u0111\u01b0\u1eddng m\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn di chuy\u1ec3n \u0111\u1ec3 mua ch\u00fang l\u00e0 kh\u00e1c nhau. C\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng \u0111i xa \u0111\u1ec3 mua ch\u00fang.\u00a0<\/p>\n

Ngo\u00e0i ra c\u00f2n m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c \u0111\u1ec3 ph\u00e2n \u0111\u1ecbnh khu v\u1ef1c kinh doanh:<\/p>\n

Khu v\u1ef1c kinh doanh ti\u1ec7n l\u1ee3i t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng: Khu v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi s\u1ef1 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng, th\u1eddi gian \u0111i l\u1ea1i v\u00e0 kho\u1ea3ng c\u00e1ch ng\u1eafn. V\u00ed d\u1ee5, tr\u1eeb m\u1ed9t v\u00e0i ngo\u1ea1i l\u1ec7, m\u1ecdi ng\u01b0\u1eddi ch\u1ee7 y\u1ebfu s\u1ebd mua x\u0103ng v\u00e0 h\u00e0ng t\u1ea1p h\u00f3a trong m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3.<\/p>\n

Khu v\u1ef1c kinh doanh so s\u00e1nh – M\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111i xa h\u01a1n \u0111\u1ec3 mua nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u1eaft ti\u1ec1n, ho\u1eb7c khi h\u1ecd mu\u1ed1n so s\u00e1nh gi\u00e1 c\u1ea3, ki\u1ec3u d\u00e1ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m; \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u00e0 thi\u1ebft b\u1ecb trong gia \u0111\u00ecnh.<\/p>\n

Ph\u00e2n t\u00edch khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/font><\/h3>\n

L\u00e0 qu\u00e1 tr\u00ecnh c\u1ed1 g\u1eafng h\u00ecnh dung v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ebfn t\u1eeb \u0111\u00e2u. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb mu\u1ed1n bi\u1ebft c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 h\u1ecd mu\u1ed1n bi\u1ebft v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3.\u00a0<\/p>\n

Ngo\u00e0i vi\u1ec7c \u0111\u1ecbnh v\u1ecb v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u t\u1eeb ph\u00e2n t\u00edch khu v\u1ef1c kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho:<\/p>\n

– L\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a nh\u1eefng c\u01b0 d\u00e2n trong \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

– L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m: ch\u1ecdn v\u1ecb tr\u00ed t\u1ed1i \u01b0u d\u1ef1a tr\u00ean khu v\u1ef1c kinh doanh ti\u1ec1m n\u0103ng.<\/p>\n

– Marketing m\u1ee5c ti\u00eau: l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n

– Ph\u00e2n t\u00edch c\u1ea1nh tranh: x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m\u00a0 t\u1ed1t nh\u1ea5t cho c\u1eeda h\u00e0ng.\u00a0<\/p>\n

(Theo study.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Khu v\u1ef1c kinh doanh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb (ti\u1ebfng Anh: Retail Trade Area) l\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00ed cung c\u1ea5p ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng cho c\u1eeda h\u00e0ng, l\u00e0 kho\u1ea3ng c\u00e1ch xa nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng ch\u1ecbu di chuy\u1ec3n \u0111\u1ec3 \u0111\u1ebfn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32097"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32097"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32097\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}